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Show Results For
- All HBS Web
(4,382)
- People (4)
- News (1,307)
- Research (1,929)
- Events (49)
- Multimedia (112)
- Faculty Publications (1,275)
- 31 Mar 2016
- News
Network Effects Aren’t Enough
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- 2020
- Book
Experimentation Works: The Surprising Power of Business Experiments
By: Stefan Thomke
Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
- 31 Mar 2014
- News
Salman Khan (MBA 2003) to Address MBA Students on Class Day 2014
- 12 Feb 2015
- Video
Reading the Tea Leaves: Sourcing News from Chinese Social Media
- May–June 2021
- Article
Why Start-ups Fail
If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details
Eisenmann, Thomas R. "Why Start-ups Fail." Harvard Business Review 99, no. 3 (May–June 2021): 76–85.
- Program
Behavioral Economics—Virtual
Summary What if you could predict how customers will respond to a product? Or how employees will decide to implement a new initiative? In Behavioral Economics—Virtual, you'll acquire a dynamic framework for interpreting, analyzing, and leveraging behavioral economic... View Details
- April 2017 (Revised March 2024)
- Case
Making Target the Target: Boycotts and Corporate Political Activity
By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details
Keywords: Boycott; Corporate Political Activity; Lobbying; LGBTQ; Campaign Contributions; Campaign Finance; Retail; Shareholder Activism; Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity." Harvard Business School Case 317-113, April 2017. (Revised March 2024.)
- Program
Creating Brand Value
four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event... View Details
- 13 Dec 2022
- Cold Call Podcast
Metaverse Seoul: How One City Used Citizen Input to Pilot a Government-Run Metaverse
- Program
The Women's Leadership Forum
program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555). Application Submission We recommend that you apply at least four weeks before the program start date.... View Details
- Program
High Potentials Leadership Program
responsibilities, goals, and challenges A letter of reference from someone familiar with your work To review both the application and letter of reference, download the Application PDF. You can submit your application via our online... View Details
- July 2006 (Revised February 2007)
- Case
LinkedIn (A)
By: Mikolaj Jan Piskorski
In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details
Keywords: Risk and Uncertainty; Business Growth and Maturation; Internet and the Web; Social and Collaborative Networks; Business Startups; Growth and Development Strategy; Service Industry
Piskorski, Mikolaj Jan. "LinkedIn (A)." Harvard Business School Case 707-406, July 2006. (Revised February 2007.)
- Program
Senior Executive Leadership Program—Middle East
PDF. You can submit your application via our online Application Form or by returning a completed PDF. When submitting the online application form, you will be asked for the email address of the individual... View Details
- Program
Real Estate Management Program
advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555). Application Submission We recommend that you apply at least four weeks before the program start date. You may use our online form or download an... View Details
Suraj Srinivasan
Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the