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  • 2025
  • Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New... View Details
Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
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  • May 1999 (Revised November 2000)
  • Case

AES Global Values

By: Lynn S. Paine
Members of the development team for the AES Corp.'s power plant project in India must decide what plant technology to specify in their application for techno-economic clearance from the government of India's Central Electric Authority. Their choice is between more... View Details
Keywords: Business Ventures; Corporate Social Responsibility and Impact; Environmental Sustainability; Energy Generation; Technology Adoption; Energy Industry; India; United States
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  • 2019
  • Working Paper

Why Does Business Invest in Education in Emerging Markets? Why Does It Matter?

By: Valeria Giacomin, G. Jones and Erica Salvaj
This working paper examines why a significant number of businesses have made non-profit investments in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database at the... View Details
Keywords: Philanthropy; CSR; Oral History; Emerging Markets; Education; Reputation; Philanthropy and Charitable Giving; Corporate Social Responsibility and Impact; Business History
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  • October 1998 (Revised November 1998)
  • Case

Newman's Own, Inc.

By: James E. Austin
Describes the creation and evolution of this food marketing corporation. All its after-tax profits are donated to charity by Paul Newman, the distinguished actor and social entrepreneur. The company has grown into a $100 million enterprise and donated cumulatively $89... View Details
Keywords: Social Entrepreneurship; Food; Organizations; Corporate Social Responsibility and Impact; Problems and Challenges; Competitive Advantage; Food and Beverage Industry
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    William A. Sahlman

    William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

    Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

    Keywords: airline; beverage; biotechnology; broadcasting; clothing; communications; computer; consumer products; e-commerce industry; education industry; electronics; energy; entertainment; fiber optics; financial services; food processing; furniture; grocery; health care; high technology; hotels ＆ motels; information; information technology industry; internet; investment banking industry; management consulting; manufacturing; marketing industry; medical supplies; motorcycles; nonprofit industry; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retailing; semiconductor; service industry; soft drink; software; telecommunications; toy; transportation; travel; venture capital industry; video games
    • March 2022 (Revised June 2022)
    • Case

    The United States National Security Apparatus, Multipolarity, and the Rise of Commercial Space

    By: Matthew C. Weinzierl and Brendan L. Rosseau
    In 2019, the U.S. national security community crossed a Rubicon by declaring that space was “a war-fighting domain” and undergoing a major reorganization, including the creation of the U.S. Space Force, the first new military branch in over 70 years. Military and... View Details
    Keywords: War; National Security; International Relations; Power and Influence
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    • November 1999
    • Supplement

    "ACT UP": Peter Staley, An Interview with Professor Willis Emmons, November 17, 1995

    By: Willis M. Emmons III
    Provides excerpts from an interview with Peter Staley of Act Up reflecting on the Wall Street protest against Burroughs Wellcome in the fall of 1989 and on the role and impact of AIDS advocacy and activism in general. View Details
    Keywords: Health Pandemics; Social Issues; Public Opinion; Pharmaceutical Industry
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    • March 1981 (Revised October 1998)
    • Case

    Corning Glass Works International (A)

    By: Christopher A. Bartlett and Michael Y. Yoshino
    Follows the impact of a change in global strategy on a diversified company's global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president... View Details
    Keywords: Disruption; Framework; Global Strategy; Organizational Structure; Perspective; Power and Influence
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    • July 2003
    • Case

    CARE USA

    By: John A. Quelch
    CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits. View Details
    Keywords: Nonprofit Organizations; Marketing Communications; Brands and Branding; United States
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    • Research Summary

    The Exercise and Development of Leadership

    My research in this stream contributes to three recent trends in leadership scholarship. The first is the resurgence of a perspective less preoccupied with leaders' impact on organizational performance and more with their function as sources and symbols of the... View Details

    • 24 Feb 2015
    • First Look

    First Look: February 24

    definition of profit by changing accounting rules. On one level, this corporate behavior embodies the capitalist spirit articulated by Milton Friedman: "The social responsibility of business is to increase its profits." But the... View Details
    Keywords: Sean Silverthorne
    • 24 May 2021
    • Blog Post

    Rebekah Emanuel: Host of Season 3 of the Climate Rising Podcast

    Rebekah Emanuel (MBA 2015), Director of Social Entrepreneurship for the Harvard Innovation Labs (i-Lab) and host of the third season of the BEI’s Climate Rising podcast, reflects on the role of entrepreneurship in confronting climate... View Details
    • 29 May 2006
    • What Do You Think?

    How Important Is the “Service Sector Effect” on Productivity?

    Summing Up Do increases in social sector productivity, which seem to prevail at least in the U.S., benefit consumers at the expense of workers? Or is the scale weighted in favor of the latter who may benefit two ways, in terms of both an... View Details
    Keywords: by James Heskett; Service
    • 2017
    • Working Paper

    Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits

    By: Andrew Hillis
    Recipients of the Supplemental Nutrition Assistance Program (SNAP) run out of most benefits before halfway through a benefit deposit cycle. I study the introduction of a mobile software application, Fresh EBT, that enables beneficiaries to check their available balance... View Details
    Keywords: Mobile Technology; Welfare or Wellbeing; Technology Adoption; Behavior
    Related
    • 05 Jul 2023
    • HBS Case

    What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

    specific task at hand (e.g., an appreciation for broader market changes, competitor behaviors, or emergent industry trends). Relational. Relational leaders design a plan of action based on how others will perceive and be affected by the course of action (e.g., a focus... View Details
    Keywords: by Ben Rand
    • 13 Jan 2021
    • Blog Post

    Staying Curious with the Harvard Innovation Labs Ahead of the 2021 Virtual President’s Innovation Challenge

    What is the President’s Innovation Challenge (PIC)? The President’s Innovation Challenge (PIC) is a call to action for Harvard students and alumni pursuing ventures that push the boundaries of their fields. We have five total tracks and three student tracks in the... View Details
    • 18 Mar 2001
    • Research & Ideas

    The Essentials for Enlightened Experimentation

    New technologies such as computer simulations not only make experimentation faster and cheaper, they also enable companies to be more innovative. But achieving that requires a thorough understanding of the link between experimentation and learning. Briefly stated,... View Details
    Keywords: by Stefan Thomke
    • Forthcoming
    • Article

    Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

    By: Michelle A. Kinch and Ryan W. Buell
    Prior research in social psychology has shown that when people feel anxious, they seek advice from others. However, companies that operate in high-anxiety settings (like financial services, health care, and education) are increasingly deploying self-service... View Details
    Keywords: Anxiety; Self-service; Empirical Operations; Behavioral Operations; Communication Technology; Behavior; Customer Focus and Relationships; Trust; Satisfaction; Financial Services Industry
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    • Web

    Live from Klarman Hall - Alumni

    , Dean of the Faculty, George F. Baker Professor of Administration Dean Srikant Datar kicks off Reunion Weekend by sharing his key priorities, which will strengthen and accelerate the School’s impact in the world. Video Recording... View Details
    • 10 Jul 2023
    • In Practice

    The Harvard Business School Faculty Summer Reader 2023

    generally refers to spiritual dryness, or profound loneliness and doubt. The best social science indicates that across the globe, our communities are becoming lonelier and less fulfilled. John of the Cross teaches how to find deep meaning... View Details
    Keywords: by Dina Gerdeman