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  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

their products and downplay risks, fearing that any negative sentiment might hurt demand. But research led by Ryan W. Buell, a professor in the HBS Technology and Operations Management Unit, and doctoral student MoonSoo Choi found that... View Details
Keywords: by Danielle Kost
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

interconnections to form within existing systems—and there seems to be a rising frequency of such events. Since we inhabit an increasingly tightly interconnected global collection of such systems, finding ways to reduce and to manage... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2014
  • First Look

First Look: June 24

http://ukcatalogue.oup.com/product/9780198704072.do August 2013 Journal of Service Management Notes from the Search for Deep Indicators in Services By: Heskett, James L. Abstract—Much of the research in the service sector over the last... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2009
  • First Look

First Look: September 9

failures are likely to spur problem solving. We hypothesize that problem solving activities are especially likely to follow reported operational failures that provoke financial and legal liability risks. We also hypothesize that View Details
Keywords: Martha Lagace
  • 22 Oct 2013
  • First Look

First Look: October 22

http://hbr.org/search/914405-PDF-ENG Harvard Business School Case 513-067 Rodan + Fields Dermatologists The case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin View Details
Keywords: Sean Silverthorne
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

managers to think about what they want to get out of this. And how do I measure the success of it? Do I want brand awareness? Do I want to drive sales? Do I want to drive conversation on social media? Those are all worthy goals, but... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • October 2012 (Revised October 2013)
  • Case

Rock Health

By: Robert F. Higgins and Ian McKown Cornell
Rock Health was a San Francisco–based nonprofit organization offering accelerator services to spur innovation at the intersection of healthcare and technology. The company was the creation of Halle Tecco (HBS '11) and her HBS classmate Nate Gross (HBS '11), who met... View Details
Keywords: Innovation; Incubation; Healthcare Technology; Startups; Entrepreneurship; Innovation and Management; Health Care and Treatment; Business Startups; Health Industry; San Francisco; California; United States
Related
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

large corporations, such as Apple and Google, are careful to retain their underdog roots in their brand biographies." A forthcoming article coauthored by Keinan for the Journal of Consumer Research, "The Underdog Effect: The... View Details
Keywords: by Martha Lagace
  • 10 May 2020
  • Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

and around the world, can accomplish. Sally Sorte Bernstein | Class of 2021 Little(s): Olivia (4 months) Pre-HBS Industry: Education, Tech, Management Consulting Proudest Accomplishment: Giving birth to Olivia (standing up) on Christmas... View Details
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

All of the most valuable firms in the world today are platforms, starting with Apple, Microsoft, Google and Amazon. But platforms do not evolve in predictable ways, and there is a lot that managers and entrepreneurs can learn about past,... View Details
Keywords: by Martha Lagace
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

reason to reject the moral approach and to adopt the institutional approach instead. The commentary highlights key questions that need to be addressed if human rights are to play a central role in framing the responsibilities of business and helping View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

Spring 2018 MIT Sloan Management Review The Store Is Dead—Long Live the Store By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—In this article, we pursue two interconnected themes: the expansion of online-first retailers... View Details
Keywords: Sean Silverthorne
  • Research Summary

Overview

By: Matthew C. Weinzierl

My academic research centers on uncovering and closing gaps between the theory and reality of tax policy. My main contribution has been to identify and address a mismatch between the goals for taxation typically assumed in theory and the goals the public and... View Details

  • 05 Mar 2013
  • First Look

First Look: March 5

  PublicationsHow to Identify the Best Customers for Your Business Authors:Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III Publication:MIT Sloan Management Review Abstract How can businesses achieve profitable growth so... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2018
  • What Do You Think?

Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?

David Wittenberg wrote that a board that would automatically disqualify such fired managers might be playing it too safe. “When a board of directors identifies a candidate with the right skills, personality and track record, it should be... View Details
Keywords: by James Heskett
  • 15 Mar 2011
  • First Look

First Look: March 15

Management Nava Ashraf and Natalie KindredHarvard Business School Case 910-030 This case examines the various considerations relevant to selecting and compensating workers in a context where their work involves a pro-social component.... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2012
  • First Look

First Look: June 19

Hongyi Li Publication:European Business Review (May-June 2012) Abstract An abstract is unavailable at this time. Read the article: http://www.europeanbusinessreview.com/?p=6417 The Flattening Firm—Not As Advertised Author:Julie Wulf Publication:California View Details
Keywords: Sean Silverthorne
  • 23 Jun 2008
  • Research & Ideas

Innovative Ways to Encourage Personal Savings

and I try to keep our connections in the communities we serve by talking with people. We come away from these encounters with a sense of optimism. Low- and moderate-income individuals, by and large, want to take care of their families.... View Details
Keywords: by Martha Lagace; Financial Services
  • 28 Apr 2015
  • First Look

First Look: April 28

principles, and skills of three of the most successful and influential figures in business-Bill Gates, Andy Grove, and Steve Jobs-offering lessons for all managers and entrepreneurs on leadership, strategy, and execution. In less than a... View Details
Keywords: Sean Silverthorne
  • 16 Jul 2013
  • First Look

First Look: July 16

some promising young managers to lead them; locate them safely away from the established businesses-is a recipe for failure, according to the authors. Meanwhile, CEOs spend too much time on managing today's... View Details
Keywords: Anna Secino