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- All HBS Web
(2,958)
- People (1)
- News (659)
- Research (1,850)
- Events (9)
- Multimedia (6)
- Faculty Publications (1,232)
- 24 Apr 2014
- News
Using storytelling to transform the retail experience
stories about the exceptional artisans who craft the jewelry, accessories, items for babies and children, paper goods, and home decor. “The world isn’t about just selling stuff anymore, it’s about knowing your customer really well and... View Details
- 01 Apr 2000
- News
Marketing Muscle
Edwards's role in making Yahoo! one of the most recognized names in the Internet economy taught the industry a lesson in the importance of brand-name recognition. Shunned no longer, marketers are "the new... View Details
- 03 Feb 2003
- Research & Ideas
Web Services
coding over a new solution." Using a common code base to build applications that automate repetitive tasks is key to serving the needs of various business partners. The Customer's View Representing the customer perspective, GM's CTO Tony Scott outlined transitions... View Details
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative
By: Dorothy A. Leonard and Carin-Isabel Knoop
In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details
Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Consulting Industry
Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative. Harvard Business School Case 697-084, April 1997. (Revised May 1997.)
- 01 Dec 2000
- News
Books
The Strategy-Focused Organization by Robert S. Kaplan and David P. Norton (Harvard Business School Press) Following the success of their 1996 bestseller, The Balanced Scorecard, Robert Kaplan and David Norton have published a new book... View Details
- 01 Dec 2004
- News
Exotic Travel
their travels, providing “how-to” tips for families with similar interests. After Jennifer succumbed to ALS (Lou Gehrig’s disease) in February 2003, completing the book became a labor of love for Nichols. Exotic Travel Destinations for Families was View Details
- 01 Dec 1997
- News
Gregory Slayton (MBA '90)
At the time, "we were bigger than Yahoo!," says Slayton, who parted ways with Worlds when he couldn't convince his colleagues that they needed to shift to Virtual Reality Modeling Language (VRML), now the industry standard. In 1996, he... View Details
- 17 Feb 2016
- Research & Ideas
Man vs. Machine: Which Makes Better Hires?
who has studied how companies make organizational decisions in industries such as health care and education. “They are figuring out how to use the information of managers and combine it with this new technology.” Testing the testers To... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
of Internet advertising on the industry as a whole. According to Silk and his colleagues, changes in the industry's external environment fit into three broad categories: technical, regulatory, and economic.... View Details
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
of FairMarket, which provides online auction services for a variety of merchant and community sites. Meakem is the founder and CEO of FreeMarkets, which creates business-to-business online auctions for industrial parts and suppliers.... View Details
- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
"The Internet is an explosion like nothing we've ever seen before," declared Bob Davis, CEO of Lycos, the Internet search engine company, to an overflow crowd at the fourth annual Harvard Business School... View Details
Keywords: Meg Gardner
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
that casks of whiskey and farm animals were "branded"—or seared—with some kind of mark to identify ownership, she pointed out, the word didn't take on its current commercial connotation until the 18th century and the First View Details
Keywords: by James E. Aisner
- 01 Apr 1996
- News
New Releases
analysis by HBS professors David Bell and Arthur Schleifer have been released. The volumes - Decision Making Under Certainty; Decision Making Under Uncertainty; Data Analysis, Regression, and Forecasting; and Risk Management - are part of the Managerial Decision... View Details
- 15 Oct 2024
- Research & Ideas
We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?
strategies—external aids like Internet blockers, nicotine patches, and swear jars. At the same time, studies show that few people use these supportive strategies. Why? “We know these kinds of strategies are helpful, and we know they tend... View Details
Keywords: by Michael Blanding
- 28 May 2019
- News
Broken Link
told that the school’s internet wasn’t fast enough to support streaming video: Its Wi-Fi network was eight years old, and with only a single cable modem for 500 people, it didn’t reach every classroom. Trying to connect, as one teacher... View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
distributing mutual fund product over the Net." Vanguard's John Brennan believes that "the Internet is going to have a tremendous effect on the mutual fund industry and its investors. It will make everything... View Details
Keywords: Garry Emmons
- 26 Feb 2014
- News
The First Five Years: Morgan Hermand-Waiche (MBA 2010)
HERMAND-WAICHE What's the story behind Adore Me? "I had always wanted to start a company in the United States and after three years at McKinsey & Company, and following my graduation from HBS, I felt ready to take the plunge. Prior to launching Adore Me, I partnered... View Details
- Web
2.1.3 Classroom Recording, Photography & Social Media | MBA
attribution of verbal or written statements made in any class session of a course and/or classroom-related spaces. Capturing Classroom Activities Except as set forth in this policy, students, staff, faculty, and class visitors are not... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
how consumers, and companies, viewed the power of social media. HBS professor emeritus John Deighton and Leora Kornfeld published a case, “United Breaks Guitars”, to delve into the incident’s takeaways for future business leaders. “Until... View Details
- 01 Jun 2003
- News
Books
turn, moving ideas on new paths to market and perhaps even publishing research to enhance industry knowledge will provide new and important ways for companies to realize the value of their discoveries. —... View Details