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  • 31 Jul 2020
  • Blog Post

Building a DTC Brand Through COVID

Farah Azmi is a rising EC student at HBS and proud member of Section B. Farah spent her undergrad at University of Utah, majoring in finance. She worked at Barclays in investment banking and after at Tommy... View Details
  • June 2025
  • Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni
The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
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  • 12 Oct 2022
  • Video

James Mickens: Why All Data Science is Political

    Motivating Effort in Contributing to Public Goods Inside Organizations: Field Experimental Evidence

    We investigate the factors driving workers’ decisions to generate public goods inside an organization through a randomized solicitation of workplace improvement proposals in a medical center with 1200 employees. We find that pecuniary incentives, such as winning... View Details
    • November 2005 (Revised August 2006)
    • Case

    John Whitehead: A Life in Leadership

    By: William W. George and Andrew N. McLean
    In 2005, John C. Whitehead, chairman of the Lower Manhattan Development Corp. (LMDC), confronts the collapse of a delicate agreement among business, government, and public interests in rebuilding on the World Trade Center site. Provides information on the leadership... View Details
    Keywords: Education; Construction; Philanthropy and Charitable Giving; Biography; Leadership; Leadership Development; Agreements and Arrangements; Nonprofit Organizations
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    • 29 Apr 2013
    • News

    The fragrance series – Part 3

    • December 2018 (Revised October 2020)
    • Case

    Shiseido: Reinvesting in Brand

    By: Jill Avery and Nobuo Sato
    Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
    Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia
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    • 2011
    • Other Unpublished Work

    Pioneers in Finance: An Interview with Michael C. Jensen - Part 1

    By: Michael C. Jensen and Ralph A. Walkling
    This interview is first of a two-part series in which Professor Ralph Walkling, the Stratakis Chair in Corporate Governance and Executive Director of the Center for Corporate Governance at Drexel University, interviews Professor Michael C. Jensen, Jesse Isidor Straus... View Details
    Keywords: Corporate Governance; Governing and Advisory Boards; Research; Financial Crisis; Compensation and Benefits; Agency Theory
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      Jacob M. Cook

      Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

        Michael A. Wheeler

        Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

        Keywords: arts; construction; e-commerce industry; energy; federal government; green technology; internet; legal services; nonprofit industry; petroleum; pharmaceuticals; publishing industry; real estate; service industry; sports; state government; utilities
        • November 2006 (Revised August 2008)
        • Supplement

        China Resources Corporation (B): China Resources Microelectronics

        By: Dennis Campbell and David Lane
        Supplements the (A) case. Late in October 2006, China Resources (Holdings) Co., Ltd. (CRC) CEO Charlie Song Lin, CFO Jiang Wel, and Information Center GM Derek Cheng were traveling from Hong Kong to Wuxi, China to attend the first ever meeting of China Resources... View Details
        Keywords: Accounting; Business Conglomerates; Profit; Governance Controls; Management Systems; Business Strategy; China
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        • Video

        New Founder Series Lessons from Entrepreneurial Failure

        • July 2012 (Revised January 2014)
        • Case

        HGRM: Bringing Back High Touch Hospitality

        By: Lynda M. Applegate and Gabriele Piccoli
        The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,... View Details
        Keywords: Entrepreneurship; Customer Relationship Management
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        • May 1997
        • Teaching Note

        Product Development Performance, Instructor's Note

        By: Marco Iansiti
        Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it.... View Details
        Keywords: Management Practices and Processes; Infrastructure; Product Development; Production; Performance Evaluation
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        • March 2023 (Revised June 2023)
        • Case

        Pratham 2.0: Sustaining Innovation

        By: Brian Trelstad, Samantha Webster and Malini Sen
        Pratham is a Mumbai-based nonprofit, which focuses on high-quality, low-cost, and replicable interventions to address gaps in India’s education system. From inception, it has pioneered innovation, from early childhood learning centers to adaptive literacy programs, to... View Details
        Keywords: Nonprofit; Talent Management; Innovation; Early Childhood Education; Social Entrepreneurship; Literacy; Leadership Development; Value Creation; Education Industry; Asia; Africa; India
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        • 30 Mar 2021
        • Video

        2021 HBS New Venture Competition Finale Show

        • 2007
        • Book

        Carbon Strategies: How Leading Companies Are Reducing Their Climate Change Footprint

        By: Andrew J. Hoffman
        Carbon Strategies describes specific steps any business can take to implement sound, practical, climate-related corporate policies. Based on Andrew J. Hoffman’s widely praised report from the Pew Center on Global Climate Change, and significantly revised in light of... View Details
        Keywords: Climate Change; Business Strategy; Corporate Social Responsibility and Impact; Policy
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        • February 2023
        • Article

        Maintaining Health Care Innovations After the Pandemic

        By: Regina E. Herzlinger, Barak D. Richman and Kevin A. Schulman
        The COVID-19 pandemic exposed the worst failings of the health care system, but it also stimulated a flurry of innovations that could lead to a much-improved delivery system. These were innovations that were born out of necessity: telemedicine access and use... View Details
        Keywords: Health Care; Health Care Industry; Health Care Outcomes; Innovation; Innovation In Healthcare Delivery; COVID; COVID-19 Pandemic; Pandemics; Telemedicine; Telehealth; Ambulatory Care; Vaccines; Innovation and Invention; Change; Health Industry
        Related
        • August 2009 (Revised June 2011)
        • Case

        Kansas City Zephyrs Baseball Club, Inc. 2006

        By: Krishna G. Palepu
        This case centers around a dispute between the owners and the players regarding the profitability of professional baseball teams in connection with the negotiations for a new collective bargaining agreement. The case describes the financial statements of the baseball... View Details
        Keywords: Accrual Accounting; Financial Statements; Profit; Labor Unions; Measurement and Metrics; Agreements and Arrangements; Performance; Sports Industry; United States
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        • February 2003 (Revised October 2004)
        • Background Note

        Antamini Simulation Model

        By: Peter Tufano
        Antamini is a simulation of the value of an investment project whose outcome is uncertain. This case describes the situation facing a natural resource firm as it contemplates bidding on a copper mine in Peru. The bidder faces uncertainties about the ore deposit size... View Details
        Keywords: Valuation; Auctions; Investment; Mining; Mining Industry; Peru
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