Publications

15 Jan 2007
Research & Ideas

The Business of Free Software

proprietary software portfolios to invest in open source software (OSS) projects that can sometimes seem unrelated to their core business. "This new reality upends the classic rules of strategy," Iansiti says, "and it's... View Details

Keywords: by Julia Hanna; Computer

Teaching Interest

MBA Elective Curriculum Personal Selling and Sales Force Management

Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details

July 1991 (Revised December 1993)
Case

Grupo Industrial Alfa, S.A.--1982

The rapid depreciation of the peso in 1982 precipitated a crisis at Grupo Alfa, Mexico's largest private company. The company's peso cash flow was insufficient to service its large dollar-denominated debt. Students are asked to formulate a plan for restructuring Alfa's... View Details

Keywords: Currency Exchange Rate; Restructuring; Negotiation Participants; Business Strategy; Financial Crisis; Mexico

February 1991 (Revised November 1993)
Supplement

Investment Analysis and Lockheed Tri Star

A set of five exercises in capital budgeting. Student calculates and compares various decision criteria (including IRR and NPV) for capital investment projects. This is an introductory case, where relevant cash flows are provided, and the focus is on the discounting... View Details

Keywords: Capital Budgeting; Manufacturing Industry; Air Transportation Industry

March 2015
Case

Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (A)

By: Gautam Mukunda, Thomas DeLong and Aldo Sesia

Over the course of a tumultuous weekend in April 2010, André Wyss was put in charge of Novartis Pharmaceuticals Corporation (NPC), the U.S. sales and marketing subsidiary of Novartis Pharma AG. He was brought in at a critical point in the organization's evolution with... View Details

Keywords: LEAD; Talent Management; Leadership And Change Management; Change Management; Organizational Change and Adaptation; Restructuring; Pharmaceutical Industry; United States

February 2008 (Revised August 2008)
Case

Quanta Computer and the One Laptop Per Child Initiative

By: Willy Shih, Chintay Shih and Jyun-Chen Wang

When Quanta Computer, Inc., the world's largest manufacturer of laptop computers, first joined the One Laptop Per Child (OLPC) initiative, it faced a challenge trying to balance the cost objectives of a laptop computer targeted at children of the developing world with... View Details

Keywords: For-Profit Firms; Disruptive Innovation; Demand and Consumers; Supply Chain; Partners and Partnerships; Nonprofit Organizations; Hardware

February 2003 (Revised October 2004)
Background Note

Antamini Simulation Model

By: Peter Tufano

Antamini is a simulation of the value of an investment project whose outcome is uncertain. This case describes the situation facing a natural resource firm as it contemplates bidding on a copper mine in Peru. The bidder faces uncertainties about the ore deposit size... View Details

Keywords: Valuation; Auctions; Investment; Mining; Mining Industry; Peru

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May 1990 (Revised August 1990)
Case

Campbell Soup Co.

By: Steven C. Wheelwright

Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details

Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Retail Industry

2000
Other Unpublished Work

Career Concerns and Staged Investment: Evidence from the Venture Capital Industry

By: Malcolm Baker

I develop a model in which career concerns lead to inefficient reinvestment decisions. Managers have incentives to inflate interim returns by continuing bad projects and delaying write-offs. In the venture capital industry, the syndication of follow-on investments can... View Details

Keywords: Performance Efficiency; Valuation; Venture Capital; Investment; Decisions; Motivation and Incentives; Quality

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January 2025
Article

Everyone Steps Back?: The Widespread Retraction of Crowd-Funding Support for Minority Creators When Migration Fear Is High

By: John (Jianqui) Bai, William R. Kerr, Chi Wan and Alptug Yorulmaz

We study funding gaps on Kickstarter across multiple ethnic groups from 2009 to 2021. Scaling the concept of racially salient events, we quantify the close co-movement of minority funding gaps in crowd-funding to inflamed political rhetoric surrounding migration. The... View Details

Keywords: Crowdfunding; Prejudice and Bias; Race; Immigration; Public Opinion

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September 26, 2024
Article

A Better Way to Measure Social Impact

By: Robert S. Kaplan and Constance Spitzer

All impact investors report the financial returns from their funds and investments, and many provide metrics on intended social outcomes, such as numbers of individuals served, or quality jobs created. But investors do not supply metrics about their impacts on... View Details

Keywords: Impact Investing; Social Impact Investment; Inclusive Growth; Sustainability; Corporate Social Responsibility and Impact; Environmental Sustainability

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October 2023
Article

Product Variety, the Cost of Living, and Welfare Across Countries

By: Alberto Cavallo, Robert C. Feenstra and Robert Inklaar

We use the structure of the Melitz (2003) model to compute the cost of living and welfare across 47 countries, and compare these to conventional measures of prices and real consumption from the International Comparisons Project (ICP). The cost of living is inferred... View Details

Keywords: Macroeconomics; Trade

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July 2003 (Revised April 2011)
Case

Singapore Airlines: Customer Service Innovation

By: Rohit Deshpande and Hal Hogan

The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore

June 1981 (Revised May 1988)
Case

L.L. Bean, Inc.: Corporate Strategy

By: Hirotaka Takeuchi

L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details

Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Apparel and Accessories Industry; Retail Industry