Publications

November 1996 (Revised December 1996)
Case

SAP America

By: David A. Garvin and Artemis March

SAP America has grown at an explosive rate. This case describes the company's strategy, organization, and culture, with special attention to its approach to partnering and its sales and consulting process, which have been instrumental in allowing growth to proceed. Now... View Details

Keywords: Business Growth and Maturation; Change Management; Entrepreneurship; Growth Management; Demand and Consumers; Organizational Culture; Alliances; Competitive Strategy; Corporate Strategy; United States

Find at Harvard

14 Nov 2011
Working Paper Summaries

The Impact of Corporate Sustainability on Organizational Process and Performance

Keywords: by Robert G. Eccles, Ioannis Ioannou & George Serafeim; Accounting

September 1998 (Revised August 1999)
Case

IBM's Lotus Development in 1999

By: Stephen P. Bradley and Kelley Porter

Describes Lotus' acquisition by IBM, its movement from proprietary standards to open standards, and its current market position. Microsoft is gaining ground with its Exchange Server, and Lotus has received unfavorable press. View Details

Keywords: Acquisition; Technological Innovation; Growth and Development Strategy; Growth Management; Product Marketing; Competition; Competitive Strategy; Information Technology Industry; Web Services Industry

September 1981 (Revised April 1984)
Case

Great American Knitting Mills: Gold Toe Socks

Gold Toe has an exclusive distribution policy. Its men's socks are sold only through one department store per city. Executives are trying to decide whether, and how, to widen distribution and to determine what impact broader distribution would have on the nature of the... View Details

Keywords: Competitive Strategy; Distribution Channels; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; United States

05 Aug 2010
What Do You Think?

What Is Customer Opinion Good For?

book of five years ago, Blue Ocean Strategy, to check my recollection of what the authors had to say about the role of the customer in fashioning a strategy that would enable an enterprise to escape from red, blood-strewn, competitive... View Details

Keywords: by Jim Heskett; Technology

September 2013
Teaching Note

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn and Nora N. Khan

Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former... View Details

Keywords: Development Stage Enterprises; Entrepreneurs; Experimentation; Management By Objective; Technology; Values; Leadership; Entrepreneurship; Agriculture and Agribusiness Industry; United States

September 2015
Case

Hexion/Apollo's Courtship of Huntsman Corporation (A)

By: Lena G. Goldberg and Danielle V. Holland

In July 2007, after several failed attempts to acquire Huntsman Corporation, Hexion/Apollo prevailed in a bidding war for the company and signed a definitive merger agreement. Apollo had down bid Huntsman during previous attempts to acquire the company, and Huntsman... View Details

Keywords: Fiduciary Outs; Topping Rights; Revlon Duties; Solvency Opinions; Reverse Termination Fees; Litigation Strategy; Law

Web

Initiatives & Projects - Faculty & Research

interdisciplinary perspectives. Case Method Project The Case Method Project is bringing case method teaching to high schools and colleges in U.S. History, Government, and Civics & Democracy. Creating Emerging Markets The Creating Emerging... View Details

November 2003 (Revised June 2004)
Case

Samsung and Daewoo: Two Tales of One City

By fiscal year 2000, Samsung had pulled far ahead of other "chaebols," Korean conglomerates. For example, the market value of Samsung affiliates listed on the Korea Stock Exchange exceeded the sum of the market value of listed affiliates of second, third, and fourth... View Details

Keywords: Competition; Business Conglomerates; Corporate Strategy; Emerging Markets; Crisis Management; Electronics Industry; South Korea

Program

Transforming Customer Experiences

operating models and strategic service mission with changing consumer needs, shifting market demands, and an evolving competitive landscape. Details Design effective service strategies and offerings Develop... View Details

March 2007 (Revised April 2007)
Case

Micro Insurance Agency: Helping the Poor Manage Risk

By: Michael Chu and Jean Hazell

The notable success of insurance products for low-income clients of its microfinance network leads Opportunity International to launch the first global specialized microinsurance company, the Micro Insurance Agency (MIA). Building on the experience in 10 countries... View Details

Keywords: Developing Countries and Economies; Cost Management; Microfinance; Globalization; Growth and Development Strategy; Risk Management; Infrastructure; Nonprofit Organizations; Competition; Financial Services Industry; Africa; Asia; Latin America

September 2022 (Revised January 2025)
Case

The Pokémon Company: Evolving into an Everlasting Brand

By: Tomomichi Amano and Masaki Nomura

Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Consumer Behavior; Growth and Development Strategy; Video Game Industry; Japan

December 1997 (Revised April 1998)
Case

www.springs.com

By: F. Warren McFarlan and Melissa Dailey

Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to... View Details

Keywords: Information Technology; Operations; Product Marketing; Management; Strategy; Consumer Products Industry; South Carolina

October 2004 (Revised May 2006)
Case

Transforming Singapore's Public Libraries (Abridged)

By: Lynda M. Applegate and Roger H. Hallowell

The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human-resources management, and marketing approaches unusual for government agencies. View Details

Keywords: Transformation; Organizational Change and Adaptation; Service Delivery; Marketing Strategy; Competitive Advantage; Human Resources; Information Technology; Nonprofit Organizations; Public Administration Industry; Singapore

Program

Competing in the Age of Digital Platforms

a competitive advantage Understand the core fundamentals of how to launch and maintain a platform business that outperforms digital and conventional competitors in the United States, China, and other global View Details

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (B), Video

Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2)... View Details

Keywords: Advertising; Consumer Products Industry

Research Summary

Self-environment relationship and its effect on decisions under risk and uncertainty

My research seek to better understand the main cognitive and social abilities that guide our judgments, and the ways they interact with aspects of the situation to shape humans' decisions. It is currently comprised of three related... View Details

June 2004 (Revised June 2006)
Case

Scientific-Atlanta, Inc.

By: Thomas R. Eisenmann

Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details

Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Manufacturing Industry; Media and Broadcasting Industry