Publications

December 2000 (Revised February 2002)
Case

Pine Street Capital

A technology hedge fund is trying to decide whether and/or how to hedge equity market risk. Its hedging choices are short-selling and options. The fund has just gone through one of the most volatile periods in NASDAQ's history, it is trying to decide whether it should... View Details

Keywords: Risk Management; Investment Funds

06 Aug 2019
News

When Government Spending Is a Moneymaker

22 Apr 2015
Video

HBS Fellowships: Diversity in the Field

December 1978 (Revised January 1986)
Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy

Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details

Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry

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July 2013
Teaching Note

Google's Project Oxygen: Do Managers Matter?

By: David A. Garvin

Google's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management attributes,... View Details

Keywords: Organizational Behavior; Business Policy; General Management; Human Resource Management; Management; Leadership; Human Resources

2019
Interviews

Interview with Rae Johnson on "The Embodiment of Courage"

Ananth Raman

Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

Keywords: apparel; retailing; software

23 Aug 2023
Video

HBS & HKS Joint Degree Q&A

08 Jul 2025
Video

What to Expect from Career & Professional Development

Video

2019 G&WS: Interview with Maureen Scully on "Mobilizing Privileged Allies"

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

May 05 2015
Testimonial

Taking Your Abilities—and Your Company—to the Next Level

23 Jan 2020
Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

Many companies follow a tried-and-true approach to pursuing corporate social responsibility practices. They set aside a certain amount per year to fund a CSR office, which then tries to help clean up the environment or improve the quality of life of people in the areas... View Details

Keywords: by Michael Blanding

August 2023
Article

Impact of Social Needs Case Management on Use of Medical and Behavioral Health Services: Secondary Analysis of a Randomized Controlled Trial

By: Mark D. Fleming, Crystal Guo, Margae Knox, Daniel M. Brown, Elizabeth A. Hernandez and Amanda L. Brewster

Social needs case management is an increasingly common strategy used by health care organizations to address integrated health and social needs. These programs connect patients to resources such as food assistance, housing, transportation, or income benefits, in... View Details

Keywords: Health Care and Treatment; Medical Specialties; Programs; Human Needs; Welfare; Health Industry; California

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March 2022
Case

The Future of Start-Up Chile

By: Prithwiraj Choudhury, Ruth Costas and Pedro Levindo

In 2021, public accelerator program Start-Up Chile, which ten years earlier had created a global buzz, might be losing its competitive edge to similar programs or one-year visas for digital nomads offered by other countries. The case follows SUP’s CEO, Angeles Romo, as... View Details

9 AM – 10 AM EST, 23 Jan 2019
HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: January 23, 2019 - March 6, 2019 View Details

Gunnar Trumbull

Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

Professor Trumbull’s primary area of expertise in political economy, with a focus on climate change. His current research and teaching focuses on... View Details

Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing

September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation