Publications

16 Jun 2015
Blog Post

Military Alumna Reflects on Time at HBS

shared a customer-centric view and I deeply admired his vision and determination to bring this vision and practice to our nation’s Veterans via VA. I was humbled and honored when Bob asked me to come join his leadership team. Today, as I... View Details

Program

Developing Yourself as a Leader—Virtual

program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. View Details

03 May 2016
Blog Post

Working With Organizations That Recruit at HBS: An Interview with Renee Pappastratis

diverse set of industries keeps me on my toes! I am also part of our Operations team and am heavily involved in planning all of our on-campus recruiting events. What is your favorite part about working with... View Details

Keywords: Manufacturing; Consumer Products / Retail

April 2021
Case

The Clean Network and the Future of Global Technology Competition

By: Meg Rithmire and Courtney Han

In May 2019, amidst of an ever-worsening trade war between the U.S. and China, President Donald Trump added Chinese telecom giant Huawei to the Department of Commerce’s “entity list,” essentially forbidding American firms from doing business with the company. Huawei,... View Details

Keywords: 5G; Telecommunications; Information Technology; Internet and the Web; Mobile and Wireless Technology; Trade; Competition; International Relations; Telecommunications Industry; China

November 2021
Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek

We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details

Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media

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16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

The marketing analysis toolkits are a suite of analytical tools that managers can use to inform decision-making in marketing. Each toolkit includes a technical note that outlines the analysis technique,... View Details

Keywords: by Sarah Jane Gilbert

Deals: The Economic Structure of Business Transactions

Business transactions take widely varying forms―from multibillion-dollar corporate mergers to patent licenses to the signing of an all-star quarterback. Yet every deal shares the same goal, or at least should: to maximize the joint value created and to distribute... View Details

Program

The Women's Leadership Forum

and leadership skills to the next level. By focusing on your leadership potential, sharing experiences and insights with peers, and trying out new ideas in a supportive environment, you'll prepare to... View Details

February 1999 (Revised June 2000)
Case

Cimetrics Technology (A-1)

By: Lynn S. Paine and Jose Royo

Jim Lee, president of Cimetrics (a young, fast growing, software start-up) is reevaluating his small company's geographically dispersed product development model. To take advantage of talented low-cost labor in Russia, the company has relied on two software engineering... View Details

Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States

17 May 2018
Blog Post

HBS/HKS Alum Regan Turner on Empowering Veterans

in urban communities and to do so with a great team of people. I saw that The Mission Continues was hiring, and because they do that type of work with veterans, the job seemed like a perfect fit. I couldn’t... View Details

01 Aug 2023
What Do You Think?

As Leaders, Why Do We Continue to Reward A, While Hoping for B?

Share your thoughts in the comments below. References: Uri Gneezy, Mixed Signals: How Incentives Really Work (Yale University Press, 2023). Steven Kerr, “On the Folly of Rewarding A While Hoping for B,”... View Details

Keywords: by James Heskett

28 May 2021
Blog Post

Taking Measure on Memorial Day

you could do more.” With Jamie in mind, I’ve learned that successes and failures are not measures of a life well-lived. Instead, I’ve learned that a legacy is defined by the ways in which we View Details

Web

Capstone | MBA

discussions. Like in the case method classroom, the presenter, advisors, and fellow students share their opinions and experiences. It’s a collegial conversation, a debate stage, a celebration of hard work,... View Details

January 2023 (Revised December 2023)
Case

OhmConnect: Energizing the Future

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller

Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households... View Details

Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe

Article

Tread Lightly Through These Accounting Minefields

By: H. David Sherman and S. David Young

In the current economic climate, there is tremendous pressure—and personal incentive for managers—to report sales growth and meet investors' revenue expectations. As a result, more companies have been issuing misleading financial reports, according to the SEC,... View Details

Keywords: Derivatives; Benchmarking Performance; Accounting; Revenue Recognition; Assets

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06 May 2019
Blog Post

2019-2020 Recruiting Calendar Available Now

with students at HBS. For those companies that choose to participate in recruiting, below you’ll find all the information you need to get started. Date requests for Interviews, Company Presentations, and... View Details

Keywords: All Industries

June 2018 (Revised July 2023)
Case

John Chambers, Cisco, and China: Upgrading a Golden Shield

By: Geoffrey Jones and Emily Grandjean

This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins by tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco... View Details

Keywords: Cisco; Internet and the Web; Governance Controls; Ethics; Rights; Corporate Social Responsibility and Impact; Technology Industry; China

January 2014 (Revised March 2015)
Case

Google Car

By: Karim R. Lakhani, James Weber and Christine Snively

By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details

Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States