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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • 21 Jan 2020
    • News

    The Convergence of Digital and Commercial Transformations

    • September 2023
    • Technical Note

    Free and Open Source Software and Hardware

    By: Frank Nagle
    This technical note surveys the concepts of free and open source software and hardware. It introduces the concepts in general, providing a brief history of their development and numerous examples of how companies employ them in practice. Further, it identifies various... View Details
    Keywords: Corporate Strategy; Collaborative Innovation and Invention; Technological Innovation; Nonprofit Organizations; Competitive Strategy; Patents; Information Technology; Business Model; Open Source Distribution; Applications and Software; Information Technology Industry; Information Technology Industry
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    • 13 Jan 2003
    • Research & Ideas

    The Subconscious Mind of the Consumer (And How To Reach It)

    Another very productive approach is to study the metaphors consumers use to express their thoughts and feelings. This involves in-depth probing in one-on-one interviews for the hidden meanings contained in their metaphors. Q: The idea of... View Details
    Keywords: by Manda Mahoney
    • 23 Feb 2009
    • Research & Ideas

    Creative Entrepreneurship in a Downturn

    need for substitutes.” Another outcome of a drop-off in consumption and employment is a need for products that become more valuable during such periods when consumers have more time on their hands. An astounding number of media companies... View Details
    Keywords: by Martha Lagace
    • 06 Jan 2021
    • Working Paper Summaries

    Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?

    Keywords: by Alvin J. Silk and Ernst R. Berndt; Advertising; Media & Broadcasting
    • 30 Apr 2021
    • News

    With Its Pet Fashion Show, Petco Is Testing Facebook Live for Video Commerce

    • June 2017 (Revised May 2018)
    • Supplement

    Hilti Fleet Management Video Supplements

    By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
    This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details
    Keywords: Hilti; Business Model Innovation; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Liechtenstein; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Construction; Leasing; Strategy; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; North America; Africa; Japan; Hong Kong
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    • 2009
    • Article

    Synthesis by Microbes or Chemists? Pharmaceutical Research and Manufacturing in the Antibiotic Era

    By: Arthur A. Daemmrich
    This article presents a case study of the rise of Pfizer as a leading pharmaceutical company, with a focus on changing relationships between manufacturing technology and R&D between the mid-1940s and the mid-1960s. Pfizer first moved into pharmaceuticals through... View Details
    Keywords: Research and Development; Production; Technology; Transformation; Relationships; Success; Organizations; Programs; Chemicals; Alignment; Pharmaceutical Industry; United States
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    • 07 Feb 2022
    • Research & Ideas

    Digital Transformation: A New Roadmap for Success

    the emotional side of digital transformation Digital transformation can be bewildering and exhausting for leaders and employees alike. Emerging digital technologies are disrupting everything from supply chains and manufacturing to selling... View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
    • 12 Feb 2013
    • First Look

    First Look: Feb. 12

    (on Technology & Innovation and Management Research Methodology), the 14-volume encyclopedia now offers users a fully searchable online resource linked to the wider literature and to an associated database of handbooks and journals in... View Details
    Keywords: Sean Silverthorne
    • 05 Jul 2006
    • Working Paper Summaries

    Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

    Keywords: by Alan D. MacCormack, John Rusnak & Carliss Y. Baldwin; Video Game; Web Services
    • 18 May 2012
    • Working Paper Summaries

    Organization Design for Distributed Innovation

    Keywords: by Carliss Y. Baldwin
    • April 1997 (Revised May 1997)
    • Case

    Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

    By: Dorothy A. Leonard and Carin-Isabel Knoop
    In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details
    Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Publishing Industry
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    • July 2001 (Revised October 2004)
    • Case

    PSA: The World's Port of Call

    By: Lynda M. Applegate, Nancy Bartlett, Dolly Chang-Leow and Neo Boon Siong
    Details the evolution of an e-business strategy and capabilities over a 16-year period. What began in 1984 as an effort to automate the port of Singapore to achieve productivity savings, by 2000 had evolved into a global e-business called Portnet.com. Closes as senior... View Details
    Keywords: Entrepreneurship; Growth and Development Strategy; Business Strategy; Technological Innovation; Internet and the Web; Business or Company Management; Information Technology Industry; Information Technology Industry
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    • 01 Nov 2016
    • First Look

    First Look - November 1, 2016

    conversely, the flaunting of a busy life and a dearth of leisure time. In addition, people’s relative interest in buying luxury experiences versus luxury products is increasing. Technology has introduced new... View Details
    Keywords: Sean Silverthorne
    • December 2024
    • Supplement

    Northvolt: Building Batteries to Fight Climate Change (B)

    By: George Serafeim, Debora L. Spar, Peter Tufano, Hugo Etchegoyhen and Emilie Billaud
    The (B) case explores Northvolt’s Chapter 11 bankruptcy filing on November 21, 2024, highlighting the company’s struggles to scale operations amid a global EV market slowdown and internal production challenges. While the (A) case detailed Northvolt’s ambitious... View Details
    Keywords: Batteries; Electric Vehicles; Climate Change; Corporate Social Responsibility and Impact; Energy; Green Technology; Insolvency and Bankruptcy; Investment; Technological Innovation; Risk Management; Failure; Business and Government Relations; Business and Shareholder Relations; Transportation; Green Technology Industry; Europe; Sweden
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    • 01 Mar 2013
    • News

    Do You Really Want to Be an eBay?

    • June 2023
    • Article

    Gaining Organizational Adoption: Strategically Pacing the Deployment of Digital Innovations

    By: Rebecca Karp
    Scholars have long suggested that to foster adoption for their innovative products and services, entrepreneurs should engage with customers to better understand their unmet needs. Yet, customers frequently reside in organizations, and organizational members may not be... View Details
    Keywords: Entrepreneurship And Strategy; Digital Innovation; Healthcare; Work And Organizations; Organizational Adoption; B2B; Customers; Technology Adoption; Innovation Strategy; Organizational Change and Adaptation
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    • March 2016 (Revised May 2018)
    • Case

    ASOS PLC

    By: John R. Wells and Gabriel Ellsworth
    Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
    Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
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