Media - Publications - Faculty & Research

September 1990
Case

Corporate News in the Los Angeles Times

Keywords: Media; Newspapers; Journalism and News Industry; Publishing Industry

Known for his financial wizardry, Malone acquired a barrage of cable systems throughout the United States, allowing TCI to own one in four cable systems in American households. TCI’s exposure to other parts of the media industry also... View Details

Keywords: Communications

March 2016
Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca

This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details

Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media

Citation

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20 Apr 2021
News

Get Ready for the Relationship Renaissance

Photo courtesy of Hinge Photo courtesy of Hinge With vaccines more readily available and the world inching toward recovery, Justin McLeod (MBA 2011), founder and CEO of the dating app Hinge, predicts singles will be getting serious about dating. Surveys by the... View Details

Keywords: Private Households; Personal Services

09 Apr 2016
Blog Post

Meet The HBS Sound Society

students’ experience at HBS through music eventually morphed into exposing students to many more facets of the music “industry.” With media and entertainment becoming more and more important for companies of all kinds to leverage to... View Details

Keywords: Entertainment / Media / Sports

04 Sep 2019
News

In My Humble Opinion: Status Update

“Invigorating” is the word Marne Levine (MBA 2005) uses to describe her work at Facebook. As vice president of global partnerships and business development, a role she took on in February, Levine oversees a broad swath of the company’s original content programming,... View Details

Keywords: Julia Hanna

10 Aug 2016
Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

in applications, although just how many students shy away from applying depends largely on how widely the incident is reported in the media. The June research paper The Impact of Campus Scandals on College Applications shows that a college with a scandal splashed... View Details

Keywords: by Dina Gerdeman; Education

02 Apr 2014
News

YouTube's Rising Star

Keywords: News, Library, Internet, and Other Services; Information

Fast Answer

IFC: LA/Hollywood

Where can I find entertainment & media industry/market analysis, company data and news? OVERVIEWS AND ANALYSIS IBISWorld
Research reports on a wide range of industries, including Cable Networks, Television Production, and... View Details

November 2016 (Revised May 2017)
Case

The Black List

By: Henry McGee and Sarah McAra

Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details

Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States

Citation

Educators

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2001
Other Unpublished Work

Intermedia Substitutability and Market Demand by National Advertisers

By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt

Keywords: Advertising; Media; Demand and Consumers; Advertising Industry

Citation

01 Jun 2015
News

Feedback

Head of the Class Re: Warrior Spirit I am privileged to know Chatri [Sityodtong] personally, and I can tell you that he is a generous, kind, and unstoppable force of nature. He is a frequent guest in my classes at INSEAD in Singapore, where he mentors and trains my MBA... View Details

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

technology-driven efforts to sway their votes, and from as far away as Russia, according to US government claims. Social media in general and Facebook specifically were the primary weapons of choice. It worked so well that spending by US... View Details

Keywords: by George Riedel

Web

Instagram Takeover Policy | About

information, full name (without consent), and specifics about housing or residence areas. ___ Post, re-post, favorite, or respond to negative, offensive, discriminatory, or defamatory content. ___ Hide or delete any comments. If you see a concerning comment, notify the... View Details

Dr. Subhash Chandra

Keywords: Media, Entertainment

October 31, 2023
Article

Research: Can a More Detailed LinkedIn Profile Boost Your Salary?

By: Boris Groysberg and Eric Lin

Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive... View Details

Keywords: Compensation and Benefits; Job Search; Social Media

Citation

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10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

cable franchises, media company managers could leverage their knowledge of local communities and their political processes. However, some companies avoided franchising: their executives worried that the need to influence city officials... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

Profile

Jackie Burgos

Major League Baseball; a summer analyst role with Goldman Sachs where she improved her quantitative skills; and most importantly, a position at Home Box Office (HBO), where she “found what makes me come alive: media and entertainment.”... View Details

June 18, 2022
Article

In Defense of Online Anonymity

By: Michael Luca

Lack of transparency on the internet may help fuel toxic dialogue, but it also encourages honest feedback and protects people against discrimination View Details

Keywords: Transparency; Anonymity; Honesty; Social Media; Prejudice and Bias

Citation

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