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Publications

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      • Article

      An AI Method to Score Celebrity Visual Potential from Human Faces

      By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
      It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
      Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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      Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
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      Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub

      By: Annamaria Conti, Christian Peukert and Maria P. Roche
      We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on the open source software development platform... View Details
      Keywords: Startups; Knowledge; Open Source Communities; GitHub; Machine Learning; Innovation; Business Startups; Venture Capital; Information Technology; Strategy
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      Conti, Annamaria, Christian Peukert, and Maria P. Roche. "Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub." Organization Science (forthcoming). (Pre-published online March 7, 2025.)
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      Comparing the Value of Perceived Human Versus AI-Generated Empathy

      By: Matan Rubin, Joanna Z. Li, Federico Zimmerman, Desmond C. Ong, Amit Goldenberg and Anat Perry
      Artificial intelligence (AI) and specifically large language models demonstrate remarkable social–emotional abilities, which may improve human–AI interactions and AI’s emotional support capabilities. However, it remains unclear whether empathy, encompassing... View Details
      Keywords: AI and Machine Learning; Emotions; Perception; Interpersonal Communication
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      Rubin, Matan, Joanna Z. Li, Federico Zimmerman, Desmond C. Ong, Amit Goldenberg, and Anat Perry. "Comparing the Value of Perceived Human Versus AI-Generated Empathy." Nature Human Behaviour (forthcoming). (Pre-published online June 30, 2025.)
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      Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap

      By: Rebecca Karp and Siobhan O'Mahony
      Entrepreneurs often skillfully leverage symbolic actions to manage impressions and gain acceptance for their innovations. Impression management can generate interest, but also heighten expectations beyond an innovation’s capabilities, creating a gap between... View Details
      Keywords: Digital Innovation; Integration Strategy; Impression Management; Innovation Strategy; Entrepreneurship; Health Industry; Technology Industry
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      Karp, Rebecca, and Siobhan O'Mahony. "Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap." Organization Science (forthcoming). (Pre-published online April 15, 2025.)
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      Contemporary Developing Countries: Entrepreneurial Solutions to Intractable Problems

      By: Tarun Khanna

      What problems do developing countries face, and how can individuals contribute to solutions rather than awaiting the largesse of the state or other actors? Intractable problems – such as lack of access to education and healthcare, forced reliance on contaminated... View Details

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      Corporate Governance

      By: Charles C.Y. Wang

      The characteristics and structure of boards of directors have important implications for firm performance. Professor Wang has found that firms with well-connected boards whose members have strong network connections provide economic benefits that are not immediately... View Details

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      Creating Value in Business and Government

      By: W. Carl Kester

      This full-credit course is open only to students in the HBS-HKS Joint Degree Program, and is a required course for all joint degree students in the fall semester of their third year. Its purpose is to integrate on the one hand, the perspectives and analytic tools... View Details

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      Customer-Centricity as a Vehicle for Organic Growth

      By: Ranjay Gulati
      This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details
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      Debt Redemption and Reserve Accumulation

      By: Laura Alfaro
      In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically. We revisit sovereign debt sustainability under the assumptions that countries can accumulate reserves and borrow internationally using their own... View Details
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      Decision Making Under Uncertainty

      By: David E. Bell

      Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details

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      DESIGN THEORY AND PRACTICE ES285

      By: Roberto Verganti

      Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

      Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
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      Designing Productive Zones of Privacy

      By: Ethan S. Bernstein

      A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

      Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance
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      Doing Business in Africa

      By: John D. Macomber

      This course introduces frameworks and models for smart and focused investing and operations across sectors, nations, industries, and time frames in Africa.   Students will learn tools and skills to help navigate the business landscape of Africa in terms of selection... View Details

      Keywords: Africa
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      Eliciting Advice Instead of Feedback Improves Developmental Input

      By: Hayley Blunden, Ariella Kristal, Ashley Whillans, Jaewon Yoon, Hannah Burd, Georgina Bremner and Michael Yeomans
      Most organizations encourage employees to provide feedback to one another to support learning, personal growth, and career advancement. However, employee feedback often fails to improve performance because it lacks concrete, specific guidance. We provide a temporal... View Details
      Keywords: Feedback; Personal Development and Career; Employee Relationship Management; Performance Evaluation
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      Blunden, Hayley, Ariella Kristal, Ashley Whillans, Jaewon Yoon, Hannah Burd, Georgina Bremner, and Michael Yeomans. "Eliciting Advice Instead of Feedback Improves Developmental Input." Management Science (forthcoming).
      • Research Summary

      Energy, IT, real estate, and sustainability

      By: Rebecca M. Henderson

      Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

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      Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

      By: Shunyuan Zhang and Das Narayandas
      We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
      Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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      Zhang, Shunyuan, and Das Narayandas. "Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment." Management Science (forthcoming).
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      Entrepreneurial Failure

      By: Thomas R. Eisenmann
      Most startups fail. Why? Are there recurring patterns that can be anticipated and avoided? If entrepreneurs fail, how can they do so in ways that leave their reputations, relationships, and integrity intact? And, how can they learn from the experience, heal, and... View Details
      Keywords: Startups; Entrepreneurship; Failure
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      Entrepreneurship in Emerging Economies (Online Course)

      By: Tarun Khanna

      This business and management course takes an inter-disciplinary approach to understanding and solving complex social problems. You will learn about prior attempts to address these problems, identify points of opportunity for smart entrepreneurial efforts, and... View Details

      Keywords: Entrepreneurship In Emerging Markets; Emerging Economies; Business; Entrepreneurship; Emerging Markets; Management; Business or Company Management
      • Research Summary

      Experiential Learning and Knowledge Mentors

      By: Dorothy A. Leonard

      Dorothy Leonard’s research on innovation and knowledge transfer has always emphasized learning by doing.  During the past several years, she has been exploring how organizations can foster faster skills learning.  While there are generational differences in... View Details

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      Faith and Assimilation: Italian Immigrants in the U.S.

      By: Stefano Gagliarducci and Marco Tabellini
      How do ethnic religious organizations influence immigrant assimilation? To answer this question, we assemble novel data from the Catholic directories to measure the presence of Italian Catholic churches in the US between 1890 and 1920, when four million Italians moved... View Details
      Keywords: Assimilation; Religious Organizations; Immigration; Religion; History; United States
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      Gagliarducci, Stefano, and Marco Tabellini. "Faith and Assimilation: Italian Immigrants in the U.S." Economic Journal (forthcoming). (Pre-published online February 20, 2025. Also available from NBER and featured in NBER Digest and VoxEU.)
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