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  • Web

Faculty & Research

how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run engagement. Although we find tradeoff transparency to have an insignificant effect on... View Details
  • September 2017
  • Supplement

Actera Group: Investing in Mars Cinema Group (A)

By: Victoria Ivashina and Eren Kuzucu
In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,... View Details
Keywords: Private Equity; Value Creation; Transformation; Valuation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Turkey
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  • September 2017 (Revised July 2019)
  • Case

Actera Group: Investing in Mars Cinema Group (A)

By: Victoria Ivashina and Eren Kuzucu
In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second largest player in the market, AFM,... View Details
Keywords: Private Equity; Value Creation; Transformation; Valuation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Turkey
Related

    The Value of Advice: Evidence from Mobile-Phone Based Agricultural Extension

    This paper evaluates the role of mobile phone-based advice in improving managerial practices of small-scale cotton farmers in Gujarat, India.  Demand for the service, “Avaaj Otalo,” is strong, even among farmers with very low levels of education. The service... View Details

    • 27 Aug 2013
    • First Look

    First Look: August 27

      Publications August 2013 Journal of Financial Economics The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico By: Beshears, John Abstract—I use data on oil and... View Details
    Keywords: Sean Silverthorne
    • July 2010
    • Supplement

    Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

    By: Thomas J. Steenburgh and Jill Avery
    Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
    Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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    • July 3, 2020
    • Article

    Delivery Apps Need to Start Treating Suppliers As Partners

    By: Scott Duke Kominers and Ian Macomber
    Home delivery has shifted from a luxury service aimed at young urban professionals to a core part of many businesses, which is used by almost everyone. That upheaval has strained capacity of many delivery services and changed how they relate to the suppliers that they... View Details
    Keywords: Service Delivery; Supply Chain; Performance Capacity; Performance Efficiency; Entrepreneurship
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    • August 2008
    • Supplement

    Philipp Justus at eBay Germany (C)

    By: Linda A. Hill and Emily Stecker
    This case traces the development of eBay Germany, eBay Inc., and the career of eBay Germany's first country manager, Philipp Justus. The case covers from 2000 through the fall of 2007. This case details how eBay Germany, once a small start-up, became one of eBay's most... View Details
    Keywords: Innovation and Management; Leadership; Auctions; Organizational Structure; Personal Development and Career; Internet; Germany
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    • October 2016 (Revised February 2019)
    • Case

    PTC: A Transformation to IoT

    By: Rajiv Lal and Sarah McAra
    In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space... View Details
    Keywords: Internet Of Things; IoT; Smart; Connected Products; Business Organization; Transformation; Customer Relationship Management; Innovation Strategy; Technological Innovation; Leading Change; Marketing; Product Development; Service Operations; Strategy; Competition; Technology Industry
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    • Research Summary

    Non-Financial Incentives

    My research shows how firms combine many facets of internal governance to motivate managers. A perspective that underlies much of my research is that managers are not motivated by financial rewards alone: “it’s not just about the... View Details

    • July 2003 (Revised August 2003)
    • Case

    Meloche Monnex

    Meloche Monnex is outperforming industry growth and profitability, thanks to its focus on affinity groups (mostly university alumni) and innovative telemarketing techniques. Should e-mail marketing play a greater role in the customer acquisition process, as suggested... View Details
    Keywords: Marketing Strategy; Marketing Communications; Marketing Channels
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    • Web

    Faculty & Advisors | MBA

    including representing Immunex, the maker of Enbrel, in its $16 billion sale to Amgen, IDEC in its merger with Biogen to create BiogenIdec, Boston Scientific in its $25 billion hostile acquisition of... View Details
    • November 2000 (Revised November 2005)
    • Case

    Tellme Networks, Inc.

    By: Thomas R. Eisenmann and Nicole Tempest
    Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech-recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting... View Details
    Keywords: Entrepreneurship; Digital Platforms; Business Conglomerates; Business Startups; Internet and the Web; Venture Capital; Technology Adoption; Internet and the Web; Brands and Branding; Information Technology; Telecommunications Industry; Technology Industry
    Related
    • 2003
    • Other Unpublished Work

    Initiative for a Competitive Milwaukee: A Call to Action

    By: Michael E. Porter
    The inner city of Milwaukee holds great promise, but is not advancing economically. The inner city has been hard hit by the loss of many of its largest employers as a result of relocation, acquisition and failure. According to the 2000 US Census data, thirty percent of... View Details
    Keywords: Economics; Society; Poverty; Economy; Growth and Development; Wisconsin
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    • 03 May 2016
    • News

    Henry McGee

    • June 2007 (Revised April 2009)
    • Case

    Intel 2006: Rising to the Graphics Challenge

    By: Willy C. Shih and Elie Ofek
    Examines the evolution of the PC hardware industry over the span of two and a half decades. The open architecture design of the IBM Personal Computer followed by the rapid appearance of clones drove a high level of standardization and modularity in the industry, and... View Details
    Keywords: History; Customer Value and Value Chain; Decision Choices and Conditions; Information Infrastructure; Competitive Strategy; Mergers and Acquisitions; Technology Industry
    Related
    • December 2019
    • Case

    Walmart Ecommerce (B): Omnichannel Pursuits

    By: Ramon Casadesus-Masanell and Karen Elterman
    This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to... View Details
    Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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      Henry W. McGee

      Henry McGee joined the HBS faculty in 2013 after retiring as President of HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office, the pioneering premium television company. A member of the Entrepreneurial Management Unit,... View Details

      Keywords: television; motion pictures; media; e-commerce industry; entertainment; broadcasting; distribution; health care; journalism; wholesale; arts; nonprofit industry
      • January 2025
      • Case

      Real Madrid Club de Fútbol

      By: Anita Elberse, Juan Pasquín and Íñigo Pasquín
      On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details
      Keywords: Soccer; Football; Entertainment; Media; Talent Management; Superstars; General Management; Sports; Marketing; Recruitment; Competitive Strategy; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry
      Related
      • April 2017 (Revised May 2022)
      • Case

      King Digital Entertainment

      By: Jeffrey F. Rayport, Davide Sola, Federica Gabrieli and Elena Corsi
      Riccardo Zacconi was the co-founder and CEO of King Digital Entertainment, the video game company that had quickly established itself as the world’s leading maker of casual games for mobile devices after the sensational success of its game “Candy Crush Saga.” Zacconi... View Details
      Keywords: Entrepreneurship; Information Technology; Growth and Development Strategy; Organizational Structure; Acquisition; Decision Choices and Conditions; Video Game Industry; Europe; Sweden
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