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  • All HBS Web  (3,008)
    • People  (24)
    • News  (818)
    • Research  (1,590)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,098)

Show Results For

  • All HBS Web  (3,008)
    • People  (24)
    • News  (818)
    • Research  (1,590)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,098)
← Page 77 of 3,008 Results →
  • February 2007
  • Supplement

Patents & Patients, CIPLA - Video

By: Rohit Deshpande
Keywords: Patents; Health; Media
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Deshpande, Rohit. "Patents & Patients, CIPLA - Video." Harvard Business School Video Supplement 507-705, February 2007.
  • 15 Feb 2014
  • News

Mikitani's Rakuten Buys Viber for $900M

Keywords: Telecommunications; Information
  • March 2021
  • Article

International Trade and Social Connectedness

By: Michael Bailey, Abhinav Gupta, Sebastian Hillenbrand, Theresa Kuchler, Robert J. Richmond and Johannes Stroebel
We use de-identified data from Facebook to construct a new and publicly available measure of the pairwise social connectedness between 170 countries and 332 European regions. We find that two countries trade more when they are more socially connected, especially for... View Details
Keywords: Social Connections; International Trade; Trade; Social Media
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Bailey, Michael, Abhinav Gupta, Sebastian Hillenbrand, Theresa Kuchler, Robert J. Richmond, and Johannes Stroebel. "International Trade and Social Connectedness." Journal of International Economics 129 (March 2021).
  • September 1990
  • Case

Corporate News in the Los Angeles Times

By: Stephen A. Greyser and Norman Klein
Keywords: Media; Newspapers; Journalism and News Industry; Publishing Industry
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Greyser, Stephen A., and Norman Klein. "Corporate News in the Los Angeles Times." Harvard Business School Case 591-010, September 1990.
  • 04 Sep 2019
  • News

In My Humble Opinion: Status Update

“Invigorating” is the word Marne Levine (MBA 2005) uses to describe her work at Facebook. As vice president of global partnerships and business development, a role she took on in February, Levine oversees a broad swath of the company’s original content programming,... View Details
Keywords: Julia Hanna
  • December 2001
  • Background Note

Reporting on Agribusiness in the 21st Century

By: Ray A. Goldberg and Anne M Fitzgerald
Agriculture is not what it used to be. Neither is coverage of the industry by news organizations. A century ago, about 40% of the U.S. population lived on the farm, and one in three U.S. jobs was tied to agriculture. It made sense for daily newspapers to cover farming... View Details
Keywords: Agribusiness; Newspapers; Media; Perception; Change; Agriculture and Agribusiness Industry; United States
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Goldberg, Ray A., and Anne M Fitzgerald. "Reporting on Agribusiness in the 21st Century." Harvard Business School Background Note 902-421, December 2001.
  • 02 Apr 2014
  • News

YouTube's Rising Star

Keywords: News, Library, Internet, and Other Services; Information

    Dr. Subhash Chandra

    Keywords: Media, Entertainment
    • Career Coach

    Matt Spielman

    divisions and several initiatives in response to the dramatic changes in the media landscape.  At Moxie Interactive, a digital media agency within the Publicis Groupe, Matt led the New York office and... View Details
    Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media
    • Profile

    Jeremy Andrus

    likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand loyalty. So branding is one... View Details
    Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media
    • November 2016 (Revised May 2017)
    • Case

    The Black List

    By: Henry McGee and Sarah McAra
    Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details
    Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States
    Citation
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    McGee, Henry, and Sarah McAra. "The Black List." Harvard Business School Case 317-027, November 2016. (Revised May 2017.)
    • 2001
    • Other Unpublished Work

    Intermedia Substitutability and Market Demand by National Advertisers

    By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
    Keywords: Advertising; Media; Demand and Consumers; Advertising Industry
    Citation
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    Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt. "Intermedia Substitutability and Market Demand by National Advertisers." NBER Working Paper Series, December 2001.
    • 01 Jun 2015
    • News

    Feedback

    Head of the Class Re: Warrior Spirit I am privileged to know Chatri [Sityodtong] personally, and I can tell you that he is a generous, kind, and unstoppable force of nature. He is a frequent guest in my classes at INSEAD in Singapore, where he mentors and trains my MBA... View Details
    • 2012
    • Article

    Journalists and the Stock Market

    By: Christopher Parsons, C. Dougal, J. Engelberg and D. Garcia
    We use exogenous scheduling of Wall Street Journal columnists to identify a causal relation between financial reporting and stock market performance. To measure the media's unconditional effect, we add columnist fixed effects to a daily regression of excess Dow Jones... View Details
    Keywords: Media; Financial Reporting; Financial Markets
    Citation
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    Parsons, Christopher, C. Dougal, J. Engelberg, and D. Garcia. "Journalists and the Stock Market." Review of Financial Studies 25, no. 3 (March 2012): 639–679.
    • 01 Jun 2003
    • News

    Portraits from the Class of 2003

    First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS Entertainment & View Details
    Keywords: Arts, Entertainment
    • March 22, 2024
    • Article

    It’s Time to Give Up on Ending Social Media’s Misinformation Problem

    By: Scott Duke Kominers and Jesse Shapiro
    Keywords: Social Media; Lawsuits and Litigation; Information Publishing; Policy
    Citation
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    Kominers, Scott Duke, and Jesse Shapiro. "It’s Time to Give Up on Ending Social Media’s Misinformation Problem." The Atlantic (website) (March 22, 2024).
    • August 2018
    • Teaching Note

    Magpie: Developing and Using Buyer Personas

    By: Frank V. Cespedes
    Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
    Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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    Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
    • December 2021
    • Article

    Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly

    By: Andrea Bellovary, Nathaniel Young and Amit Goldenberg
    Negativity has historically dominated news content; however, little research has examined how news organizations use affect on social media, where content is generally positive. In the current project we ask a few questions: Do news organizations on Twitter use... View Details
    Keywords: Negative Press; Twitter; Political Affiliation; Affect; News; Media; Internet and the Web; Emotions; Perspective; Social Media
    Citation
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    Bellovary, Andrea, Nathaniel Young, and Amit Goldenberg. "Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly." Affective Science 2, no. 4 (December 2021): 391–396.
    • June 18, 2022
    • Article

    In Defense of Online Anonymity

    By: Michael Luca
    Lack of transparency on the internet may help fuel toxic dialogue, but it also encourages honest feedback and protects people against discrimination View Details
    Keywords: Transparency; Anonymity; Honesty; Social Media; Prejudice and Bias
    Citation
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    Luca, Michael. "In Defense of Online Anonymity." Wall Street Journal (June 18, 2022).
    • February 2020
    • Supplement

    Fake News at DER SPIEGEL (B): The Commission’s Recommendations

    By: Aiyesha Dey, Jonas Heese and Tonia Labruyere
    Supplements the (A) case. View Details
    Keywords: Accounting; Corporate Governance; Crisis Management; Media; Journalism and News Industry; Germany
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    Dey, Aiyesha, Jonas Heese, and Tonia Labruyere. "Fake News at DER SPIEGEL (B): The Commission’s Recommendations." Harvard Business School Supplement 120-002, December 2019.
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