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  • All HBS Web  (6,299)
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  • October 2008 (Revised June 2011)
  • Case

JetBlue Airways: Managing Growth

By: Robert S. Huckman and Gary P. Pisano
Considers the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February... View Details
Keywords: Growth and Development Strategy; Growth Management; Operations; Performance Capacity; Performance Efficiency; Competitive Strategy; Air Transportation Industry
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Huckman, Robert S., and Gary P. Pisano. "JetBlue Airways: Managing Growth." Harvard Business School Case 609-046, October 2008. (Revised June 2011.)
  • August 2022 (Revised June 2024)
  • Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
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Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised June 2024.)
  • February 2017
  • Case

Eve Hall: The African American Investment Fund in Milwaukee

By: Steven Rogers and Alterrell Mills
The case highlights the role of minority chambers of commerce and the background of Eve Hall, a well-regarded multi-sector leader asked to revive Wisconsin's African-American chamber. This case study examines the lending options that a minority chamber of commerce... View Details
Keywords: Business Organization; Business Plan; Change Management; Demographics; Diversity Characteristics; Ethnicity Characteristics; Race Characteristics; Investment Fund; Cost Of Capital; Banks And Banking; Micro Finance; Interest Rates; Business Or Company Management; Management Styles; Management Succession; Mission And Purpose; Organizational Culture; Leadership Style; Leadership Change; Business And Community Relations; Nonprofit Organizations; Wealth And Poverty; Organizations; Diversity; Ethnicity; Race; Small Business; Entrepreneurship; Financing and Loans; Decision Choices and Conditions; Employment Industry; Public Administration Industry; Financial Services Industry; Service Industry; United States; Wisconsin
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Rogers, Steven, and Alterrell Mills. "Eve Hall: The African American Investment Fund in Milwaukee." Harvard Business School Case 317-076, February 2017.
  • March 2024 (Revised March 2025)
  • Background Note

Physical Climate Risk

By: Michael W. Toffel, Spencer Glendon and Alison Smart
This note describes how managers can identify and manage their company’s physical climate risks, which can increase their operations and supply chain costs and risks, and affect demand for their goods and services. Can be paired with the video “Preparing business... View Details
Keywords: Resilience; Maps; Climate Risk; Climate Impact; Modeling And Analysis; Climate Change; Risk Management; Demand and Consumers; Supply Chain; Organizational Change and Adaptation; Disruption
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Toffel, Michael W., Spencer Glendon, and Alison Smart. "Physical Climate Risk." Harvard Business School Background Note 624-059, March 2024. (Revised March 2025.) (Click here for related material.)
  • Article

Assessing the Impact of Health System Organizational Structure on Hospital Electronic Data Sharing

By: A Jay Holmgren and Eric Ford
Horizontal consolidation in the hospital industry has gained momentum in the United States despite concerns over rising costs and lower quality. Hospital systems frequently point to potential gains in interoperability and electronic exchange of patient information as... View Details
Keywords: Hospitals; Health Information Technology; Health Care; Health Care and Treatment; Data and Data Sets; Information Technology; Consolidation; Knowledge Sharing; Health Industry
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Holmgren, A Jay, and Eric Ford. "Assessing the Impact of Health System Organizational Structure on Hospital Electronic Data Sharing." Journal of the American Medical Informatics Association 25, no. 9 (September 2018): 1147–1152.
  • March 2006 (Revised March 2007)
  • Case

Village Ventures

By: Noam T. Wasserman, G. Felda Hardymon, Christopher Rogers and Ann Leamon
Matt Harris, general partner and founder of Village Ventures, a nationwide umbrella organization for VC firms in secondary cities, is about to negotiate with the general partner of one of the organization's most successful funds. Describes the costs and benefits of the... View Details
Keywords: Venture Capital; Relationships; United States
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Wasserman, Noam T., G. Felda Hardymon, Christopher Rogers, and Ann Leamon. "Village Ventures." Harvard Business School Case 806-080, March 2006. (Revised March 2007.)
  • 03 Jan 2022
  • News

‘We Have to Be Agile’: School Closures Rise Again as More Teachers and Students Test Positive for Omicron

  • 30 May 2007
  • News

Health Care Under a Research Microscope

  • Video

HBS Online Community Challenge 2020

  • October 2006 (Revised March 2008)
  • Case

2006 Hurricane Risk

By: Andre F. Perold and Erik Stafford
In May 2006, a resident of Key West, Florida had to decide whether to renew his policy to insure against hurricane damage. The policy would cost $13,000 for one year, $5,000 more than what he paid in 2005. At the same time, a wealthy California resident was... View Details
Keywords: Capital Markets; Cost; Insurance; Price; Risk Management; California; Key West
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Perold, Andre F., and Erik Stafford. "2006 Hurricane Risk." Harvard Business School Case 207-075, October 2006. (Revised March 2008.)
  • March 2020
  • Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details
Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry
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Avery, Jill, and Ayelet Israeli. "Influencer Marketing." Harvard Business School Technical Note 520-075, March 2020.
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
  • 11 Feb 2008 - 12 Feb 2008
  • Keynote Speech

Forces Affecting the Competitive Landscape in Health Care

Conference composed of 300 mid-level, senior health care executives focused on strategies to improve care, increase care margins, and grow clinical volumes in orthopedic service delivery. Presentation focused on major forces affecting care delivery: 1) quality and cost... View Details
Keywords: Competition; Health Care and Treatment; Health Industry
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Jain, Sachin H. "Forces Affecting the Competitive Landscape in Health Care." Human Motion Institute Networking & Educational Conference, Human Motion Institute, February 11–12, 2008. (Keynote Address.)
  • January 2001
  • Background Note

Application Service Providers

By: Thomas R. Eisenmann and Sanjay Pothen
Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs,... View Details
Keywords: Business Model; Web Services Industry
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Eisenmann, Thomas R., and Sanjay Pothen. "Application Service Providers." Harvard Business School Background Note 801-310, January 2001.
  • 01 Jun 2012
  • News

How a Short-Term Strategy Can Backfire

  • 04 Jan 2013
  • News

Our housing issues and Israel's

  • 16 Apr 2019
  • News

Would You Live in a Smart City Where Government Controls Privacy?

  • 25 Oct 2017
  • News

Corporate America's insistence on four-year degrees is a costly mistake

  • Research Summary

Overview

By: Charles C.Y. Wang
In the area of equity valuation, Professor Wang explores how firm fundamentals and valuation models can be used to understand expected return variation, with a focus on valuation-implied cost of capital and its use as a proxy for expected returns. In his study of... View Details
  • 2014
  • Report

Bridge the Gap: Rebuilding America's Middle Skills

By: Joseph B. Fuller, Jennifer Burrowes, Manjari Raman, Dan Restuccia and Alexis Young
The market for middle-skills jobs—those that require more education and training than a high school diploma but less than a four-year college degree—is consistently failing to clear. That failure is inflicting a grievous cost on the competitiveness of American firms... View Details
Keywords: Business or Company Management; Human Capital; Education; Competency and Skills; Macroeconomics; United States
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Fuller, Joseph B., Jennifer Burrowes, Manjari Raman, Dan Restuccia, and Alexis Young. "Bridge the Gap: Rebuilding America's Middle Skills." Report, U.S. Competitiveness Project, Harvard Business School, November 2014. (This report was authored jointly by Accenture, Burning Glass Technologies, and Harvard Business School.)
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