Media - Publications - Faculty & Research

Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details

Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry

Citation

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movie productions, a new cable TV channel, a book club, and one of the fastest growing new magazines in the last decade, O, The Oprah Magazine. Winfrey has won numerous awards for her work and is considered one of the most influential View Details

Keywords: Entertainment & Broadcast Media

Profile

Jackie Burgos

League Baseball, a summer analyst role with Goldman Sachs where she improved her quantitative skills, and most importantly, a position at Home Box Office (HBO) where she “found what makes me come alive: media and entertainment.” She... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

Walter E. Disney

Disney was a pioneer in the family entertainment business. From his ground-breaking introduction of the animated cartoon Steamboat Willie starring Mickey Mouse in 1928 to the launch of the first full-length animated film in 1937 (Snow White), Disney built a View Details

Keywords: Entertainment & Broadcast Media

March 2009
Supplement

(PRODUCT) RED Video (A) & (B)

By: Youngme E. Moon and Michael I. Norton

Keywords: Media

Citation

Purchase

March 1989
Teaching Note

Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Media; Consumer Products Industry; Manufacturing Industry

Citation

April 1986 (Revised October 1986)
Case

Office Technology, Inc. (A1): Video Background

By: Michael Beer and Richard E. Walton

Keywords: Media; Technology

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01 Sep 2018
News

The True Value of a Tweet

Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details

Keywords: Jen McFarland Flint

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

media would benefit their personal reputations more than spreading misleading articles, the research shows. Furthermore, when political articles are shared on Twitter (now X), accurate information tends to garner more approval, finds... View Details

Keywords: by Avery Forman

January–March 2002
Article

Competing Over The Airwaves

By: Bharat Anand

Keywords: Media; Competition

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Read Now

18 Jul 2014
News

Team Players

from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super Bowl week. That included... View Details

Keywords: Robert S. Benchley; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

Michael D. Eisner

Eisner headed the second-largest media and entertainment company in the U.S. having grown its market value from $3 billion to approximately $70 billion in his first 14 years as CEO. Eisner has released animated movie hits such as The... View Details

Keywords: Entertainment & Broadcast Media