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Publications

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  • All HBS Web  (1,838)
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  • All HBS Web  (1,838)
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  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional competitiveness efforts and provides a... View Details
Keywords: Sean Silverthorne
  • Fast Answer

Sustainability Resources for HBS MBAs

(Hart) Strategies for the Green Economy (Makower) Cradle to Cradle (McDonough and Braungart)  Business and think-tank resources McKinsey Featured Insights / Climate Change Carbon Commentary Newsletter World Economic Forum Platforms... View Details
  • 01 Jun 2014
  • News

Screen Saver

choice. For Lopez, that has meant deploying a multifaceted strategy with an underlying premise: Make the customer feel at home while providing a sense of escape. "My career has always been about consumer persuasion," says Lopez, who came... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

was beginning to take hold in the 1920s. Chains and department stores opened across America, using volume sales to offer lower prices on a variety of goods. Gleason encountered competition from these chain stores as well as “pineboards,” discount outlets that sold... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School PowerPoint Supplement 623-012, November 2022. (Revised March 2023.)
  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
  • 27 Mar 2019
  • News

Life Is a Startup

the undo key on? The ones that are hard to hit the undo key on are typically the ones that are going to turn into handcuffs for us. For instance, if you have a brand new job, don’t completely dive into the pool if you really don’t... View Details
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

overstretch ARK's organizational capacity and risk failing to maintain the highest quality of delivery? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=309036 Allston: Brand vs.... View Details
Keywords: Martha Lagace
  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

Trump. However, there was one key difference separating his potential candidacy from the others: brand awareness. Because of the public’s close identification of him with Starbucks, Schultz’s run could lead to blowback to the coffee... View Details
Keywords: by Michael Blanding
  • 26 Jan 2016
  • First Look

January 26, 2016

highly consistent with that of the pre-fee aggregate private equity index. The passive replicating strategy represents an economically large improvement in risk- and liquidity-adjusted returns over direct allocations to private equity... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2016
  • News

Vive la Madeleine!

executive with 25 years of experience, Viana (PGL 4, 2001) was tired of implementing strategies focused on short-term profit. He had been looking for a small technology company to purchase and run on his own terms. Curiosity had brought... View Details
Keywords: Julia Hanna; illustrations by Natalya Balnova
  • Career Coach

Ildi Nielsen

almost 1000 people and offers this real world perspective to help job seekers appreciate their strengths and present themselves effectively and authentically.   She helps students and alumni create job search strategies that aim towards... View Details
Keywords: Consulting; Commercial Banking; Financial Services (All); Consumer Finance; Financial Services (All); Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Retail
  • 01 Apr 2000
  • News

Getting the Message

years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
  • 04 Mar 2008
  • News

HBS Blogs

Fitness, Baby Boomers, Business, and Living”; archived since July 2006) MBA 1980I Jim McGee, McGee’s Musings, http://www.mcgeesmusings.net/ (book reviews and comments on design, technology, learning, organization, resources, and more; archived since Jan. 2003) MBA... View Details
Keywords: Keith Larson; Information; News, Library, Internet, and Other Services; Information
  • 14 May 2013
  • First Look

First Look: May 14

Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2016
  • News

Alumni Books of 2016

Making Strategy Work Using the Balanced Scorecard by Sanjiv Anand (AMP 163, 2002) (Wiley) This is a hands-on guidebook for making strategy work with effective Balanced Scorecard design, deployment, and... View Details
  • 10 Jan 2018
  • Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

iPhoto In the blink of an instant, a corporate brand can turn from sterling to tarnished. Just ask Volkswagen or Wells Fargo—two prestigious names that have become associated with scandal in recent years, and now become synonymous with... View Details
Keywords: by Michael Blanding; Financial Services
  • 29 Oct 2021
  • Blog Post

Helping Women in Mexico to Live Fulfilled and Healthy Lives

Biomedical Engineering from Tecnológico de Monterrey. Tell us more about your startup, Plenna? "Plena" in Spanish is female for “fulfilled.” Our vision is for women to live healthy and fulfilled lives, and our goal is to become the go-to View Details
  • 01 Jun 1996
  • News

Reinventing Marketing

year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing strategy for the United Kingdom, as... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • Web

The Art of American Advertising: 1865 - 1910

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
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