Publications

December 2010
Background Note

Risk and Reward in Venture Capital

By: William A. Sahlman

This note describes the payoff structure of investment in individual venture capital–backed companies and in venture capital portfolios. Venture Capital investments are characterized by high failure rate (0ver 50%) and a small number of given successes (greater than... View Details

Keywords: Capital Markets; Venture Capital; Investment Return; Investment Portfolio; Analytics and Data Science; Failure; Performance; Information Technology

28 May 2014
Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

that body of knowledge was derived primarily from companies in the United States, Europe, and Japan. But as emerging markets in Africa, Asia, the Middle East, and Latin America continue to grow, so does an interest in how they came to be... View Details

Keywords: by Julia Hanna

August 2021
Case

Mylestone: Can Multiple Pivots Preserve the Life of a Death Tech Startup?

By: Shikhar Ghosh and Marilyn Morgan Westner

Dave Balter and Jim Myers co-founded Mylestone, a death tech startup that applied technology to transform how grieving people memorialize the dead. The startup addressed a cultural problem and promised to solve a pressing need in the antiquated, multi-billion dollar... View Details

Keywords: Pivot; Startup; Business Model; Cryptocurrency; Ethical Decision Making; Emotions; Growth and Development Strategy; Ethics; Market Entry and Exit; Customer Relationship Management; Loss; Change Management; Relationships

Forthcoming
Article

Consumer Choice and Corporate Bankruptcy

By: Samuel Antill and Megan Hunter

We estimate the indirect costs of corporate bankruptcy associated with lost customers. In incentivized experiments, randomly informing consumers about a firm’s Chapter 11 reorganization lowers their willingness to pay for the firm’s products by 17%-28%. Consumers worry... View Details

Keywords: Consumer Choice; Bankruptcy; Financial Distress; Structural Estimation; Experimental Economics; Hertz; Insolvency and Bankruptcy; Perception; Consumer Behavior

Web

Courses - Entrepreneurship

Avoiding Startup Failure Lindsay Hyde Spring 2024 Q3Q4 3.0 Building Web 3 Businesses Scott Duke Kominers Shai Bernstein Spring 2024 Q3 1.5 Business Marketing and Sales (also listed under Marketing) TBD Spring 2024 Q4 1.5 Data for Impact... View Details

June 2001
Case

GetConnected

By: Jay O. Light and Daniel J. Green

An embryonic Internet-based telecom marketing firm considers its first (seed) round of funding. They are choosing between a fixed price round and a discounted convertible round. View Details

Keywords: Internet and the Web; Financing and Loans; Business Startups; Telecommunications Industry

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January 2022
Background Note

The Florange Law: Encouraging Long-Termism in Equity Markets?

By: Charles C.Y. Wang and Tonia Labruyere

This note provides background information on a French law (“the Florange law”) passed in 2014 that the French government said would encourage long-term shareholdings. The note describes the law, what led to it, the reactions it evoked, and similar initiatives in other... View Details

Keywords: Equity; Financial Markets; Investment Activism; Institutional Investing; Corporate Governance; Policy; Rights; Laws and Statutes; Business and Government Relations; Accounting Industry; France

October 2011
Case

Patricia Gottesman at Crimson Hexagon

By: Lena G. Goldberg and Mary Beth Findlay

After successful capital raises and significant progress in gaining market acceptance of its tools for analyzing public opinion, Crimson Hexagon's CEO prepares to address the company's investors on the question of exit strategy. View Details

Keywords: Corporate Strategy; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Policy; Information Industry; Information Industry

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February 1998 (Revised February 1999)
Case

FreeMarkets OnLine

By: V. Kasturi Rangan

Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details

Keywords: Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry

May 2008 (Revised August 2010)
Case

ScriptLogic®: Point, Click, Done!™

ScriptLogic is a software company that has built a product portfolio that fits under a 'Point, Click, Done!' umbrella; its products are easy to download, easy to install, and easy to use. The company's online marketing program and inside sales force have been very... View Details

Keywords: Investment Return; Growth and Development Strategy; Product Marketing; Product Development; Salesforce Management; Software; Information Technology Industry

January 2001 (Revised June 2001)
Case

COFIDIS

An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details

Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

information may be low and declining (Menz et al., 2021). Accordingly, in the digital age, firms and organizations of all kinds face an extremely strong incentive to increase their market shares, especially... View Details

Keywords: by Dina Gerdeman; Information Technology; Information Technology

Web

Class Profile - Doctoral

Education 89 Undergraduate Institutions GMAT & GRE All applicants are required to take either the Graduate Management Admissions Test (GMAT) or the General Test of the Graduate Record Examination (GRE). Additional information regarding... View Details

16 Nov 2010
First Look

First Look: November 16, 2010

advertisers? Describes the online video market as of 2010 as well as YouTube's offerings to users, content owners, and advertisers. Provides information on the site's revenues and costs. Also contains... View Details

Keywords: Sean Silverthorne

June 2020
Case

Extended Reality Extends into Enterprise?

By: David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang

While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a... View Details

Keywords: Virtual Reality; Augmented Reality; Enterprise Computing; Organizations; Information Technology; Markets; Opportunities; Strategy

March 2022 (Revised July 2022)
Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

2021
Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details