Publications

Profile

LaToya Marc

wanted a stable job that could provide that," she says. LaToya excelled at math, and both her father (who served in the Air Force) and her high-school guidance counselor encouraged her to go into engineering. At the Georgia Institute of Technology, LaToya majored... View Details

Keywords: Financial Services; Nonprofit/Government/Education

18 Nov 2020
News

Networking Goes Truly Global; Confronting Institutional Racism with Case Method Webinar

with the event. We will definitely be hosting more networking events in this format, as it looks like we’ll be virtual into 2021.” The HBS Club of South Florida welcomed 10 alumni to a virtual discussion about the Future of Work, sharing their insights from their... View Details

Keywords: Margie Kelley

September 2007 (Revised April 2008)
Teaching Note

Verizon: The Introduction of DSL (TN)

By: Frances X. Frei and Amy C. Edmondson

Teaching Note for (2-602-070). View Details

Keywords: Technology; Communications Industry

June 2000 (Revised March 2002)
Teaching Note

Iridium LLC TN

By: Benjamin C. Esty

Teaching Note for (9-200-039). View Details

Keywords: Financing and Loans; Risk and Uncertainty; Information Technology; Insolvency and Bankruptcy; Financial Strategy; Performance; Valuation; Forecasting and Prediction; Demand and Consumers; Communications Industry

April 1999
Case

Steve Perlman and WebTV (A)

By: James K. Sebenius and Ron Fortgang

The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details

Keywords: Business Startups; Entrepreneurship; Agreements and Arrangements; Negotiation Tactics; Alliances; Internet; Communications Industry

October 2019 (Revised January 2020)
Technical Note

5G Wireless Technology, 2019

By: David B. Yoffie, Roneal Desai and Lili Ouyang

This Note explores the technology and economics of emerging 5G networks. View Details

Keywords: Technology Change; Information Technology; Strategy; Technological Innovation; Communications Industry

July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry

December 1998 (Revised July 2000)
Case

Implementing Strategies for Mobile Telephony: The Cases of BellSouth and U S WEST

By: Clayton M. Christensen

Recounts how BellSouth and US WEST developed and implemented their strategies for becoming major players in the mobile telephony business. Shows how initial success at BellSouth attracted more resources and aggressive investment, while initial failures at US WEST... View Details

Keywords: Investment; Growth and Development Strategy; Resource Allocation; Outcome or Result; Opportunities; Expansion; Mobile Technology; Communications Industry

February 1994 (Revised July 2007)
Case

Richard Jenkins

By: John J. Gabarro and Andrew P. Burtis

Written from the point of view of Richard Jenkins, the president of CelluComm. Presents his reflections on the series of events leading to the firing of one of CelluComm's general managers, Erik Peterson. A rewritten version of an earlier case. View Details

Keywords: Resignation and Termination; Management Teams; Rank and Position; Communications Industry