Publications

October 2016 (Revised January 2020)
Case

All Traffic Solutions

By: Rajiv Lal and Scott F. Johnson

All Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more... View Details

Keywords: IoT; Internet Of Things; Smart Connected Products; All Traffic Solutions; Traffic; Internet and the Web; Information Technology; Digital Platforms; Information Infrastructure; Applications and Software; Transportation; Mobile and Wireless Technology; Technology Industry; Technology Industry; Technology Industry; United States

October 2016 (Revised October 2023)
Case

Bootstrapping at Lightricks

By: Robert White, Jeffrey J. Bussgang and Christine Snively

By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had... View Details

Keywords: Business Startup; Information Technology; Internet and the Web; Entrepreneurship; Mobile and Wireless Technology; Information Infrastructure; Business Startups; Digital Marketing; Finance; Strategy; Technology Industry; Israel

01 Dec 2020
News

AI Enhances Diagnostic Care

likelihood of an illness, and precision imaging that can detect abnormalities not visible to the human eye. Tantawy says that MRC, founded in 1989, uses advanced technologies to deliver the highest standards of health care in the field of... View Details

Keywords: Jennifer Gillespie

19 Sep 2016
News

A Streamlined Time Inc.

This week, Rich Battista (MBA 1990) was named president and CEO of Time Inc. Among Battista’s first moves was appointing Jen Wong (MBA 2004) as chief operating officer; Wong was previously president of digital for the company. In an... View Details

October 1995
Case

Singapore TradeNet: Beyond TradeNet to the Intelligent Island

By: Lynda M. Applegate, John L. King and Soon-Siong Neo

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Transition; Communication Technology; Governing Rules, Regulations, and Reforms; Policy; Digital Platforms; Information Technology; Technology Adoption; Information Technology Industry; Singapore

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February 2010 (Revised March 2012)
Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld

How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details

Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry

01 Jun 1997
News

HBS Cyberposium Brings Online Future into Focus

people who are gaining access everyday," Davis noted, "it's making the personal computer revolution in the early 1980s look tame." Titled "The Digital Field of Dreams," Cyberposium '97 was cochaired by Mike Dodd and Thomas Hoegh (both... View Details

Keywords: Meg Gardner

01 Sep 2009
News

E Ink’s Wild Ride

“Some decent-looking pixels and a really excellent vision.” That’s all it took for Russ Wilcox to fall for the technology that would become E Ink, a company supplying the electronic ink for a new world of View Details

Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing

14 Feb 2005
Research & Ideas

The World in Your Palm?

As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel... View Details

Keywords: by Sean Silverthorne

01 Feb 2001
News

Books

Evolve! Succeeding in the Digital Culture of Tomorrow by Rosabeth Moss Kanter (Harvard Business School Press) In her new book Evolve!: Succeeding in the Digital Culture of Tomorrow, HBS professor Rosabeth... View Details

Keywords: books; research; Publishing Industries (except Internet); Information

November 2000 (Revised December 2001)
Case

Alibaba.com

By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane

This case focuses on the strategic issues of an emerging dot-com in a rapidly emerging Internet nation-China. Alibaba, a bulletin board company based in Hangzhou, China, is trying to carve out a niche in the B-to-B e-commerce world. It also shows the speed and... View Details

Keywords: Digital Marketing; Internet and the Web; Marketing; Strategy; Information Technology Industry; Information Technology Industry; Hangzhou; Europe; United States

July 2023
Article

Marketplace Scalability and Strategic Use of Platform Investment

By: Jin Li, Gary Pisano, Richard Xu and Feng Zhu

The scalability of a marketplace depends on the operations of the marketplace platform as well as its sellers’ capacities. In this study, we explore one strategy that a marketplace platform can use to enhance its scalability: providing an ancillary service to sellers.... View Details

Keywords: Two-sided Platforms; Services; Digital Platforms

01 Jun 2017
News

In My Humble Opinion: Jen Wong (MBA 2004)

When Jen Wong (MBA 2004) joined Time Inc. as president of digital operations in 2016, the internet cheered. With stints at AOL and PopSugar, Wong was a respected veteran of the young digital media industry,... View Details

Keywords: April White

December 2019
Article

El negocio de las plataformas

By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie

Keywords: Platform; Digital Platforms

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18 Jan 2018
News

Making a Mark in Multicultural Marketing

the first in her extended family to attend college. Before starting Mirror Digital, she worked in the media and technology group at Morgan Stanley, executing corporate finance and merger and acquisition transactions, and in strategic... View Details

01 Mar 2003
News

Visionary of the Year

HBS professor Rosabeth Moss Kanter was named the Intelligent Community Visionary of the Year in 2002 by the Intelligent Community Forum. The award recognizes an individual or group that has taken a leadership role in promoting broadband View Details

Keywords: Intelligent Community Visionary of the Year; Data Processing, Hosting, and Related Services; Information

January 2008
Article

Learning the Fine Art of Collaboration

By: Alan MacCormack and Theodore Forbath

Innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities and operating in a coordinated manner. This collaborative model demands that firms develop different skills, yet despite this need, there is little guidance... View Details

Keywords: Digital Platforms

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December 2020 (Revised March 2021)
Case

eXp Realty and the Virbela Platform

By: Prithwiraj Choudhury, Jan Bena, David Rowat and Emma Salomon

As he considered his plans for the future, Glenn Sanford, CEO of eXp World Holdings, Inc., faced an exciting conundrum. He had built the first all-remote real estate brokerage firm, eXp Realty, which had been growing exponentially and was thriving, even amidst the... View Details

Keywords: Real Estate; All Remote; Virtual Platform; Internet and the Web; Strategy; Decision Making; Resource Allocation; Digital Platforms; Technology Industry; Technology Industry

November 2019 (Revised February 2022)
Teaching Note

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato and Sarah Mehta

Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco