Publications

March 2005
Background Note

Home Video Games: Generation Seven

By: Elie Ofek

Discusses the issues facing firms in the seventh generation of home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 to 2006 time frame. Each firm seems to be following a different strategy. Microsoft wants to launch... View Details

Keywords: Marketing Strategy; Competitive Strategy; Technological Innovation; Information Infrastructure; Applications and Software; Entertainment and Recreation Industry; Information Technology Industry

25 Jul 2007
Lessons from the Classroom

The Evolution of Apple

he also moved quickly to make some changes, announcing that archrival Microsoft would be developing core products such as its Office software for the Mac. In 1998, Apple launched the iMac, a candy-colored computer that fit well with its... View Details

Keywords: by Julia Hanna; Computer; Technology

24 Mar 2017
News

Alumni New Venture Competition Finalists Named

Extending the lives of the companions we love! Alumnus: Daniel Oliver, MBA 2013 Region: New England Secure Code Warrior: Welcome to the era of secure software development. Alumnus: John Fitzgerald, MBA 1997 Region: Europe Slurrp Farm:... View Details

01 Jun 2001
News

Eric C. Feagler: Against the Odds

CSG Systems International, a Denver software publisher. “I realized there that my understanding of economics, finance, and other business disciplines was limited,” Feagler notes, explaining his decision to apply to HBS. “Earning an MBA... View Details

Keywords: Peter K. Jacobs; Navy; Computer Systems Design and Related Services; Professional Services

01 Jun 2007
News

A Juicy Story

Office software for the Mac. In 1998, Apple launched the iMac, a candy-colored computer that fit well with its ad campaign to “Think Different.” Even so, it sold only 6 million units over the course of three years, compared with sales of... View Details

Keywords: Julia Hanna; Management, Scientific, and Technical Consulting Services; Professional Services

Fast Answer

Factiva: Advanced Searching

spending" as well as the word "canada" or merger or acquisition finds items containing either "merger" or "acquisition" not software not spreadsheets finds items containing the word... View Details

March 2015 (Revised April 2015)
Case

The Heat Is On: Emerging Ecosystems in the Thermostat Industry

By: David Collis and Ashley Hartman

Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details

01 Jun 2024
News

Case Study: Ready for an Upgrade

her in building a solution? They founded Stell in 2022. Its initial product is a software platform designed to help engineers track technical specifications from the initial concept through engineering, execution, manufacturing, and... View Details

Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services

10 Jun 2021
Blog Post

Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke

together. Building on the friendship they formed at HBS, their MBAs, and learnings from their careers to date, Schoonbeek and van Poecke founded Key ESG, a software solution that helps businesses measure, manage, and report Environmental,... View Details

8 Aug 2008
Conference Presentation

Where Will Open Development Communities Prevail?

By: Carliss Y. Baldwin

Keywords: Product Development; Applications and Software; Civil Society or Community

September 2001 (Revised August 2005)
Case

Microsoft in 2002

By: Michael G. Rukstad, David B. Yoffie, Carl Johnston and Tyrell Levine

Examines Microsoft's strategy and competitive position as it prepares to launch Windows XP. The discussion explores how Microsoft builds and sustains its competitive edge. View Details

Keywords: Competitive Advantage; Applications and Software; Product Launch; Information Technology Industry; Computer Industry; United States

September 2006 (Revised March 2007)
Case

QuickBase

By: Clayton M. Christensen and Mark Szigety

Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details

Keywords: Applications and Software; Engineering; Product Marketing; Segmentation; Jobs and Positions; Consumer Behavior; Information Technology Industry