Publications

11 Feb 2014
First Look

First Look: February 11

Publications August 2013 American Journal of Managed Care The Impact of Electronic Health Record Use on Physician Productivity By: Adler-Milstein, Julia, and Robert S. Huckman Abstract—Objectives: To examine the impact of the degree of... View Details

Keywords: Sean Silverthorne

17 Oct 2007
Research & Ideas

Why Global Brands Work

bureaucracy in which regional managers exaggerate the need for local adaptations to defend their turf; and a deteriorating market share, financial performance, and stock price. Fords worldwide should have a common look, feel, and brand... View Details

Keywords: by John A. Quelch; Auto

April 2025 (Revised May 2025)
Case

Adobe: GenAI Opportunity or Threat?

By: Sunil Gupta, Rajiv Lal and Allison Ciechanover

In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details

Keywords: Customer Relationship Management; Ethics; AI and Machine Learning; Trust; Business Strategy; Technology Industry; San Jose

October 2017 (Revised April 2019)
Case

Eastern Bank: Innovating Through Eastern Labs

By: Karen Mills, Dennis Campbell and Aaron Mukerjee

Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were... View Details

Keywords: Banks and Banking; Technological Innovation; Entrepreneurship; Management

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

International is increasingly cognizant of the need to adapt to local contexts—as evinced not only by the India entry strategy but by changes in merchandising policies, clearer definition of decision rights, and even the astonishing job-swap between some of the top... View Details

Keywords: by Martha Lagace

April 1995 (Revised December 1997)
Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein

Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details

Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Electronics Industry; California

Find at Harvard

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology... View Details

November 2016 (Revised November 2016)
Case

Mark43

By: Thomas Eisenmann, Mitch Weiss and Halah AlQahtani

The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large and influential... View Details

Keywords: Start-up; Software Applications; Government Markets; Rapid Growth Stage; Public Entrepreneurship; Entrepreneurship; Public Sector; Business Startups; Applications and Software; Growth and Development Strategy; United States; New York (city, NY)

September 22, 2023
Article

How Software Companies Can Avoid the Trap of Product-Led Growth

By: Jeffrey J. Bussgang and Oliver Jay

Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details

Keywords: Growth and Development Strategy; Product; Network Effects; Business Strategy

Register to Read

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

business of selling the actual model itself. Amazon largely offers its cloud customers the open-source models that others have made. Meta is largely handing its model out for free (with some limits), and Microsoft outsourced much of the... View Details

Keywords: by Ben Rand; Technology; Information Technology

20 Nov 2019
News

Factories without walls: How Autodesk is redesigning the work of architecture, construction, and manufacturing

Program

Senior Executive Leadership Program—China

to corporate success on a more strategic and senior level. Gain a new ability to think strategically, seize growth opportunities, and compete successfully both within the region and globally Foster the innovations that will improve your organization's ability to... View Details

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

is that women’s thin representation at senior levels remains in place. We conclude by highlighting contributions to work-family, workplace inequality, and systems-psychodynamic theory. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55807 forthcoming... View Details

Keywords: Dina Gerdeman

30 Apr 2013
First Look

First Look: April 30

this book can help you change your life. Publisher's link: http://hbr.org/product/what-you-re-really-meant-to-do-a-road-map-for-reaching-your-unique-potential/an/11370E-KND-ENG 2006 Management Science Overcoming Resistance to... View Details

Keywords: Sean Silverthorne

12 Apr 2017
Research & Ideas

Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks

managers to make decisions about pricing, product displays, or brand-related social media content. On one hand, that makes good sense because they are more informed about local conditions and customers than... View Details

Keywords: by Carmen Nobel; Health

March 2025
Case

Harvey: AI for Lawyers

By: Suraj Srinivasan, Charles Krumholz and Radhika Kak

In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details

Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Legal Services Industry; Technology Industry; New York (city, NY); San Francisco; London

11 Feb 2021
Blog Post

2+2 Where Are They Now Spotlight: Ali Evans (MBA 2019)

student business manager within HSA, I gained valuable business and leadership experience managing teams of up to 25 employees and helped launch a startup that was venture funded and is still growing today.... View Details

November 2000
Case

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind

Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details

Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry