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  • All HBS Web  (3,514)
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    • News  (850)
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    • Events  (33)
    • Multimedia  (44)
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Show Results For

  • All HBS Web  (3,514)
    • People  (9)
    • News  (850)
    • Research  (1,967)
    • Events  (33)
    • Multimedia  (44)
  • Faculty Publications  (1,411)
← Page 74 of 3,514 Results →

    Jacob M. Cook

    Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

    • 08 May 2025
    • HBS Seminar

    Ramesh Johari, Stanford

    • 09 Jul 2025
    • Video

    Preparing for Your Finance Job Search with Wall Street Prep

    • 23 Feb 2022
    • News

    Can WEB3 Bring Back Competition to Digital Platforms?

    • January 2021
    • Case

    Anodot: Autonomous Business Monitoring

    By: Antonio Moreno and Danielle Golan
    Autonomous business monitoring platform Anodot leveraged machine learning to provide real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product... View Details
    Keywords: Digital Platforms; Internet and the Web; Knowledge Sharing; Information Management; Sales; Value Creation; Product Positioning; Israel
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    Moreno, Antonio, and Danielle Golan. "Anodot: Autonomous Business Monitoring." Harvard Business School Case 621-084, January 2021.
    • April 2008
    • Article

    The Survey of Industrial R&D—Patent Database Link Project

    By: William R. Kerr and Shihe Fu
    This paper details the construction of a firm-year panel dataset combining the NBER Patent Dataset with the Survey of Industrial R&D conducted by the Census Bureau and National Science Foundation. The dataset constitutes a platform that offers an unprecedented view of... View Details
    Keywords: Analytics and Data Science; Patents; Surveys; Research and Development; Innovation and Invention; Performance Productivity; Projects; Management Practices and Processes; Management Analysis, Tools, and Techniques
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    Kerr, William R., and Shihe Fu. "The Survey of Industrial R&D—Patent Database Link Project." Journal of Technology Transfer 33, no. 2 (April 2008): 173–186.
    • March 2022
    • Case

    GrowSari (A): Design for the Last Mile Customer

    By: Brian Trelstad, Cam Carag and Michi Ferreol
    Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair,... View Details
    Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Consumer Products Industry; Technology Industry; Philippines
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    Trelstad, Brian, Cam Carag, and Michi Ferreol. "GrowSari (A): Design for the Last Mile Customer." Harvard Business School Case 322-036, March 2022.
    • July 2021
    • Case

    Kevin D. Johnson: To Be a Venture Capitalist or an Operator?

    By: Jo Tango and Alys Ferragamo
    In May of 2021, Kevin D. Johnson had just graduated from a rigorous Executive MBA program, and he quickly needed to decide on his next career move. Johnson was the founder and CEO of a successful media company, Johnson Media Inc., but his career goals had shifted while... View Details
    Keywords: Entrepreneurship; Business Startups; Goals and Objectives; Race; Wealth; Decisions; Venture Capital; Personal Development and Career; United States
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    Tango, Jo, and Alys Ferragamo. "Kevin D. Johnson: To Be a Venture Capitalist or an Operator?" Harvard Business School Case 822-012, July 2021.
    • 20 Jul 2009
    • Research & Ideas

    Markets or Communities? The Best Ways to Manage Outside Innovation

    nature of the innovation problem at hand, the motivation of the external developers, and the firm's platform business model. Depending on these factors, the outside innovation might be fed View Details
    Keywords: by Sean Silverthorne; Technology
    • September 2014
    • Supplement

    Netflix: Designing the Netflix Prize (B)

