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  • November 2019 (Revised September 2022)
  • Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
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Rayport, Jeffrey F., Spencer Rascoff, and Susie L. Ma. "TripAdvisor: An Itinerary for Growth." Harvard Business School Case 820-039, November 2019. (Revised September 2022.)
  • April 2019 (Revised March 2020)
  • Case

Handy: The Future of Work? (A)

By: Nien-hê Hsieh and Kieron Stopforth
Witnessing numerous lawsuits alleging that online platform companies misclassified workers as contractors when they were actually employees, Handy’s founders faced a series of decisions. Handy was an online platform business that enabled customers to book appointments... View Details
Keywords: Employment; Working Conditions; Entrepreneurship; Compensation and Benefits; Internet and the Web; Ethics; Fairness; Service Industry; United States
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Hsieh, Nien-hê, and Kieron Stopforth. "Handy: The Future of Work? (A)." Harvard Business School Case 319-103, April 2019. (Revised March 2020.)
  • 12 Oct 2017
  • HBS Seminar

Dennis Zhang, Washington University, St. Louis

  • Program

Managing Health Care Delivery

live online sessions, and self-paced lessons, this health care management program emphasizes opportunities for innovation and prepares you to improve medical and economic outcomes at a time when patient needs are becoming more complex,... View Details
Keywords: Health Care; Health Care

    Lynda M. Applegate

    Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School.  She has also played a... View Details

    • Research Summary

    Overview

    By: John A. Deighton
    Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
    • Research Summary

    Overview

    Empirically, Ryann uses a combination of in-depth qualitative field research and visual and textual archival data to examine moral action at multiple levels of analysis. Through observation and interviews, she aims to capture the lived experience of individuals and... View Details
    • February 2001 (Revised January 2002)
    • Case

    Tracmail

    By: Paul W. Marshall, Carin-Isabel Knoop and Suma Raju
    Tracmail, an online customer service company based in India, is trying to handle support services (e-mail and chat) for companies worldwide. In its quest to break into global markets, Tracmail is contemplating a joint venture with a U.S. call center. Tracmail is also... View Details
    Keywords: Salesforce Management; Globalized Firms and Management; Business Startups; Joint Ventures; Service Industry; Information Technology Industry; India; United States
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    Marshall, Paul W., Carin-Isabel Knoop, and Suma Raju. "Tracmail." Harvard Business School Case 801-037, February 2001. (Revised January 2002.)
    • January 1995 (Revised September 1997)
    • Case

    TV Guide (B)

    By: Jeffrey F. Rayport
    TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
    Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Publishing Industry
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    Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
    • 22 Mar 2017
    • HBS Seminar

    Gerald C. Kane, Boston College

    • March 2018 (Revised September 2019)
    • Case

    Chewy.com (A)

    By: Jeffrey F. Rayport and Matthew G. Preble
    In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce fulfillment or to take the function in house. Cohen worries... View Details
    Keywords: Pet Food; Pet Products; Retail; Growth and Development Strategy; Service Operations; Decision Choices and Conditions; E-commerce; Retail Industry; Service Industry; Florida; United States
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    Rayport, Jeffrey F., and Matthew G. Preble. "Chewy.com (A)." Harvard Business School Case 818-079, March 2018. (Revised September 2019.)
    • Summer 2018
    • Book Review

    Leslie Berlin, Troublemakers: Silicon Valley's Coming of Age

    By: William A. Sahlman
    Leslie Berlin's book Troublemakers, is an engaging and insightful people-first exploration of the roots of Silicon Valley, from the late 1960s to the early 1980s. Berlin portrays seven individuals who played important roles at critical junctures in the... View Details
    Keywords: Silicon Valley; Technological Innovation; Disruptive Innovation; History; California
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    Sahlman, William A. "Leslie Berlin, Troublemakers: Silicon Valley's Coming of Age." Business History Review 92, no. 2 (Summer 2018): 343–353.
    • 06 Nov 2014
    • News

    Harvard Business School Marks Completion of First Cohort of HBX CORe

      The Socioeconomic Impact of Internet Tracking

      At a time when the future of cookies in ad tracking is in doubt, this report contributes to understanding online tracking and its positive and negative consequences, both economic and social. We describe how tracking works to circulate data and affect privacy, how data... View Details
      • 14 Jul 2023
      • Blog Post

      Balancing Act: Kate Eberle Walker’s Action Plan for C-suite Diversity

      When Kate Eberle Walker (MBA 2005) took the reins of the special education company PresenceLearning in 2019, she was determined to build a gender-balanced C-suite. “You have to be very deliberate and proactive to achieve this,” says Eberle Walker, who set and... View Details
      • Program

      Strategic Perspectives in Nonprofit Management

      development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555). Application Submission We recommend that you apply at least four weeks before the program start date. You may use our View Details
      • September 2013
      • Case

      Advanced Leadership Pathways: David Weinstein and Write the World

      By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
      David Weinstein, a lawyer and former Chief Administrative Officer of mutual fund giant Fidelity Investments, launched Write the World, a proprietary online platform that included a writing curriculum, essay prompts in distinct subject matter, and access to expert... View Details
      Keywords: Digital Platforms; Internet and the Web; Expansion; Social Entrepreneurship; Education; Business Startups; Philanthropy and Charitable Giving
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      Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: David Weinstein and Write the World." Harvard Business School Case 314-030, September 2013.
      • December 1999
      • Case

      Sendwine.com

      By: Thomas R. Eisenmann, Charmaine C Ess and Ann A. O'Hara
      Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came... View Details
      Keywords: Decision Choices and Conditions; Venture Capital; Financial Strategy; Problems and Challenges; Luxury; Diversification; Internet; Web Services Industry
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      Eisenmann, Thomas R., Charmaine C Ess, and Ann A. O'Hara. "Sendwine.com." Harvard Business School Case 800-211, December 1999.
      • February 1999 (Revised May 1999)
      • Case

      Onsale, Inc.

      By: Youngme E. Moon
      Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
      Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry
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      Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
      • 17 Apr 2014
      • News

      York Street Partners and Busbud Take Top Honors in Harvard Business School Alumni New Venture Competition

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