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  • All HBS Web  (4,205)
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  • All HBS Web  (4,205)
    • People  (8)
    • News  (611)
    • Research  (3,141)
    • Events  (19)
    • Multimedia  (14)
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← Page 77 of 4,205 Results →
  • April 2019
  • Teaching Note

The a2 Milk Company

By: Benjamin C. Esty and Daniel Fisher
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details
Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; Milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Market Entry and Exit; Disruption; Innovation and Invention; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Brands and Branding; Five Forces Framework; Consumer Products Industry; New Zealand; Australia; China
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Esty, Benjamin C., and Daniel Fisher. "The a2 Milk Company." Harvard Business School Teaching Note 719-428, April 2019.
  • 25 May 2010
  • First Look

First Look: May 25

threat—it can also reveal significant underlying heterogeneity in the old technology's broader demand environment. This heterogeneity is a source of opportunities that can support a new position for the old technology, in either the current View Details
Keywords: Martha Lagace
  • 28 Sep 2015
  • Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

In many emerging economies, the need to give people in poverty better access to financial services seems obvious. The mobile phone is a perfect vehicle, given their widespread adoption, even among the financially less well off. Designing a profitable solution for an... View Details
Keywords: by Dina Gerdeman; Financial Services; Telecommunications
  • November 2024
  • Case

Fyffes International SA

By: David E. Bell, Damien McLoughlin and Tonia Labruyère
Helge Sparsoe, CEO of Fyffes since 2020, had taken the tropical produce importer and distributor back to a path of stable level of profitability since he joined in 2020. He was now thinking about next steps for the business, which mainly traded in bananas. He was... View Details
Keywords: Plant-Based Agribusiness; Change Management; Environmental Sustainability; Brands and Branding; Demand and Consumers; Supply Chain; Competition; Price; Value Creation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland; United Kingdom; Republic of Ireland; Colombia; Guatemala; Costa Rica; Ecuador
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Bell, David E., Damien McLoughlin, and Tonia Labruyère. "Fyffes International SA." Harvard Business School Case 525-028, November 2024.
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

suitable for use in courses or modules in pricing, entrepreneurial management, strategy, or marketing. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/811016-PDF-ENG Integrating Around the Job to Be Done Clayton M. ChristensenHarvard Business School Module... View Details
Keywords: Sean Silverthorne
  • July–August 2016
  • Article

The Decoupling Effect of Digital Disruptors

By: Thales S. Teixeira and Peter Jamieson
A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of... View Details
Keywords: Competition; Internet and the Web; Business Startups; Product Marketing; Customization and Personalization
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Teixeira, Thales S., and Peter Jamieson. "The Decoupling Effect of Digital Disruptors." European Business Review (July–August 2016): 17–24.
  • Research Summary

Strategy and Technology

By: David B. Yoffie

Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details

  • 2013
  • Chapter

The Global and the Local in the Beauty Industry: A Historical Perspective

By: G. Jones
This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late nineteenth century, there was a homogenization of beauty ideals and practices around the world. Western and white beauty... View Details
Keywords: Business History; Globalization; History; Beauty and Cosmetics Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America
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Jones, G. "The Global and the Local in the Beauty Industry: A Historical Perspective." Chap. 1 in Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century, edited by Hartmut Berghoff and Thomas Kuhne, 25–40. Worlds of Consumption. New York: Palgrave Macmillan, 2013.
  • April 2001 (Revised March 2003)
  • Case

XUMA

By: Andrew P. McAfee and Kerry Herman
XUMA is a Silicon Valley start-up that builds customized eBusiness software suites for its corporate clients. This market is crowded with large players, including the major consulting and systems integration companies. To date, building these suites has been a very... View Details
Keywords: Production; Software; Business Startups; Innovation and Invention; Information Technology Industry; California
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McAfee, Andrew P., and Kerry Herman. "XUMA." Harvard Business School Case 601-170, April 2001. (Revised March 2003.)
  • 1999
  • Chapter

