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      • August 1985 (Revised January 1992)
      • Case

      Anderson Street

      By: William J. Poorvu
      A recent college graduate decides to buy a small multiple-unit building in Boston as a residence and an investment. He learns about finding and valuing properties, property management, construction, and mortgages. After some difficulty he finds a building in an area... View Details
      Keywords: Buildings and Facilities; Property; Mortgages; Valuation; Construction; Real Estate Industry; Boston
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      Poorvu, William J. "Anderson Street." Harvard Business School Case 386-036, August 1985. (Revised January 1992.)
      • April 1985
      • Case

      SEEQ Technology--1984

      By: Kim B. Clark
      Examines a decision about product and process technology facing a small, three-year old semiconductor company. The company must decide between pursuing a well-defined technology (N-MOS) with significant short-term advantages or an advanced technology (CMOS) that has... View Details
      Keywords: Cost vs Benefits; Decision Choices and Conditions; Semiconductor Industry
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      Clark, Kim B. "SEEQ Technology--1984." Harvard Business School Case 685-081, April 1985.
      • December 1984
      • Case

      Expense Tracking System at Tiger Creek

      By: Shoshana Zuboff
      Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost... View Details
      Keywords: Management Teams; Success; Cost Management; Technology; Pulp and Paper Industry
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      Zuboff, Shoshana. "Expense Tracking System at Tiger Creek." Harvard Business School Case 485-057, December 1984.
      • 1982
      • Chapter

      Industrial Organization and the Evolution of Concepts for Strategic Planning: The New Learning

      By: M. E. Porter
      Keywords: Strategic Planning; Organizational Change and Adaptation
      Citation
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      Porter, M. E. "Industrial Organization and the Evolution of Concepts for Strategic Planning: The New Learning." In Corporate Strategy: The Integration of Corporation Planning Models and Economics, edited by T. H. Taylor. Amsterdam: North-Holland Publishing Company, 1982.
      • spring 1978
      • Article

      Foreign Investment from the Third World: The Experience of Chinese Firms from Hong Kong

      By: L. T. Wells Jr.
      Keywords: Foreign Direct Investment; Global Range; Learning; Hong Kong
      Citation
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      Wells, L. T., Jr. "Foreign Investment from the Third World: The Experience of Chinese Firms from Hong Kong." Columbia Journal of World Business (spring 1978): 39–49. (Also reprinted in Henry Wai-Chung Yeung (ed.), The Globalization of Business Firms from Emerging Markets. Cheltenham, U.K.: Edward Elgar, 2000.)
      • 1975
      • Working Paper

      Information, Efficiency and Equilibrium

      By: Jerry R. Green
      When economic agents receive information over time concerning future events it is likely that prices for commodities whose value is influenced by these events will fluctuate in response to changes in the state of knowledge. If such events occur periodically,... View Details
      Keywords: Economics; Supply and Industry; Price
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      Green, Jerry R. "Information, Efficiency and Equilibrium." Harvard Institute of Economic Research Discussion Paper, No. 284, December 1975.
      • May 1975 (Revised October 1985)
      • Case

      Marks and Spencer Ltd.

      By: Joseph L. Bower
      This business policy and retailing strategy case focuses on the unique corporate strategy and philosophy of a leading English retailer. Emphasizes expansion plans. View Details
      Keywords: Learning; Policy; Management; Corporate Strategy; Expansion; Retail Industry
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      Bower, Joseph L. "Marks and Spencer Ltd." Harvard Business School Case 375-358, May 1975. (Revised October 1985.)
      • Research Summary

      Adoption of Machine Learning Models in Real World Decision Making

      By: Himabindu Lakkaraju
      The goal of this research is to assess the impact of deploying machine learning models in real world decision making in domains such as health care. View Details
      • Teaching Interest

      Advanced Management Program: Transforming Proven Leaders into Global Executives

      By: Guhan Subramanian
      As the world economy continues to evolve, so do the requirements for global leadership. The Advanced Management Program (AMP) is a powerful, transformational, and personalized learning experience that explores the best management practices... View Details
      • Forthcoming
      • Article

      Advancing Personalization: How to Experiment, Learn & Optimize

      By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
      Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
      Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation
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      Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Advancing Personalization: How to Experiment, Learn & Optimize." International Journal of Research in Marketing (forthcoming).
      • Article

      AI Companions Reduce Loneliness

      By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
      Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
      Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
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      De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp, and Stefano Puntoni. "AI Companions Reduce Loneliness." Journal of Consumer Research (in press). (Pre-published online June 25, 2025.)
      • Forthcoming
      • Article

      An AI Method to Score Celebrity Visual Potential from Human Faces

      By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
      It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
      Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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      Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
      • Forthcoming
      • Article

      Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub

      By: Annamaria Conti, Christian Peukert and Maria P. Roche
      We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on the open source software development platform... View Details
      Keywords: Startups; Knowledge; Open Source Communities; GitHub; Machine Learning; Innovation; Business Startups; Venture Capital; Information Technology; Strategy
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      Conti, Annamaria, Christian Peukert, and Maria P. Roche. "Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub." Organization Science (forthcoming). (Pre-published online March 7, 2025.)
      • Teaching Interest

      Business Opportunties in Climate Adaptation

      By: John D. Macomber

      This is a Short Intensive Program or SIP at Harvard Business School.  It’s an optional student offering prior to the formal start of the Spring semester the following week.  SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details

      Keywords: Resilience; Climate Risk; Climate Impact; Fire Protection; Insurance Risk Exposure; Hedge Fund; Public Health; Public Health Measures; Climate Change; Adaptation; Infrastructure; Real Estate Industry; Transportation Industry; Insurance Industry; United States; Africa; Latin America
      • Forthcoming
      • Article

      Comparing the Value of Perceived Human Versus AI-Generated Empathy

      By: Matan Rubin, Joanna Z. Li, Federico Zimmerman, Desmond C. Ong, Amit Goldenberg and Anat Perry
      Artificial intelligence (AI) and specifically large language models demonstrate remarkable social–emotional abilities, which may improve human–AI interactions and AI’s emotional support capabilities. However, it remains unclear whether empathy, encompassing... View Details
      Keywords: AI and Machine Learning; Emotions; Perception; Interpersonal Communication
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      Rubin, Matan, Joanna Z. Li, Federico Zimmerman, Desmond C. Ong, Amit Goldenberg, and Anat Perry. "Comparing the Value of Perceived Human Versus AI-Generated Empathy." Nature Human Behaviour (forthcoming). (Pre-published online June 30, 2025.)
      • Research Summary

      Corporate Governance

      By: Charles C.Y. Wang

      The characteristics and structure of boards of directors have important implications for firm performance. Professor Wang has found that firms with well-connected boards whose members have strong network connections provide economic benefits that are not immediately... View Details

      • Teaching Interest

      Creating Value in Business and Government

      By: W. Carl Kester

      This full-credit course is open only to students in the HBS-HKS Joint Degree Program, and is a required course for all joint degree students in the fall semester of their third year. Its purpose is to integrate on the one hand, the perspectives and analytic tools... View Details

      • Teaching Interest

      Crossover into Business (for Professional Athletes)

      By: Anita Elberse
      Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible... View Details
      • Teaching Interest

      Decision Making Under Uncertainty

      By: David E. Bell

      Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details

      • Teaching Interest

      DESIGN THEORY AND PRACTICE ES285

      By: Roberto Verganti

      Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

      Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
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