    By: Karim R. Lakhani, Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Stephanie Healy Pokrywa and Greta Friar
    This supplemental case follows up on the Netflix Prize Contest described in Netflix: Designing the Netflix Prize (A). In the A case, Netflix CEO Reed Hastings must decide how to organize a crowdsourcing contest to improve the algorithms for Netflix's movie... View Details
    Keywords: Crowdsourcing; Prizes; Digitization; Algorithms; Recommendation Software; Disruption; Transformation; Collaborative Innovation and Invention; Technological Innovation; Knowledge Sharing; Applications and Software
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    Lakhani, Karim R., Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Stephanie Healy Pokrywa, and Greta Friar. "Netflix: Designing the Netflix Prize (B)." Harvard Business School Supplement 615-025, September 2014.
    • 2009
    • Chapter

    Creating Superior Customer Value in a Connected World

    By: Ranjay Gulati
    "In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
    Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
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    Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
    • Program

    Leading in the Digital Era

    culture and capabilities for the digital era Accelerate the adoption of digital tools and data to respond to a changing market Build and leverage View Details
    • March 2017
    • Teaching Note

    Showpad

    By: Frank Cespedes
    Showpad is a startup that provides a sales enablement platform and tools. The venture has grown 100% annually since its founding four years ago, and the founders are evaluating growth options and decisions in three areas: adding product features, possible pricing... View Details
    Keywords: Business Startups; Growth and Development Strategy; Sales
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    Cespedes, Frank. "Showpad." Harvard Business School Teaching Note 817-121, March 2017.
    • 30 Nov 2021
    • Interview

    TikTok: Super App or Supernova?

    By: Jeffrey F. Rayport and Brian Kenny
    TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details
    Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media
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    "TikTok: Super App or Supernova?" Cold Call (podcast), Harvard Business Review Group, November 30, 2021. (Interviewed by Brian Kenny.)
    • January 2023
    • Case

    Proday: Calling the Right Play

    By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
    Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
    Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
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    Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
    • June 2021
    • Case

    HelloSelf: Launch

    By: John R. Wells and Benjamin Weinstock
    In April 2021, Charles Wells, founder and CEO of HelloSelf was reflecting on the company’s progress since it launched two years earlier. HelloSelf’s goal was to help the mentally ill recover and those who were mentally fit to stay well and feel even better. To do this,... View Details
    Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Growth and Development Strategy; Great Britain
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    Wells, John R., and Benjamin Weinstock. "HelloSelf: Launch." Harvard Business School Case 721-432, June 2021.
    • July 2004 (Revised July 2005)
    • Case

    Linux in 2004

    By: Pankaj Ghemawat, Brian Subirana and Christina Pham
    A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details
    Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry
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    Ghemawat, Pankaj, Brian Subirana, and Christina Pham. "Linux in 2004." Harvard Business School Case 705-407, July 2004. (Revised July 2005.)

      Connections

      Connections Education (CE), now part of Pearson’s Online and Blended Learning business, was created in 2001 to develop a new, more flexible, and more personalized type of learning for students for whom the traditional classroom was not a good fit. In early 2017, CE... View Details

      • April 2010
      • Case

      School of One: Reimagining How Students Learn

      By: Stacey M. Childress, James Weber and Matthew Adams Haldeman
      School of One was a start-up with a new approach to learning. Instead of one teacher delivering the entire math curriculum to a class of 20-25 students, School of One utilized a technology platform that allowed several teachers to collectively oversee the learning of a... View Details
      Keywords: Entrepreneurship; Learning; Innovation and Invention
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      Childress, Stacey M., James Weber, and Matthew Adams Haldeman. "School of One: Reimagining How Students Learn." Harvard Business School Case 310-053, April 2010.
      • March 2009 (Revised September 2011)
      • Case

      Zopa: The Power of Peer-to-Peer Lending

      By: Mikolaj Jan Piskorski, Isabel Fernandez-Mateo and David Chen
      Zopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets... View Details
      Keywords: Financing and Loans; Personal Finance; Market Participation; Digital Platforms; Social and Collaborative Networks; Financial Services Industry; United Kingdom
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      Piskorski, Mikolaj Jan, Isabel Fernandez-Mateo, and David Chen. "Zopa: The Power of Peer-to-Peer Lending." Harvard Business School Case 709-469, March 2009. (Revised September 2011.)
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