digital marketing - Publications - Faculty & Research

27 Feb 2020
Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

Roughly one in 66 women has a better chance of leaving the hospital alive if their doctor is also a woman. Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer Psychological "interventions" companies can take to... View Details

Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies

19 Apr 2018
News

One Last Pitch

Contestants fidgeted, going over their pitches one last time in their heads as they waited to take the stage. The digital clock in the corner of the big screen on the stage kept time—90 seconds, diving into the red for some as they rushed... View Details

Keywords: Jennifer Myers

Web

Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Education Alumni Baker Library Historical Collections MORE EXHIBITS HISTORICAL COLLECTIONS RESEARCH LINKS SITE CREDITS GEORGES F. DORIOT Research Links Archival Collections Baker Archival Collections Baker VC Collections Related Collections Bibliography View Details

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

In an effort to defend their core market from attack, newspaper companies were missing the new emerging market altogether.— Clark Gilbert Gilbert: The newspaper business worked for several reasons. First,... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

June 2018 (Revised October 2018)
Teaching Note

Valuing Snap After the IPO Quiet Period (A), (B), and (C)

By: Marco Di Maggio and Benjamin C. Esty

Teaching Note for HBS Nos. 218-095, 218-096, and 218-116. View Details

Citation

Purchase

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (C)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details

Citation

Purchase

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

Should managers lead innovation or get out of the way? It's not an either/or decision. Executives of some great innovative companies—Amazon's Jeff Bezos, Facebook's Mark Zuckerberg—are active participants in creation, getting their hands dusty in the View Details

Keywords: Re: Multiple Faculty

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

favor of helping customers create and strengthen relationships with each other. These relationships are in exchange for the customers doing various tasks for the company for free. The distinction between digital and social strategies is a... View Details

Keywords: by Carmen Nobel

Web

Strategy for Entrepreneurs - Course Catalog

use AI tools to develop, test, and scale an idea makes it excellent complement to Product Management and Digital Marketing Workshop. The cases and exercises focus on early and growth-stage startups. The... View Details

25 Aug 2022
News

The Exchange: The Road Ahead for Crypto

From left: Scott Duke Kominers and Charles C.Y. Wang (Image by John Ritter) Cryptocurrencies have been edging their way out of the periphery for the last decade and proliferating as they go: About 18,000 digital currencies currently exist... View Details

Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53200 September–October 2017 Harvard Business Review Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers By: Iansiti, Marco, and Karim R.... View Details

Keywords: Carmen Nobel

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

classmates for two years built poise, which is incredibly important when you’re constantly in front of customers, retailers, investors, or even the Sharks! Wiegele: “We also took a digital marketing strategy... View Details

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Supplemental Financial Information | Annual Report 2024

group expanded its course portfolio in fiscal 2024 with new offerings that included Digital Marketing Strategy, Business and Climate Change, Winning with Digital Platforms, and... View Details

25 Jul 2007
Lessons from the Classroom

The Evolution of Apple

In the context of the computer industry at large, professor David Yoffie explores the ups and downs of a company that's always been a bit different in "Apple Computer, 2006." The case poses this question: Given its 2 percent computer View Details

Keywords: by Julia Hanna; Computer; Technology

01 Dec 1997
News

Stacey Lawson (MBA '96)

Stacey A. Lawson (MBA '96) came to HBS with an idea brewing. The former IBM engineer wondered why there were no digital libraries for users of computer-aided design (CAD). Despite the pervasiveness of technology throughout industry, she... View Details

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HBS - Financials | From the Chief Financial Officer

across the HBS enterprise. Over time, capital will be invested in talent and tools to advance the transformation. Plans include launching Centers of Excellence to cultivate expertise in areas such as digital View Details

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

KineticsEkhi Muniategui, MBA 2009With virtually unlimited power in a singular design, the DKS radioisotopic battery solution offers an unprecedented, technological offering — an ultra-light power solution that lasts for decades and goes far beyond current View Details

01 Dec 2015
News

Alumni and Faculty Books for December 2015

government before discussing the country’s founding economic and political principles, as espoused by Adam Smith’s The Wealth of Nations and enshrined in the Declaration of Independence. He goes on to explore the basic principles of the free View Details

Web

Buy Now, Pay Later: Imagining Pre-Industrial Credit

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and Charity Pre-Industrial Credit in... View Details

12 Dec 2016
HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

Productions – is behind many of Johnson’s most high-profile projects, including this year’s Central Intelligence, next year’s Baywatch, and HBO’s most popular half-hour series in years, Ballers. Now the duo has set its sights on conquering the online world, launching a... View Details

Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation

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