Publications

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March 2016
Article

To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers

We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details

Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications

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February 2000 (Revised August 2000)
Case

Priceline.com: Name Your Own Price

By: Robert J. Dolan

Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details

Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Travel Industry; United States

November 1998
Teaching Note

Working with your "Shadow Partner" TN

By: Richard L. Nolan

Teaching Note for (9-399-051). View Details

Keywords: Internet and the Web; Analytics and Data Science

Profile

Nikki Skovran

revenue models for Awethu, including an Internet café and graphic design services, three of which were ultimately launched by the enterprise. This summer, Nikki’s “deep-rooted sense of adventure” will take her to Sydney, Australia, where... View Details

Fast Answer

Challenges and Opportunities in the Restaurant Industry

Internet as well as for keeping up with new trends, such as social networking and mobile marketing; LSEG Workspace - equity research from investment banks. Articles and News Articles on... View Details

01 Dec 2014
News

3-Minute Briefing: Nagisa Manabe (MBA 1991)

automation in the Postal Service, but also this true attention to detail. It’s a little bit ironic, but we are doing much more marketing right now through direct mail, which is a very effective recruitment tool for engaging small businesses. That’s in addition to the... View Details

Keywords: Julia Hanna

01 Jun 1999
News

Where Main Street Meets Wall Street

another significant advance. For if the mutual fund first empowered the "little guy" by encouraging him to visit Wall Street, the Internet has captured the Street and placed it at his disposal, inside his personal computer. A Nation of... View Details

Keywords: Garry Emmons

February 2020 (Revised August 2022)
Case

Anomalie

By: Jeffrey F. Rayport and Thomas O. Jones

In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very... View Details

Keywords: Direct-to-consumer; Entrepreneurship; Internet and the Web; Growth and Development Strategy; Decision Choices and Conditions; Apparel and Accessories Industry; Technology Industry

Article

Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes

By: Meghan Busse, Ayelet Israeli and Florian Zettelmeyer

In this paper we investigate whether sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops. We show that sellers alter... View Details

Keywords: Pricing; Price Discrimination; Automobiles; Field Experiment; Information; Fairness; Price; Knowledge Use and Leverage; Internet and the Web; Gender; Service Industry; Auto Industry

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September 2006 (Revised August 2007)
Case

Warner Bros. and BitTorrent

Involves the copyright issues associated with Bram Cohen's revolutionary program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is used for... View Details

Keywords: Technological Innovation; Copyright; Lawfulness; Distribution; Internet and the Web; Motion Pictures and Video Industry

January 2006 (Revised March 2010)
Case

Peer-to-Peer File Sharing and the Market for Digital Information Goods

By: Ramon Casadesus-Masanell, Andres Hervas and Jordan Mitchell

We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details

Keywords: Price; Profit; Distribution; Competition; Internet and the Web; Information Infrastructure

01 Jun 2002
News

Blue No Longer

said. In another bold move, Gerstner and IBM opted early on for open systems — despite the company's tradition of developing its own technology — and embraced the nascent Internet. Thus, when the Internet took off, creating a vast new... View Details

01 Dec 1999
News

A Class Act

doing well. We are a leading provider (or so we like to believe) in the topsy-turvy world of Internet banking. Like any good, young Internet company, we are struggling for revenue, are losing money, and have... View Details

Keywords: Nancy O. Perry

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

General Manage-ment unit. With the growing importance of the Internet and the fact that the daily operations of most organizations now rely heavily on computer technology, IT "has moved to the top of the agenda of most CEOs," notes Nolan.... View Details

Keywords: Elaine Gottlieb

February 2019 (Revised September 2019)
Case

Amazon in Fashion

By: John R. Wells, Benjamin Weinstock and Gabriel Ellsworth

According to many analysts and industry observers, in 2018 Amazon became the largest retailer of apparel in the United States and the second largest in the world, behind Alibaba. Much of Amazon’s apparel was made by third-party retailers on its platform, but Amazon had... View Details

April 2018
Supplement

Flipkart (B): The Ongoing Battle for India's E-Commerce Market

By: Sunil Gupta, Das Narayandas and Rachna Tahilyani

In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details

Keywords: Digital Platforms; Internet and the Web; Competition; Retail Industry; India

2016
Working Paper

Big History, Global Corporations, Virtual Capitalism

By: Richard L. Nolan

Homo sapiens has mastered its environment so thoroughly that, for the first time in history, a small minority of the population is capable of creating enough food and fuels to support not only itself, but also a growing majority of the 6 billion people now living on... View Details

Keywords: Economic Systems; Internet and the Web; Innovation and Invention; United States