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  • 2019
  • Interviews

Interview with Rae Johnson on "The Embodiment of Courage"

  • December 1978 (Revised January 1986)
  • Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy
Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
Related
  • 27 Jul 2015
  • News

HBS’s Rock Center for Entrepreneurship Names New Director

  • Nov 12 2013
  • Interview

Creating Opportunity by Embracing Uncertainty

    Gunnar Trumbull

    Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

    Professor Trumbull’s primary area of expertise in political economy, with a focus on climate change. His current research and teaching focuses on... View Details

    Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing

      Elon Kohlberg

      Elon Kohlberg is the Royal Little Professor of Business Administration at the Harvard Business School. His research is mainly in Game Theory, in particular the study of non-cooperative equilibrium.

      Professor Kohlberg has taught many courses in the MBA,... View Details

      Keywords: asset management; education industry; energy; pharmaceuticals; real estate
      • June 2002 (Revised April 2003)
      • Course Overview Note

      Business Marketing: Course Overview Note for Instructors

      By: Das Narayandas
      Details the structure and execution of the Business Marketing course taught in the elective curriculum of the MBA program at HBS. View Details
      Keywords: Marketing
      Related
      • July 1982
      • Supplement

      General Electric: Strategic Planning, Corporate Goals, and the Job of the Chief Executive, Video

      By: Richard G. Hamermesh and Francis Aguilar
      Introduces Reginald Jones, former CEO of General Electric. Presents a question and answer session with Jones and Advanced Management Program participants. View Details
      Keywords: Managerial Roles; Corporate Strategy; Strategic Planning; Goals and Objectives
      Related

        Mitchell Tang

        Mitchell Tang graduated in 2016 from the University of Pennsylvania, where he completed dual-degrees in computational biology and economics as part of the Vagelos Program in Life Sciences and Management (LSM). While at Penn, Mitchell was involved in research at the... View Details

        • Career Coach

        Kendall Borges

        Kendall Borges (HGSE ’16) is the Director of Alumni and Student Programming in Career & Professional Development at Harvard Business School. In her role, she leads high-impact programming to support both... View Details
        Keywords: Health Care
        • 2009
        • Book

        The Innovator's Prescription: A Disruptive Solution for Health Care

        By: Clayton M. Christensen, Jerome H. Grossman M.D. and Jason Hwang M.D.
        A groundbreaking prescription for health care reform—from a legendary leader in innovation. Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for... View Details
        Keywords: Governing Rules, Regulations, and Reforms; Health Care and Treatment; Disruptive Innovation; Health Industry; United States
        Related

          Willis M. Emmons

          WILLIAM (WILLIS) EMMONS is Senior Lecturer and Director of the C. Roland Christensen Center for Teaching and Learning at Harvard Business School, a position he has held since 2004.  As Director of the Christensen Center, Emmons oversees programs to... View Details

          Keywords: airline; infrastructure industry; pharmaceuticals; telecommunications; utilities
          • 2010
          • Working Paper

          Evaluating the Effects of Large-Scale Health Interventions in Developing Countries: The Zambian Malaria Initiative

          By: Nava Ashraf, Gunther Fink and David N. Weil
          Since 2003, Zambia has been engaged in a large-scale, centrally coordinated national anti-malaria campaign which has become a model in sub-Saharan Africa. This paper aims at quantifying the individual and macro level benefits of this campaign, which involved mass... View Details
          Keywords: Cost vs Benefits; Developing Countries and Economies; Health Care and Treatment; Health Disorders; Performance Evaluation; Programs; Health Industry; Zambia
          Related
          • 9 AM – 10 AM EST, 23 Jan 2019
          • HBS Online

          HBS Online Disruptive Strategy

          Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: January 23, 2019 - March 6, 2019 View Details
          • September 1985
          • Supplement

          Richardson Hindustan Ltd.: Gurcharan Das, Video

          By: Francis Aguilar
          Presents Gurcharan Das, president of Richardson Hindustan, in a question and answer session with participants in Harvard's Program for Management Development. View Details
          Keywords: Management Teams; Strategy; Business and Government Relations; India
          Related
          • 08 Nov 2018
          • Video

          Taking Risks: 2+2

          • Teaching Interest

          Women on Boards

          By: Paul M. Healy
          The program helps women who aspire to be board directors to develop the tools and experience needed to become effective directors. View Details
          • 22 Sep 2016
          • HBS Seminar

          Hunt Allcott, Stanford University

            Guhan Subramanian

            Guhan Subramanian is the Joseph Flom Professor of Law and Business at the Harvard Law School and the Douglas Weaver Professor of Business Law at the Harvard Business School. He is the first person in the history of Harvard... View Details

            • Web

            Achieving Personal and Professional Growth

            Listen as Lindsey Vonn, PK Subban, and other participants from The Business of Entertainment, Media, and Sports program describe their experience with the case method, and learning from the faculty as well as their fellow participants. View Details