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September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson

Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details

Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry

October 2011 (Revised November 2011)
Case

Verengo Solar Plus!

By: William A. Sahlman, Joseph B. Lassiter III and Liz Kind

In the three years since Bishop and Button purchased Verengo in a leveraged buyout (LBO), the company had gone through dramatic changes. Initially a residential windows and insulation firm, after the economic recession of 2008 the company switched gears and began... View Details

Keywords: Venture Capital; Private Equity; Growth Management; Restructuring; Renewable Energy; Corporate Entrepreneurship; Corporate Finance; Product Development; Energy Industry; California

Web

Africa - Global

other stakeholders where Prof. Macomber discussed his work on climate adaptation. Prof. Macomber’s research focuses on how companies and governments can integrate climate resilience into real estate and infrastructure projects to manage... View Details

21 Jun 2012
Working Paper Summaries

Information Technology and Boundary of the Firm: Evidence from Plant-Level Data

Keywords: by Chris Forman & Kristina McElheran

Teaching Interest

MBA Required Curriculum - Strategy

Strategy

The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

A firm's operative environment and how to sustain competitive... View Details

January 2025
Case

Summer Health: Raising an AI-First Company?

By: Jeffrey J. Bussgang, Sarah Mehta and Maxim Pike Harrell

In October 2023, Summer Health CEO Ellen DaSilva arrived at a defining juncture for her pediatric telehealth startup. Founded in 2021, Summer Health offered parents rapid access to licensed pediatricians via text message. DaSilva, an experienced telehealth executive,... View Details

Keywords: AI and Machine Learning; Technology Adoption; Entrepreneurship; Leadership; Business Startups; Health Care and Treatment; Business Strategy; Product Development; Health Industry; Telecommunications Industry; United States

March 2023
Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner

Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details

Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry

February 2018
Case

Health Savings Accounts: Enabling Consumer Participation

By: Regina E. Herzlinger and James Wallace

Health savings accounts (HSAs), a creation of the 2003 Medicare Modernization Act, had become an integral part of the drive toward consumer-driven health care. Coupled with high-deductible health plans, HSAs allowed consumers to directly control a significant part of... View Details

Keywords: Health Care; Healthcare Costs; Health Insurance; Health Care and Treatment; Cost; Insurance; Innovation and Invention; Health Industry; United States

September 2006 (Revised February 2007)
Case

Friendster (A)

By: Mikolaj Jan Piskorski and Carin-Isabel Knoop

In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details

Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry

July 2003 (Revised August 2003)
Case

Global Healthcare Exchange

By: Lynda M. Applegate and Jamie Ladge

Founded in March 2000 at the height of the dot-com bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the health care industry. The company's founders were among the largest suppliers in the industry, including Johnson & Johnson, GE Medical,... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Price; Leadership; Growth and Development Strategy; Supply and Industry; Organizational Design; Expansion; Internet and the Web; Valuation; Health Industry

July 2013
Case

Novozymes: Establishing the Cellulosic Ethanol Value Chain

By: Willy Shih and Sen Chai

As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details

Working Paper

Shifting Work Patterns with Generative AI

By: Eleanor W. Dillon, Sonia Jaffe, Nicole Immorlica and Christopher T. Stanton

We present evidence on how generative AI changes the work patterns of knowledge workers using data from a 6-month-long, cross-industry, randomized field experiment. Half of the 7,137 workers in the study received access to a generative AI tool integrated into the... View Details

Keywords: AI and Machine Learning; Behavior; Time Management

October 2019 (Revised July 2020)
Case

Serbia at a Crossroads

By: Sophus A. Reinert, Federica Gabrieli and Jyotika Banga

In the fall of 2018, Serbia found itself at a crossroads yet again. Following the Balkan Wars of the 1990s and the collapse of Yugoslavia, the country had embarked on a slow and arduous process of accession to the European Union (EU). This had been further hampered by... View Details

Keywords: Geopolitics; EU Accession; Economic Systems; Government and Politics; War; Social Issues; Serbia

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

organization’s values become the compass for navigating the many complex ethical dilemmas that arise with technology and data. Ethical leaders say “no” to actions that put profits before corporate integrity and say "yes" to standards and... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

02 Nov 2006
Working Paper Summaries

Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning

Keywords: by Rogelio Oliva & Noel H. Watson

June 2025
Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni

The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details

Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy

Article

From Immigrants to Americans: Race and Assimilation During the Great Migration

By: Vasiliki Fouka, Soumyajit Mazumder and Marco Tabellini

How does the arrival of a new minority group affect the social acceptance and outcomes of existing minorities? We study this question in the context of the First Great Migration. Between 1915 and 1930, 1.5 million African Americans moved from the U.S. South to Northern... View Details

Keywords: Assimilation; Great Migration; Group Identity; Immigration; Race; History; United States

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February 2016 (Revised December 2016)
Case

IMAX: Scaling Personalized Learning in India

By: John Jong-Hyun Kim, Michael Chu and Rachna Tahilyani

IMAX is a provider of comprehensive testing and personalized content across mid-range and low-cost private K-10 schools in India. It aims to improve learning outcomes by providing schools with an integrated product suite including textbooks, workbooks, assessments,... View Details

Keywords: Curriculum and Courses; Learning; Acquisition; Business Strategy; Growth and Development Strategy; Education Industry; India

Article

Lessons From Hollywood: A New Approach To Funding R&D

By: Gary P. Pisano and Andrew W. Lo

Companies find it increasingly difficult to justify long-term, risky R&D investments—particularly in science-based fields such as biotechnology, advanced materials, and energy. We argue in this article that the traditional venture model has limits for such investments... View Details

Keywords: Financial Innovation; Financial Strategy; Project Management; R＆D; Start-up; Innovation Strategy; Business Model; Research and Development; Financial Management; Risk Management; Strategy

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August 2016
Article

Asymmetric Effects of Favorable and Unfavorable Information on Decision-making Under Ambiguity

By: Alexander Peysakhovich and Uma R. Karmarkar

Most daily decisions involve uncertainty about outcome probabilities arising from incomplete knowledge, i.e., ambiguity. We explore how the addition of partial information affects these types of choices using theoretical and empirical methods. Our experiments in both... View Details

Keywords: Ambiguity; Decision Making; Outcomes; Information; Decision Choices and Conditions; Outcome or Result

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