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    Joseph B. Fuller

    Joseph Fuller is a Professor of Management Practice in General Management and Entrepreneurship. He founded and co-leads the school’s project, Managing the Future of Work, as well as the Harvard Project on the Workforce. He currently leads the FIELD Global Capstone... View Details

    • Program

    Investment Management Workshop

    endowments, and investment consulting firms Individuals involved in areas related to capital markets, such as corporate finance, brokerage, and mergers View Details
    • December 2011 (Revised April 2013)
    • Case

    Brasil Foods

    By: David E. Bell and Natalie Kindred
    In mid-2011, the management of Brasil Foods, a leading Brazilian branded foods producer and protein exporter, is evaluating strategies for international and domestic growth. The team has just received approval from Brazil's antitrust authorities to complete the merger... View Details
    Keywords: Global Strategy; Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Brazil
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      The Value of Advice: Evidence from Mobile-Phone Based Agricultural Extension

      This paper evaluates the role of mobile phone-based advice in improving managerial practices of small-scale cotton farmers in Gujarat, India.  Demand for the service, “Avaaj Otalo,” is strong, even among farmers with very low levels of education. The service... View Details

      • March 2022 (Revised December 2022)
      • Case

      Perch

      By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley
      In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details
      Keywords: Business Ventures; Acquisition; Business Growth and Maturation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Management; Growth and Development Strategy; Strategy; Business Strategy; Integration; E-commerce; Consumer Products Industry; Retail Industry; Technology Industry; North America; United States; Massachusetts; Boston; California; Asia; Philippines
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      • August 2003 (Revised March 2004)
      • Case

      Waltz on the Danube

      By: Arthur I Segel, Vincent Dessain and Anais Loizillon
      Describes the intricate parts of an early real estate deal from the standpoint of the developer including feasibility analysis, market choice, acquisition of land, project development, design and construction issues, investment returns, and equity financing issues.... View Details
      Keywords: Joint Ventures; Management; Property; Project Finance; Real Estate Industry; Germany; Hungary
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      • 27 Aug 2013
      • First Look

      First Look: August 27

        Publications August 2013 Journal of Financial Economics The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico By: Beshears, John Abstract—I use data on oil and... View Details
      Keywords: Sean Silverthorne
      • July 2010
      • Supplement

      Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

      By: Thomas J. Steenburgh and Jill Avery
      Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
      Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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      • April 2005 (Revised June 2006)
      • Case

      NTT DoCoMo, Inc.: Mobile FeliCa

      By: Stephen P. Bradley, Thomas R. Eisenmann, Masako Egawa and Akiko Kanno
      Managers of DoCoMo, Japan's largest mobile phone company, are formulating a strategy for mobile FeliCa: contactless integrated circuits that will be built into DoCoMo phones, allowing them to be used for quick and convenient retail or commuter fare payments, building... View Details
      Keywords: Cost vs Benefits; Expansion; Alliances; Wireless Technology; Information Technology Industry; Communications Industry; Japan
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        Leemore S. Dafny

        Leemore Dafny is the Bruce V. Rauner Professor of Business Administration and the Mary Ellen Jay and Jeffrey Jay Fellow at the Harvard Business School, and Professor of Public Policy at the Harvard Kennedy School. Dafny is an applied microeconomist whose... View Details

        Keywords: health care

          Canadian Pacific's Bid for Norfolk Southern (Railroads)

          Following weeks of speculation about a possible bid, Canadian Pacific (CP) made an unsolicited bid for Norfolk Southern (NS) on November 17, 2015. Norfolk Southern swiftly rejected the offer as well as a second offer made shortly thereafter.  Canadian Pacific then made... View Details
          • August 2022
          • Exercise

          Joy4Home Brands: Pricing Matters

          By: Elie Ofek, Oded Koenigsberg and Marco Bertini
          Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While... View Details
          Keywords: DTC; Pricing Decisions; B2B; Product Marketing; Product Launch; Marketing Strategy; Business Model; Opportunities; Consumer Products Industry
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          • July 3, 2020
          • Article

          Delivery Apps Need to Start Treating Suppliers As Partners

          By: Scott Duke Kominers and Ian Macomber
          Home delivery has shifted from a luxury service aimed at young urban professionals to a core part of many businesses, which is used by almost everyone. That upheaval has strained capacity of many delivery services and changed how they relate to the suppliers that they... View Details
          Keywords: Service Delivery; Supply Chain; Performance Capacity; Performance Efficiency; Entrepreneurship
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          • August 2008
          • Supplement

          Philipp Justus at eBay Germany (C)

          By: Linda A. Hill and Emily Stecker
          This case traces the development of eBay Germany, eBay Inc., and the career of eBay Germany's first country manager, Philipp Justus. The case covers from 2000 through the fall of 2007. This case details how eBay Germany, once a small start-up, became one of eBay's most... View Details
          Keywords: Innovation and Management; Leadership; Auctions; Organizational Structure; Personal Development and Career; Internet; Germany
          Related
          • November 2024 (Revised January 2025)
          • Case

          Precision Agriculture at AGCO

          By: Rajiv Lal, Alicia Dadlani and Ai-Ling Jamila Malone
          In 2024, AGCO, a leading agricultural equipment manufacturer, sought to improve its customers net farm income by 20% over five years by becoming a comprehensive one-stop precision agriculture solutions provider and strengthening its dual channel sales approach –... View Details
          Keywords: Agriculture and Agribusiness Industry
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          • Research Summary

          Non-Financial Incentives

          My research shows how firms combine many facets of internal governance to motivate managers. A perspective that underlies much of my research is that managers are not motivated by financial rewards alone: “it’s not just about the... View Details

          • July 2003 (Revised August 2003)
          • Case

          Meloche Monnex

          Meloche Monnex is outperforming industry growth and profitability, thanks to its focus on affinity groups (mostly university alumni) and innovative telemarketing techniques. Should e-mail marketing play a greater role in the customer acquisition process, as suggested... View Details
          Keywords: Marketing Strategy; Marketing Communications; Marketing Channels
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          • 01 Jul 2008
          • First Look

          First Look: July 1, 2008

          translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers View Details
          Keywords: Martha Lagace
          • October 2016 (Revised February 2019)
          • Case

          PTC: A Transformation to IoT

          By: Rajiv Lal and Sarah McAra
          In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space... View Details
          Keywords: Internet Of Things; IoT; Smart; Connected Products; Business Organization; Transformation; Customer Relationship Management; Innovation Strategy; Technological Innovation; Leading Change; Marketing; Product Development; Service Operations; Strategy; Competition; Technology Industry
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          • Web

          Faculty & Advisors | MBA

          including representing Immunex, the maker of Enbrel, in its $16 billion sale to Amgen, IDEC in its merger with Biogen to create BiogenIdec, Boston Scientific in its $25 billion hostile acquisition of... View Details