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Show Results For
- All HBS Web
(1,968)
- People (3)
- News (390)
- Research (1,185)
- Events (18)
- Multimedia (6)
- Faculty Publications (460)
- 26 Jan 2016
- First Look
January 26, 2016
incremental change, while also seizing new markets where flexibility, autonomy, and experimentation rule the day. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50401 forthcoming European Economic Review Taxation,... View Details
Keywords: Sean Silverthorne
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing... View Details
Keywords: by Staff
- Web
Asia Pacific - Global Activities 2021
around the world can learn from and take to heart for years to come.” Understanding Post-Pandemic Global Supply Chains As Professor Willy Shih discusses in a Harvard Business Review webinar, because of the central role many Chinese... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
predictions. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54314 January–February 2019 Harvard Business Review Cracking Frontier Markets By: Christensen, Clayton M., Efosa Ojomo, and Karen Dillon Abstract— With... View Details
Keywords: Dina Gerdeman
- Profile
Prita Kumar
nutritionist and certified trainer. Kumar’s father is a marketing research professor and the Kumar dinner table often felt more like a business meeting on the consumer retail sector than a family meal. The nightly discussions focused on... View Details
- 30 Jul 2024
- News
Reddit’s Rise
of consumer media, you know how important Reddit is because it’s where all your editors are finding ideas. It’s where they get their memes for the social handle. It’s where they do quick surveys. It’s when they see trends, like cultural... View Details
- 22 Feb 2018
- Blog Post
Five Steps to Jump Start Your MBA Recruiting at HBS
you target potential hires with interest in your industry. 2. Familiarize Yourself With the Recruiting Guide – Once you have determined your ideal candidate, review the HBS Recruiting Guide to learn how to best engage students. The... View Details
Keywords: All Industries
- 01 Oct 1997
- News
HBS Alumni Association Board of Directors: President's Report
mid-July, the Board delivered its final report to the Dean and Professor Warren McFarlan. I will share their review of the report with you in a subsequent issue of the Bulletin. In the meantime, the Board is fired up for its fall meeting... View Details
- 17 Apr 2007
- First Look
First Look: April 17, 2007
various mechanisms that are discussed in the theoretical literature on collective action. We argue that several of these intuitive theoretical arguments rely on special additional assumptions that are often not made clear. We then review... View Details
Keywords: Martha Lagace
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
earners, who may also exploit additional strategies to increase the share of total income that accrues to the top 1 percent, according to Ethan Rouen and colleagues. Shipping Fees and Product Assortment in Online Retail This study... View Details
Keywords: by Sean Silverthorne
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
number of tough moments,” says Karen G. Mills, senior fellow at Harvard Business School. “I’m quite concerned that we haven’t even seen the tip of the iceberg of business closures.” Yelp, the online review... View Details
- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says Quelch, "marketing researchers... View Details
- 01 Dec 2020
- News
New News
exciting. Michael Aft: We exist because traditional media is struggling. There are perverse incentives tied to the ad-revenue model that have made it challenging to consume high-quality content, and that’s true for everything from general... View Details
- 16 Jun 2023
- Blog Post
Improve Decision-Making in Hiring: Common Pitfalls and How to Avoid Them
time and resources into this important work. Review Job Descriptions Job descriptions have always been an important element of the hiring process. They serve as a marketing tool to attract candidates and the language used can... View Details
Keywords: All Industries
- 01 Dec 2016
- News
HBS Alumni On Leading Their Alma Mater
and the networking opportunities it provides. But perhaps it could be supplemented by online learning—and perhaps that would reduce cost over time for students as well as institutions. AC: Some of the financial pressures stem from a... View Details
Keywords: Dan Morrell
- 08 Nov 2021
- Blog Post
Building an Internship Program at Your Startup: An Interview with Facily’s Diego Dzodan (MBA 1999)
population buys online and as we’ve seen during the COVID-19 pandemic, there are a lot of benefits,” Dzodan shared about his business thesis. “The model we built for Facily is that we let people get together so they can place bulk orders... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
And many are jumping in without doing their homework to determine the distinct financial needs of consumers in the countries they are targeting. “Successful operators deal with the unique circumstances of countries to provide a product... View Details
- Profile
Lindsay Hyde
registry idea that bombed, the team found inspiration in their one-on-one research and came up with a mobile retail idea – Nalli on a bus – to overcome consumer objections to traffic as a barrier to shopping. FIELD 3, the entrepreneurship... View Details