Marketing Planning - Publications - Faculty & Research

01 Mar 2014
News

Cutting Edge

irrelevance. The company's signature wild cherry–flavored product all but disappeared from retailers' shelves; by 2012, annual revenues had sunk to about $1 million. Enter Steve Silk (MBA 1978), turnaround maestro and patron saint of lost businesses, with a View Details

Keywords: Manufacturing; Food and Beverage Stores; Retail Trade

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

The story behind Dean Kamen's Segway scooter, and his combustive meeting with the kingpins of Apple and Amazon. Excerpt from Code Name Ginger. 5. Updating a Classic: Writing a Great Business Plan Harvard Business School professor William... View Details

Keywords: by Staff

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details

Keywords: Re: Multiple Faculty; Sports

01 Feb 2001
News

The Third Force: Indispensable to Society, Nonprofits Should Redirect Oversight Efforts

track its effectiveness and set benchmarks for improvement. "Nonprofits are so important in our society," she said. "They fulfill essential purposes. But they lack the market mechanisms of corporations where, if a board falls asleep at... View Details

Keywords: Health, Social Assistance

01 Jun 2014
News

FIELD 2 in Accra

important information." Learning by Doing Introduced in 2011, FIELD 2 is a transformative experience in learning that sends all 900-plus first-year MBA students across the globe to emerging markets each January where they work with... View Details

Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

On August 15th, Aetna announced that it would reduce by 80 percent its participation in the Obama administration’s public exchanges for health insurance policies in 2017, citing significant financial losses. The move came just a few weeks after the Department of... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

01 Dec 2012
News

Alvin Roth Wins Nobel Prize in Economics

refurbishment, highlighting the planning of the project and its challenges and triumphs. After this behind-the-scenes look, London Club president Jean Gomm (above right) and guests took in the new permanent exhibit, "Victoria Revealed,"... View Details

01 Oct 1999
News

HBS Clubs Help Nonprofits Succeed

Community Partners program has seen more than one hundred volunteers tackle consulting projects ranging from strategic planning to marketing to technology management. Aside from offering alumni an... View Details

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

handed the business plan for Internet Wicket Ale Inc. (IWA), an interactive, on-line marketing company being formed to sell premium beers made by microbreweries over the Internet. According to the president... View Details

Keywords: by John S. Rosenberg

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details

Keywords: by Martha Lagace

September 2021
Case

Vignettes on Professional Service Firm Governance

By: David G. Fubini, Suraj Srinivasan and Li-Kuan Ni

The two vignettes within “Vignettes on Professional Service Firm Governance” (HBS No. 122-024) present various issues relating to governance in professional service firms (“PSFs”). In the first, the Managing Director of a U.S. consulting firm contemplates whether to... View Details

Citation

Educators

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01 Jun 2009
News

Faculty Research Online

fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

Course descriptions by Elaine Gottlieb, Judith A. Ross, and John Simon (sidebars by Elaine Gottlieb) Whether they come to HBS with a business plan in mind or become entrepreneurially inclined later in their careers, students who take HBS... View Details

11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

connect with others." But Looser sees practical applications as well. At Harvard, she is conducting research to determine whether we're more likely to retain and remember information—data and objects—if the information is paired with a picture of a human face. Such... View Details

Keywords: by Carmen Nobel

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

09 Dec 2015
Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

lost sales (demand of products that had sold out) and predict demand for new products that Rue La La was planning to sell in the future. As a part of the analysis, they realized that the demand for any given item depended on the price of... View Details

Keywords: by Carmen Nobel; Retail; Apparel & Accessories

Web

Leading a Family Business - Course Catalog

course you will build those skills, learning from the experiences of those who have successfully navigated the risks and rewards of being a family business leader. Career Focus: The course will be relevant if you plan to: Work for a... View Details

Profile

Venus Miller

In high school, Venus Miller got the marketing bug in a big way. Recruited into DECA/Delta Epsilon Chi, an international organization that promotes marketing and business education among high school and... View Details

01 Sep 2012
News

A Silent Workplace Crisis

thirties, restructuring the marketing organization for a large regional bank, and my husband, Ray Benvenuti (MBA 1986), and I had two children under seven. At that time, I had no inkling of what would be required to juggle the needs of... View Details

Keywords: Janet Simpson Benvenuti; caregiving; aging; Nursing and Residential Care Facilities; Health, Social Assistance

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

everything—was reportedly in conversations to buy some of those storefronts—possibly its first real beach-head in the brick-and-mortar world. As harbingers of the future of retail, these events certainly caught the attention of Harvard Business School View Details

Keywords: by Sean Silverthorne; Retail

Publications