Promotion - Publications - Faculty & Research

04 Dec 2014
Working Paper Summaries

The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections

Keywords: by Doug J. Chung & Lingling Zhang

04 Jan 2013
Working Paper Summaries

The Political Economy of Bilateral Foreign Aid

20 Jan 2012
Working Paper Summaries

Income Inequality and Social Preferences for Redistribution and Compensation Differentials

Keywords: by William R. Kerr

March 2024 (Revised August 2024)
Case

Darktrace: Scaling Cybersecurity and AI (A)

By: Jeffrey F. Rayport and Alexis Lefort

In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details

Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States

Citation

Educators

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2013
Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta

Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details

Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups

Citation

10 Apr 2014
Research & Ideas

John Kotter’s Plan to Accelerate Your Business

sorting work into departments, product divisions, and regions. Trouble is, managers in hierarchical organizations don't promote or reward risk and innovation—they rely on routine, and turn to the same trusted people to run key... View Details

Keywords: by Kim Girard

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

at some of the social media missteps brands have taken over the past decade–and the lessons we’ve learned from them. Prioritizing technology over substance Maybe it’s because the medium seems so ephemeral, but digital brand managers are too often intent on creating... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

01 May 2020
Blog Post

5 Reasons to Join a Club at HBS

85 active student clubs, with new clubs created every semester. As elected Senators, we have the privilege of representing our Sections in the HBS Student Association. Part of our job includes sitting on the Clubs committee. We support and View Details

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

experiences. Successful influencers are authentic, have a consistent voice and specific point of view, converse with followers directly, and promote products that work. They build relationships with brands and followers over time and tell... View Details

25 Sep 2023
Blog Post

HBS Latino Student Association Spotlight: Ana Barrera (MBA 2024)

The Latino Student Organization (LASO) proudly promotes and supports Harvard Business School’s Latino students and works alongside the Latino Alumni Association (HBSLAA). Representing a wide range of backgrounds, experiences, interests,... View Details

01 Dec 2019
News

Bridging the Gap

there was zero budget to promote awareness of the effort and encourage completion of its online survey. “Thanks to YALP, we were able to have the support and engagement of many other networks in the community.” Educational excellence and... View Details

Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government

13 Jun 2019
Blog Post

Expanding My Worldview Through FIELD Global Immersion

and funny material posted on social media, to promote health, beauty, and snack food products. Our job was to develop a new snack food designed for the Korean millennial consumer. The FIELD course began in second semester. First, we... View Details

01 Mar 2024
News

Case Study: Testing the Waters

drink mix; it’s quite another to compete with the ad spend, sales forces, and promotional programs of Gatorade and other big beverage companies in a larger but already crowded category. This entrepreneur knows her customer base, other use... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

09 Jun 2021
Research & Ideas

How Tennis, Golf, and White Anxiety Block Racial Integration

leaders grappling with improving racial equity in the workplace, important changes need to go beyond actively recruiting, hiring, and promoting more minority employees—and toward implementing workplace policies that challenge the... View Details

Keywords: by Jay Fitzgerald

08 Feb 2024
Blog Post

African American Student Union Spotlight on Joint Degrees

Lead. In this role, I partnered with government agencies, nonprofits, and corporations to promote authoritative voter information across Google’s products. At what point did you decide to pursue an MBA/MPP program, and why? During my... View Details

08 Mar 2004
Research & Ideas

Creating Value in Your Business Ecosystem

focus primarily on their internal capabilities—have realized this and pursued strategies that not only aggressively further their own interests but also promote their ecosystems' overall health. . . . The Keystone Advantage Keystone... View Details

Keywords: by Marco Iansiti & Roy Levien

04 Jan 2022
What Do You Think?

Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?

disappointing to board members who witnessed the turnaround Easterbrook had led at the company since his promotion to CEO four years earlier. The board’s investigation found that Easterbrook’s “consensual relationship” wasn’t physical but... View Details

Keywords: by James Heskett

Web

Dean Nitin Nohria | About

September 2020 Plan for Racial Equity Announced Dean Nohria’s Anti-Racism Task Force of faculty, staff, students, and alumni resolved to take action to promote racial equity on campus and in the world. June 2019 Dialogue The DIALOGUE... View Details

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

Sloan. As the case shows, Walker herself reflected on her path before an audience in 1912 at the National Negro Business League convention in Chicago: "I was promoted to the cook kitchen, and from there I View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

11 Apr 2012
Research & Ideas

The High Risks of Short-Term Management

set a "tone at the top" that promotes long-term value creation. Serafeim: I am working on a big research project under the banner "Innovating for Sustainability." Professor Bob Eccles and I have created an MBA elective course, an... View Details

Keywords: by Sean Silverthorne; Financial Services

Publications