Filter Results:
(3,065)
Show Results For
- All HBS Web
(3,065)
- People (7)
- News (905)
- Research (1,676)
- Events (10)
- Multimedia (16)
- Faculty Publications (852)
Show Results For
- All HBS Web
(3,065)
- People (7)
- News (905)
- Research (1,676)
- Events (10)
- Multimedia (16)
- Faculty Publications (852)
- 04 Feb 2016
- News
From Super Bowl to STEM Bowl
families. Led by Santa Clara University professor Juan Montermoso (DBA 1977), a member of the Community Partners team, SCU business students developed plans to engage area technology firms as partners or sponsors as well as create a View Details
- 01 Jun 2005
- News
Better than Cash
greater impact. The alumni came courtesy of the Community Action Partners (CAP) program organized by the HBS Association of Boston. Through CAP, alumni work in teams of four to six over several months to provide Boston-area nonprofits... View Details
- 23 Mar 2020
- News
Signal Boost
three, I’m tired of going around the minivan.” A loss in market share to Ford and GM eventually pushed Chrysler to the left-side sliding door—and market share increased immediately. “This is what happens... View Details
- 21 Sep 2016
- News
Leadership in Motion
For self-described compulsive worker Jane Veron (MBA 1991), the decision to step away from her marketing role at American Express some 18 years ago reflected the desire to put down roots with her husband and young daughters in Scarsdale,... View Details
- June 2015 (Revised October 2016)
- Case
Denver Museum of Nature & Science
By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
Avery, Jill, and Jim Rosenberg. "Denver Museum of Nature & Science." Harvard Business School Case 315-081, June 2015. (Revised October 2016.)
- January 1995
- Teaching Note
Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN
Teaching Note for (9-594-051) and (9-593-104). View Details
- 15 Nov 2024
- News
Driving Change
Speaking to nearly 700 alumni at the Women’s Leadership Summit last week, HBS Professor Robin Ely addressed both current and emerging challenges facing women in leadership roles, while emphasizing the critical importance of continued progress. “Today, we face a fresh... View Details
- January 2014 (Revised August 2020)
- Case
Building a Social Media Culture at Dell
By: Rohit Deshpandé and Michael Norris
As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. View Details
Keywords: Information Technology; Marketing Strategy; Social Media; Technology Industry; United States
Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Case 514-096, January 2014. (Revised August 2020.)
- Student-Profile
Mengjie "Magie" Cheng
Magie also found faculty using these cutting-edge techniques in the marketing unit at HBS. Since arriving at HBS, Magie has been immersed in the intellectual community here. “I think it’s a very supportive... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
people into a more communal relationship, they have a higher willingness to pay” According to Shelle M. Santana, an assistant professor in the Marketing unit at Harvard Business School, I may have been... View Details
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
grassroots community organizations; the increasing tendency of businesses, large and small, to identify the inner city as an untapped market; a drop in urban crime rates; and the "unshackling" of inner cities from the entrenched and... View Details
- 2010
- Working Paper
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Harvard Business School Working Paper, No. 11-048, November 2010. (Revised January 2011, January 2012.)
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
to do with those who are in charge of marketing communications. As a result, the various channels of communication are out of alignment, and the negative impact on a brand can be considerable. If a product... View Details
Keywords: by James E. Aisner
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- 16 Jan 2014
- News
Learning from Helping Others
things happen to people and they are forced to live off of food stamps or go to soup kitchens and food pantries to get their meals," she says. The New Jersey native recalled that her own earliest altruistic efforts—performing Gilbert and Sullivan musicals at nursing... View Details
- 11 Sep 2018
- News
Bringing Government Up to Code
the foundations of our social safety net—making it easier, for example, for people to apply for food assistance or for probation officers to communicate with their parolees. On today's episode of Skydeck, Ingersoll talks with contributor... View Details
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
measured the percentage of customers who were unprofitable. 2. Customer acquisition. Acquiring new customers is the most laborious and expensive part of CM. Once the market has been segmented, analyzed, and targeted, the company View Details
Keywords: by Robert S. Kaplan & David P. Norton
- Career Coach
Jan Pianca
MBA Admissions. Before joining HBS, Jan worked as a Marketing and Communication Manager for Austrian Airlines in Milan. As a career coach to alumni and students, Jan welcomes the opportunity to assist... View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
- 29 Oct 2020
- Research & Ideas
The COVID Gender Gap: Why Fewer Women Are Dying
health officials to consider targeting men when communicating recommendations around COVID-19 to attempt to increase compliance with safety regulations—for their own good and the good of society, Pons says. "You can imagine that some men... View Details
- 2001
- Other Unpublished Work
Clusters of Innovation Initiative: San Diego
The study contains a conceptual framework for assessing the competitiveness of regional economies, an analysis of the San Diego region overall, as well as detailed assessments of two representative clusters—biotechnology/pharmaceuticals and communications. The report... View Details
Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Communications Industry; Communications Industry; Communications Industry; San Diego
Porter, Michael E. "Clusters of Innovation Initiative: San Diego." Council on Competitiveness, Washington, DC, May 2001. (Report.)