Publications

Program

Aligning Strategy and Sales

challenges and career decisions Who Should Attend Executive decision-makers who are responsible for defining, communicating, hiring, managing, budgeting for, and measuring a company's go-to-market strategy and sales efforts, such as:... View Details

April 2010 (Revised April 2010)
Case

Mercadona

This case presents the predicament of a company trying to do right by its customers and its employees as the economic crisis of 2008 hits home. Fifteen years earlier, this Spanish supermarket chain had adopted its own version of total quality management, called the... View Details

Keywords: Customer Satisfaction; Compensation and Benefits; Employee Relationship Management; Service Operations; Business Processes; Retail Industry; Spain

Program

Building a Legacy

Summary Wealth management for high-net-worth families has grown increasingly complex. For some families, the responsibility of wealth management has shifted to younger generations who have less experience investing. For other families,... View Details

October 2021 (Revised May 2023)
Case

Engine No.1: An Impact Investing Firm Engages with ExxonMobil

By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski

ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ... View Details

Keywords: Carbon Emissions; Global Warming; Impact Investment Funds; Hedge Fund Activism; Leadership Development; Business Model; Renewable Energy; Resource Allocation; Decision Choices and Conditions; Governing and Advisory Boards

27 Aug 2007
Op-Ed

Mattel: Getting a Toy Recall Right

design flaws in the toys with the magnets that could come loose. But Mattel deserves praise for now stepping up to its responsibilities as the leading brand in the toy industry. What has Mattel done right? The CEO has taken personal... View Details

Keywords: by John Quelch; Consumer Products

Linda A. Hill

Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details

Program

Disruptive Innovation

general managers, or business owners who are responsible for setting strategic direction for their organizations. Attendance by two or more individuals from your organization will foster teamwork and enhance the program's impact. Learning... View Details

August 2023 (Revised January 2025)
Case

The Gift Card Swap

By: David G. Fubini, William Fubini, Patrick Sanguineti and Amy Chambers

In this short vignette on ethics in consulting, Brenda Thompson, a new Associate at a prestigious consulting firm, learns that a fellow Associate is using the firm's meal expense benefits to pocket the difference between the maximum daily allowance and his actual... View Details

Keywords: Ethics; Decisions; Consulting Industry

November 1993 (Revised March 1995)
Case

Marsh Supermarkets, Inc. (A): The Marsh Super Study

In response to recent trends in grocery retailing, Marsh Supermarkets has completed an intensive 65-week study of the activity at 5 superstores in the midwest United States. The study tracked the sales, profits, space, and promotion dynamics of the entire store: dry... View Details

Keywords: Marketing Strategy; Analysis; Consumer Behavior; Retail Industry

06 Dec 2021
News

Truth Be Told

Image by John Ritter In 2018, HBS associate professors Aiyesha Dey and Jonas Heese wrote a case about a whistleblower at a multi-national gambling company who exposed financial misstatements, first to his manager and later to the US Securities and Exchange Commission.... View Details

Keywords: April White; Corporate, Subsidiary, and Regional Managing Offices; Management

15 Jun 2021
News

HBS Addresses Racial Equity

02 Feb 2016
News

Hiring Star Salespeople Isn’t the Best Way to Grow

Program

Making Corporate Boards More Effective

Summary Faced with increasingly complex oversight challenges and demands for greater transparency, how can today's boards do more for their companies? In this board of directors education program, you will gain a deeper understanding of the board's View Details

11 Oct 2016
Working Paper Summaries

Corporate Purpose and Financial Performance

Keywords: by Claudine Gartenberg, Andrea Prat, and George Serafeim

April–June 2015
Article

It Doesn't Matter If Competitors Know Your Strategy

By: Frank V. Cespedes

It is difficult for people to implement what they don't understand. Yet, research indicates that, on average, more than 50% of employees in organizations say they do not understand their organization's strategy. Further, the percentage of people reporting ignorance of... View Details

Keywords: Strategy; Sales