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  • May 2024
  • Teaching Note

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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  • June 2013
  • Supplement

Montague Corporation: Unfolding the Future in Cycling (Spreadsheet Supplement)

By: Jim Sharpe
This is the Spreadsheet Supplement for Montague Corporation: Unfolding the Future in Cycling (Case #808087). Includes Exhibit 3, Exhibit 5, Exhibit 6, and Exhibit 8. View Details
Keywords: Entrepreneurs; Consumer Products; Innovation ＆ Entrepreneurship; Innovation; General Managers; Growth; Growth Management; International; Consumer Behavior; Marketing Channels; Founding; Channels Of Distribution; Bicycles; Entrepreneurship; Marketing; Leadership; Bicycle Industry; United States
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  • 03 Oct 2016
  • Book

Clayton Christensen: The Theory of Jobs To Be Done

Keywords: by Dina Gerdeman
  • August 2010 (Revised October 2010)
  • Case

Patagonia

By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt
Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details
Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry
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  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

spend years burning through venture capital while they figured out their strategy. These are the days of the lean startup. "Most startups fail not because they can't build the product they set out to build, but because they build the... View Details
Keywords: by Carmen Nobel; Technology; Computer
  • October 1994 (Revised August 2006)
  • Case

Sport Obermeyer Ltd.

By: Janice H. Hammond and Ananth Raman
The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning... View Details
Keywords: Product; Supply Chain; Demand and Consumers; Production; Planning; Globalized Markets and Industries; Forecasting and Prediction; Industry Growth; Apparel and Accessories Industry; Sports Industry; United States; Hong Kong
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    Sara McKinley Torti

    Sara Torti is a senior product and operating executive who has focused extensively on creating and scaling technology-based businesses that require a combination of detailed execution, business insight and technical acumen. She has grown products... View Details

    • March 2001 (Revised August 2003)
    • Case

    Wilkerson Company

    By: Robert S. Kaplan
    The president of Wilkerson, faced with declining profits, is struggling to understand why the company is encountering severe price competition on one product line while able to raise prices without competitive response on another product line. The controller proposes... View Details
    Keywords: Activity Based Costing and Management; Competition; Profit; Product; Consumer Products Industry
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    • 31 Mar 2011
    • Research & Ideas

    From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

    fact the product of a sharp intellect and dozens of lessons learned over the course of a long career. "He's a street-smart guy, and he has this observational power. He had in mind designing the perfect company, which included the... View Details
    Keywords: by Dennis Fisher; Consumer Products
    • 25 Jun 2024
    • Research & Ideas

    Rapport: The Hidden Advantage That Women Managers Bring to Teams

    is, men are worse at managing women, whereas women are adept at managing both women and men, research shows. That’s because ultimately, women are more effective at building rapport among mixed-gender teams than men, and doing so often leads to higher View Details
    Keywords: by Kara Baskin; Food & Beverage
    • December 2005 (Revised February 2019)
    • Case

    Brighter Smiles for the Masses--Colgate vs. P&G

    By: Felix Oberholzer-Gee, Dennis Yao and Filipa Azevedo Jorge
    In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main... View Details
    Keywords: Competitive Advantage; Competitive Strategy; Advertising; Product Launch; Patents; Price; Performance Effectiveness; Consumer Products Industry
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    • 24 Apr 2023
    • HBS Case

    What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

    today has a number of investors, including celebrities such as Gwyneth Paltrow and Rosario Dawson, and recently raised $27 million in Series A funding. Cann’s products are now available sold in 34 states in the US and two provinces in... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products

      Elie Ofek

      Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products
      • September 2005 (Revised April 2006)
      • Background Note

      Market Segmentation, Target Market Selection, and Positioning

      By: Miklos Sarvary and Anita Elberse
      Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning. View Details
      Keywords: Marketing Strategy; Product Positioning; Markets
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      • April 2012
      • Case

      Pret A Manger

      By: Frances X. Frei, Rick Goldberg and Stephanie van Sice
      Pret A Manger, a London-based chain of sandwich shops, was known for its fast, genuine service and pre-packaged sandwiches prepared on-site daily. Instructed by its board to grow at 15 percent per year, Pret considered opening "twin" shops in locations too small to... View Details
      Keywords: Customer Service Excellence; Growth Planning And Management; Employee Performance Management; Information Management; Production Planning; Employee Attitude Development And Empowerment; Employee Retention; Leadership Development And Career Planning; Service Delivery; Growth and Development Strategy; Business Model; Innovation and Invention; Employees; Performance; London
      Related
      • November 2018 (Revised January 2022)
      • Case

      JUUL and the Vaping Revolution

      By: Michael W. Toffel, John Masko and Sarah Mehta
      In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details
      Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California
      Related
      • 28 Apr 2023
      • Blog Post

      From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

      Rodolfo A. Diaz Cabello (MBA 2021) reflects on how his experiences at Harvard Business School supported his path to building new products at Spotify. In October 2022 I joined Spotify as a Senior Product... View Details
      • 28 Nov 2005
      • Research & Ideas

      Unilever: Transformation and Tradition

      possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation strategies in packaged consumer products. It opened up new View Details
      Keywords: by Geoffrey Jones; Consumer Products
      • 16 Jan 2013
      • Research & Ideas

      The Messy Link Between Slave Owners and Modern Management

      the United States, Rosenthal stumbled across an unexpected source of innovation. Rosenthal, a Harvard-Newcomen Fellow in business history at Harvard Business School, found that southern plantation owners kept complex and meticulous records, measuring the View Details
      Keywords: by Katie Johnston
      • 17 Oct 2019
      • Research & Ideas

      ‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

      your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the point of dissuading women from... View Details
      Keywords: by Dina Gerdeman; Consumer Products