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  • February 2020
  • Supplement

Fake News at DER SPIEGEL (B): The Commission’s Recommendations

By: Aiyesha Dey, Jonas Heese and Tonia Labruyere
Supplements the (A) case. View Details
Keywords: Accounting; Corporate Governance; Crisis Management; Media; Journalism and News Industry; Germany
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  • December 2021
  • Article

Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly

By: Andrea Bellovary, Nathaniel Young and Amit Goldenberg
Negativity has historically dominated news content; however, little research has examined how news organizations use affect on social media, where content is generally positive. In the current project we ask a few questions: Do news organizations on Twitter use... View Details
Keywords: Negative Press; Twitter; Political Affiliation; Affect; News; Media; Internet and the Web; Emotions; Perspective; Social Media
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  • 01 Dec 2013
  • News

Case Study: Citizen Buffett

INK-STAINED ORACLE: Buffett's Media General bid focused on small-town papers. AP Photo/Nati Harnik by Deborah Blagg In 2012, legendary investor Warren Buffett made a bid to buy a troubled Southeastern US newspaper business just three... View Details
Keywords: Blagg, Deborah; Publishing Industries (except Internet); Information

    Ronnie Screwvala

    Keywords: Media; Entertainment; Diversified
    • 01 Mar 2010
    • News

    Star Turn

    Courtesy Ascent Media Once an IT staffer at HBS, José Royo (MBA ’98) is CEO of Ascent Media Group, which provides postproduction and digital media services to Hollywood’s major... View Details
    • 01 Jun 2003
    • News

    Portraits from the Class of 2003

    First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS Entertainment & View Details
    Keywords: Arts, Entertainment
    • December 2001
    • Background Note

    Reporting on Agribusiness in the 21st Century

    By: Ray A. Goldberg and Anne M Fitzgerald
    Agriculture is not what it used to be. Neither is coverage of the industry by news organizations. A century ago, about 40% of the U.S. population lived on the farm, and one in three U.S. jobs was tied to agriculture. It made sense for daily newspapers to cover farming... View Details
    Keywords: Agribusiness; Newspapers; Media; Perception; Change; Agriculture and Agribusiness Industry; United States
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    • Profile

    Jeremy Andrus

    likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand loyalty. So branding is one... View Details
    Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media
    • 2012
    • Article

    Journalists and the Stock Market

    By: Christopher Parsons, C. Dougal, J. Engelberg and D. Garcia
    We use exogenous scheduling of Wall Street Journal columnists to identify a causal relation between financial reporting and stock market performance. To measure the media's unconditional effect, we add columnist fixed effects to a daily regression of excess Dow Jones... View Details
    Keywords: Media; Financial Reporting; Financial Markets
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    • 04 May 2016
    • News

    What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

    • March 2025
    • Case

    YouTube: Bidding for NFL Sunday Ticket

    By: Anita Elberse and Crystal Yao
    In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
    Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Entertainment and Recreation Industry
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    • December 2021
    • Article

    Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

    By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
    What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
    Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
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    • 27 Jul 2022
    • News

    High Flyer

    View this post on Instagram A post shared by @HBSAlumni (@hbsalumni) When they’re not helping to make a difference in the world, HBS alumni find numerous ways to unwind. These pursuits can include reading, playing golf, sailing, running, and a number of other... View Details
    • 09 Mar 2021
    • News

    Expanding the Fan Base

    Keywords: Data Processing, Hosting, and Related Services; Information
    • 02 Aug 2006
    • Research & Ideas

    Investor Protection: The Czech Experience

    drama behind the scenes, however, ultimately eclipsed the programming at TV Nova. Despite the eventual 99-percent stake held in the channel by Central European Media Enterprises (CME), the holding company of Ronald Lauder (one of the... View Details
    Keywords: by Martha Lagace; Media & Broadcasting; Media & Broadcasting
    • 02 Sep 2016
    • Op-Ed

    The Twitter Election

    7,772, and he widens his lead on retweets. Trump has been tweeting more energetically, but Clinton is way more efficient in number of tweeters per tweet.As she did in 2008, Clinton is relying more heavily on traditional media with over... View Details
    Keywords: by John Quelch and Thales Teixeira
    • March 22, 2024
    • Article

    It’s Time to Give Up on Ending Social Media’s Misinformation Problem

    By: Scott Duke Kominers and Jesse Shapiro
    Keywords: Social Media; Lawsuits and Litigation; Information Publishing; Policy
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    • August 2018
    • Teaching Note

    Magpie: Developing and Using Buyer Personas

    By: Frank V. Cespedes
    Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
    Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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    • 16 Mar 2018
    • News

    Enabling The Pursuit of Entrepreneurial Dreams

    at HBS, Ng is exploring media investing or starting a media company, furthering an interest that began with documentary filmmaking in college. “I’d love to start a company that utilizes View Details
    • 16 Oct 2018
    • Blog Post

    A Pathway to Pursue Aspirations

    media space; it’s competitive and interesting – especially when you really believe in the content they make.” Mizuho spent her internship summer deep in reflection, “struggling to move out of finance and find what I want to do long term.”... View Details
    Keywords: Nonprofit / Government