Marketing Plan - Publications - Faculty & Research

Profile

Durdana Achakzai

and Latin America. Going to HBS is like traveling around the world to learn global business practices." Applying a broad perspective to energy Even though she had no plans to work in the entertainment industry, Durdana used her... View Details

28 Oct 2013
Research & Ideas

Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World

suited to a world in which leaders are immersed in a stream of possibilities, surprises, opportunities, and deals in the active, fluid markets that surround and pervade their organizations. Commitments require data, analysis, and... View Details

Keywords: by Joseph L. Badaracco

01 Mar 2009
News

Health Care a Top Priority at HBS

a topic of great interest to our faculty, students, and alumni.” She notes that some 20 percent of HBS professors are interested in health care, pursuing research in four general areas: management best practices; lab-to-marketplace processes; strategy and consumer... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

01 Jun 2012
News

What Industrial Policy?

include: Agriculture, which receives massive government subsidies. Universities, which enjoy tax-exempt status and direct subsidies through government research grants. Health care, which receives a huge tax break (employer-sponsored health View Details

Keywords: Gary P. Pisano; Agriculture; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services; Funds, Trusts, and Other Financial Vehicles; Finance; Health, Social Assistance; Manufacturing

11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

connect with others." But Looser sees practical applications as well. At Harvard, she is conducting research to determine whether we're more likely to retain and remember information—data and objects—if the information is paired with a picture of a human face. Such... View Details

Keywords: by Carmen Nobel

01 Jun 2012
News

Good as Our Word

is one of those corners of finance that is very useful to understand, whether or not you work in finance,” he says. In 2008 and 2009, when the field of ratings seemed ripe for upheaval, Becker learned of several planned rating agency... View Details

Keywords: Maggie Starvish; Bond rating; Securities, Commodities, and Other Financial Investments; Finance

01 Sep 2016
News

How I Got to Google

Prem Ramaswami (MBA 2013) (courtesy Prem Ramaswami) Prem Ramaswami (MBA 2013) (courtesy Prem Ramaswami) Shireen Soheili (MBA 2016) (courtesy Shireen Soheili) Shireen Soheili (MBA 2016) (courtesy Shireen Soheili) During her job hunt for a product manager position,... View Details

Keywords: Julia Hanna

01 Dec 2015
News

How Do I Get Your Job?

postcollege when I was working at Lotus Development, creating interactive marketing demos for various products. I really liked the experience of getting my hands dirty working with designers and producers. And I got lucky, because I met a... View Details

01 Apr 2002
News

Professorship Brings Brierley's HBS Connection Full Circle

Harold M. Brierley (MBA '68), chairman and CEO of Brierley & Partners, describes himself as "an accidental entrepreneur," having entered HBS as a chemical engineer planning to pursue a management career in the oil industry. "HBS... View Details

Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services

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Managing International Trade and Investment - Course Catalog

as they participate in and shape cross-border trade and investment. Career Focus This course should interest any student who plans to work for a firm with transnational interests or investments or students with significant interests in... View Details

01 Jun 2005
News

Better than Cash

skills. That’s where the CAP program comes in, says Horwitz. HBS alumni in Boston are currently working with the Asian Task Force Against Domestic Violence to develop a long-term plan and a marketing... View Details

Keywords: Margie Kelley; CAP; HBS; nonprofits; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

05 Aug 2002
Research & Ideas

Are Consumers the Cure for Broken Health Insurance?

If companies are willing to embrace a new model of health coverage—one that places control over costs and care directly in the hands of employees—the competitive forces that spur productivity and innovation in consumer markets can be... View Details

Keywords: by Regina E. Herzlinger

01 Dec 1997
News

Stacey Lawson (MBA '96)

illustrations of standard parts, such as valves, pumps, and gears. Today Lawson is the vice president of marketing at InPart, a company she cofounded upon graduating from HBS. InPart, now fifty employees strong, is creating a library of... View Details

01 Jun 1998
News

José Royo

high-tech skills to college graduates. "It's an ideal job, because it will allow me to work closely with software developers, have a hand in marketing and sales, and play a role in the education of new employees," he explains. But don't... View Details

Keywords: Eileen McCluskey; photograph by Webb Chappell

01 Dec 2006
News

Rolling Thunder

1901 — two years before Harley-Davidson — Indian held nearly half of U.S. market share for the next fifty years before falling on hard times and filing for bankruptcy. The brand retains a cultlike following of enthusiasts even after a... View Details

Keywords: revival; Indian; classic motorcycles; Transportation Equipment Manufacturing; Manufacturing

01 Mar 2014
News

Innovation: Crowdfunding College Costs

Savingforcollege.com, which Cordero describes as "the Consumer Reports of 529 plans.") The plan is to capitalize on market share down the road: "There is a lot of value in processing millions of dollars of... View Details

Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance

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Courses by Faculty Unit - Course Catalog

and Entrepreneurial Management) Geoffrey Jones Fall 2025 Q1Q2 3.0 Global Climate Change (also listed under Strategy) Gunnar Trumbull Fall 2025 Q1Q2 3.0 Globalization and Emerging Markets Reshmaan Hussam Spring 2026 Q3Q4 3.0 IFC: Italy;... View Details

Web

What Google, Lego, and Other Brands Know About the Promise and Peril of AI | Working Knowledge

would affect attitudes toward their brands—often ended up with failed AI initiatives. “Companies often jump on the AI bandwagon pretty quickly,” says De Freitas, an assistant professor in the Marketing Unit. “One of the reasons is,... View Details

01 Mar 2019
News

Action Plan: Fruit of the Vine

built, even as she and her brothers look ahead. With ambitious plans for the future—including a combined public tasting room and retail outlet set to open in 2020—the next generation is finding ways to put their own stamp on the... View Details

Keywords: Ryan Jones

01 Apr 1997
News

Manager's Notebook

customer information. But now, conveniences such as Web browsers and "smart cards" (which today are used to store electronic money in several European markets and, in the future, could record an individual's daily transaction information)... View Details

Keywords: Judith Ross

Publications