Multinational Cross-Investment between Switzerland and Britain 1914-1945

By: G. Jones
This chapter examines multinational cross-investment between Switzerland and Great Britain between 1914 and 1945. While Great Britain and Switzerland were both major home economies for multinationals,few companies from either country were interested in investing in the... View Details
Keywords: History; Multinational Firms and Management; International Relations; Investment; Great Britain; Switzerland
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Jones, G. "Multinational Cross-Investment between Switzerland and Britain 1914-1945." In Switzerland and the Great Powers 1914-1945, edited by Sebastien Guex. Geneva: Librairie Droz, 1999.
  • 2022
  • Working Paper

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media... View Details
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Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." NBER Working Paper Series, No. 30278, July 2022.
  • February 2022 (Revised May 2025)
  • Case

Resident 2020

By: Jeffrey F. Rayport and Thomas O. Jones
Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the... View Details
Keywords: Digital Marketing; Business Growth and Maturation; Operations; Entrepreneurship; Competitive Strategy; Initial Public Offering; Decisions; Marketing Strategy; Cash Flow; Demand and Consumers
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Rayport, Jeffrey F., and Thomas O. Jones. "Resident 2020." Harvard Business School Case 822-114, February 2022. (Revised May 2025.)
  • 31 Jan 2005
  • Research & Ideas

Rethinking Marketing’s Conventional Wisdom

HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development... View Details
Keywords: by Garry Emmons; Service
  • March 1996 (Revised February 2006)
  • Case

Arborite

Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product sold under the Formica name in the United States). Arborite's market share has slipped, and a new general manager must evaluate whether a change in... View Details
Keywords: Cost Accounting; Consumer Behavior; Manufacturing Industry; Canada
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McGahan, Anita M. "Arborite." Harvard Business School Case 796-146, March 1996. (Revised February 2006.)
  • November–December 2024
  • Article

How to Avoid the Agility Trap

By: Jianwen Liao and Feng Zhu
Agility is all the rage in strategy circles these days. According to conventional wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off,... View Details
Keywords: Organizational Change and Adaptation; Competitive Advantage; Growth and Development Strategy; Business Model
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Liao, Jianwen, and Feng Zhu. "How to Avoid the Agility Trap." Harvard Business Review 102, no. 6 (November–December 2024): 126–133.
  • April 1995
  • Case

Minnetonka Corporation: From Softsoap to Eternity

Minnetonka Corp. which was founded in 1964, began as a niche player in the gift soap and novelty toiletries markets. In 1980, it entered--and managed to capture a piece of--the mass bar-soap market with pump-dispensed Softsoap liquid soap. In 1984, the company took on... View Details
Keywords: Innovation Strategy; Consumer Products Industry
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Brandenburger, Adam M. "Minnetonka Corporation: From Softsoap to Eternity." Harvard Business School Case 795-163, April 1995.
  • 24 Oct 2008
  • Working Paper Summaries

Platform Rules: Multi-Sided Platforms as Regulators

Keywords: by Kevin J. Boudreau & Andrei Hagiu; Technology
  • November 2009 (Revised December 2009)
  • Case

DaChan Food (Asia) in China

By: Ray A. Goldberg and David Lane
DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more... View Details
Keywords: Agribusiness; Food; Leadership Development; Demand and Consumers; Brands and Branding; Competitive Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Food and Beverage Industry; China
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Goldberg, Ray A., and David Lane. "DaChan Food (Asia) in China." Harvard Business School Case 910-401, November 2009. (Revised December 2009.)
  • April 1987 (Revised October 1989)
  • Case

Winchell Lighting, Inc. (A)

By: Robin Cooper and Robert S. Kaplan
Designed to teach students how to trace marketing costs to products. View Details
Keywords: Cost Accounting; Marketing; Consumer Products Industry
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Cooper, Robin, and Robert S. Kaplan. "Winchell Lighting, Inc. (A)." Harvard Business School Case 187-074, April 1987. (Revised October 1989.)
  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
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Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
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