Publications

Find at Harvard

January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

September 2013
Case

PadFone vs. FonePad

By: Willy Shih and Sen Chai

To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details

October 2016
Case

Triangulate: Stay, Pivot or Exit?

By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton

Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique... View Details

Keywords: Early Stage; Pivot; Two Sided Markets; Business Model; Business Exit or Shutdown; Product Launch; Venture Capital; Failure; Internet and the Web; Entrepreneurship; Information Technology; Social and Collaborative Networks; United States; North America

29 Apr 2020
Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details

Keywords: by Dina Gerdeman

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

data-id=_/5WV9qIO851dKEzcCnWEy][/div] We found that roughly 33 percent of US shoppers and 20 percent of those in the UK had not purchased from online retailers before the pandemic. In March, that figure decreased slightly to 32 percent and 18 percent, respectively, as... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

02 Jan 2001
Research & Ideas

Can Japan Compete? [Part One]

than eliminate or relax it. The analogy to the keiretsu system has been widely touted in the Internet era. Companies such as CMGI billed themselves as new economy keiretsu. We are seeing a similar outcome as in Japan. The model turned out... View Details

Keywords: by Martha Lagace & Hilah Geer

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

have “plausible deniability” since they won’t even be able to see the content themselves. One way around that problem would be for regulators to repeal the 1996 Communications Decency Act, Section 230, which granted immunity to internet... View Details

Keywords: by George Riedel

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

discounts, and an Internet café. Live performance innovations. Performance collaboration among the organizations has also increased. In 2006, Bartlett Sher, who directed Light in the Piazza for Lincoln Center Theater, was tapped to direct... View Details

Keywords: by Kim Girard; Entertainment & Recreation

15 May 2006
Lessons from the Classroom

Women Find New Path to Work

What's happened in the world of marketing in the past five years? What new tools are out there? What avenues are people using to reach customers in new and different ways? How are they even thinking about the customers? [HBS marketing professor] John Deighton talked to... View Details

Keywords: by Mallory Stark

04 Apr 2022
Research & Ideas

Tech Hubs: How Software Brought Talent and Prosperity to New Cities

make talent clusters important,” Kerr says. Talent opportunities in a new remote world So how might businesses plan for the future when it comes to attracting the right talent? “If you're trying to create a global-dominating consumer View Details

Keywords: by Rachel Layne

08 Jan 2014
What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

in his book, The End of Work. More recently, Jaron Lanier concluded that job-destroying productivity leading to inequality occurs when all of us contribute information about ourselves gratis on the Internet to a few high-tech... View Details

Keywords: by James Heskett

05 Jul 2006
Research & Ideas

Reinventing the Dowdy Savings Bond

exclude customers without Internet access or a bank account. That strikes me as a relatively small investment to make for a relatively large number of individuals. Tufano suggests a few adjustments to "reinvent" the savings bond... View Details

Keywords: by Julia Hanna; Banking; Financial Services

07 Nov 2005
What Do You Think?

Is Less Becoming More?

Amazon stimulates sales by its listing of thousands of books that would otherwise be out of print, given their meager sales through traditional channels. Internet technology and supply chain efficiencies have made this possible. The... View Details

Keywords: by James Heskett; Consumer Products

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

Two years ago, talking about how the Internet changed absolutely everything was the height of fashion. Today it's hard to conceal a smirk when someone mentions a term like e-leadership. Although it's fine to enjoy a good chuckle at the... View Details

Keywords: by Melissa Raffoni

02 Aug 2011
First Look

First Look: August 2

Gupta faces three major problems in teaching cases: 1) his students, accustomed to lectures, don't know how to conduct a case discussion; 2) the students are using the Internet to discover the outcome of managerial dilemmas posed in the... View Details

Keywords: Sean Silverthorne

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry