Publications

Publications

Filter Results: (1,590) Arrow Down
Filter Results: (1,590) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 77 of 1,590 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

geography still matter enormously in global business. Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility Authors:M. E. Porter and Mark R. Kramer Periodical:Harvard Business Review 84, no. 12 (December 2006) Abstract... View Details
Keywords: Martha Lagace
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

generally worked with the advertising managers. In its early years, the cosmetics company could not afford a large, mass media campaign. Instead, Estée and department store managers sent mailings to targeted local consumers. When Lauder... View Details
Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail
  • 01 Nov 2024
  • In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

From tech to media to management consulting firms, layoffs are back. Downsizing during a healthy economy can help lay the foundation for efficient growth or make space for new roles that harness newer technology, such as artificial... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising agency clients found the new... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2016
  • First Look

January 26, 2016

Abstract—Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these... View Details
Keywords: Sean Silverthorne
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

of discrimination is taken up by the media or regulators. Second, as there is more room for sales growth with consumers who are not yet top spenders compared with those who are already top spenders, strict application of loyalty system... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 08 Oct 2013
  • First Look

First Look: October 8

player's talent and popularity in terms of performance in both Japan and the U.S. and his media exposure in Japan including endorsement contracts. In addition, if a MLB club signs a Japanese position star player and is based in a city... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

(EC) issued an antitrust judgment against Microsoft Corp., levying a record fine of 497 million euros ($613 million) and mandating changes of commercial behavior and bundling of Windows Media Player with Microsoft's Windows operating... View Details
Keywords: Sean Silverthorne
  • 09 Nov 2006
  • Research & Ideas

Andy Grove: A Biographer’s Tale

Podcast with: Richard TedlowInterviewer: James AisnerRunning Time: 29 min., 09 sec.Transcript My name is Jim Aisner and I am Director of Media Relations at Harvard Business School. This is the first in a series of podcasts for the... View Details
Keywords: by Sean Silverthorne; Computer
  • 05 May 2015
  • First Look

First Look: May 5

Concealment: The Roots of Dishonest Behavior How Moral Flexibility Constrains Our Moral Compass By: Gino, F. Abstract—Cheating, fraud, deception, uncooperative actions, and many other forms of unethical behavior are among the greatest personal and societal challenges... View Details
Keywords: Carmen Nobel
  • 07 Jun 2019
  • Book

Are You a Digital Manager?

working, and making decisions together if they were to fully embrace the rich diversity of culture, expertise, and experience the team represented. As one manager in a global company put it, “Social media will never replace the dinner... View Details
Keywords: by Martha Lagace
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital... View Details
Keywords: Dina Gerdeman
  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

to lower end consumer price, through which media to convey Afrezza's benefits, and how to streamline the process of performing the lung test and getting the drug into the hands of patients. But would all these changes and initiatives, no... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2009
  • First Look

First Look: October 20

individuals near a firm's headquarters—for the presence of a large, non-managerial individual shareholder in a firm. These shareholders have a large impact on firms, controlling for selection effects. Download the paper: http://www.hbs.edu/research/pdf/10-028.pdf... View Details
Keywords: Martha Lagace
  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

child-care services to a buyout fund focused on media properties. She began a conversation in her office in South Hall, now home to the business school's entrepreneurship and services faculty, by describing how "Starting New... View Details
Keywords: by John S. Rosenberg
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
Related
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

movies—with updated features. Over the course of the four-day event, media and other industry players had overwhelmed the Kodak booth, excited to catch a glimpse of the camera, asking when they could expect to see the Super 8 on shelves.... View Details
Keywords: Dina Gerdeman
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

Protection Regulation, a comprehensive set of consumer data protection laws that would require technology companies to make significant changes to their operating model. Meanwhile, social media giant Facebook was facing allegations that... View Details
Keywords: Dina Gerdeman
  • 04 Mar 2014
  • First Look

First Look: March 4

desires of sports fans, alumni, and athletes themselves are at the crossroads of these realignment decisions. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46476   Cases & Course Materials Harvard Business School Case 514-096 Building a... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

http://www.people.hbs.edu/rchua/JIBS_Intercultural_trust.pdf Evolve (Again) Author:Rosabeth M. Kanter Publication:Harvard Business Review 89, nos. 7-8 (July-August 2011) Abstract Frenzy over social networks and interactive media can... View Details
Keywords: Sean Silverthorne

Are you looking for?

→Search All HBS Web