Publications

Publications

Filter Results: (2,099) Arrow Down
Filter Results: (2,099) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 74 of 2,099 Results →
  • Web

Online Creating Brand Value Course | HBS Online

(strategies & tactics) to enhance it. Thank you so much for this learning experience. Constantinos Sdrolian Create, nurture, and manage your organization or client’s brand strategy and value. This course has been very informative and has... View Details
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

with greater frequency, and these formerly isolated clusters have begun to interconnect into larger networks through which information flows more freely between companies. Such environments provide both... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2013
  • Op-Ed

A Roadmap for Afghanistan’s Economic Future

2001 to 9 million today), especially girls. But the bad news is they have no jobs to look forward to. Although stability and security facilitate investing for the long term, they are not enough. Afghans must have credible information... View Details
Keywords: by Tarun Khanna
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

preferences. Finally, we find no evidence that CEO activists using economic language are more persuasive in their appeals. The Relevance of Broker Networks for Information Diffusion in the Stock Market By:... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2018
  • News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

Professor Leonard A. Schlesinger. Approximately 115 people attended the sold-out networking night, where Schlesinger presented a case on Rent the Runway, an online designer dress rental business cofounded by HBS alumnae Jennifer Hyman... View Details
Keywords: Margie Kelley
  • 20 Feb 2025
  • Blog Post

IFC India 2025: Building Resilience - Mumbai’s Journey to Sustainable Water Management

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details
  • 27 Jun 2017
  • Blog Post

Why I Would Have Applied to the MS/MBA: Engineering Sciences Program

changing so rapidly. There's a worry that it's too long away from developing technically, from high-potential companies you could join early, from the network you're trying to build. In terms of the network... View Details
  • 01 Sep 2014
  • News

Making a Statement

doctors were quite competent, but the group wasn’t working together. “We brought in a comprehensive, integrated system, with a better flow of information, and patient outcomes improved dramatically,” says Paul. The company that grew out of this initial effort now runs... View Details
  • 15 May 2017
  • Blog Post

Exploring Career Options at HBS

of information to explore various careers. Personally, I reached out to several HBS alumni of LGBT Club and asked them about their opinions on a particular role or career path. Everyone was extremely approachable and their advice proved... View Details
  • 12 Jul 2004
  • Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

to Choice. Under positive-sum competition, all restrictions to choice at the disease or treatment level would disappear, including network restrictions and approvals of referrals. Reasonable co-pays and large deductibles combined with... View Details
Keywords: by Michael E. Porter; Health
  • Web

Launching leaders: HBS's new initiative fuels first-generation and low-income student success - Recruiting

members, alumni networking events, monthly casual group gatherings, and workshops on professional skills like networking and small talk—ensure ongoing support and connection. For Claire Pang (MBA 2026), the... View Details
  • 01 Sep 2006
  • News

High Adventure

which is thick with “beautiful, huge, old-growth cypress trees lining an incredible creek,” says Beilharz. To avoid damaging the habitat with roads and trails, the Beilharzes built a network of aerial zip-lines — cables that transport... View Details
Keywords: Margie Kelley; ecotourism; Information; Information; Information; Information; Information; Information
  • 03 Feb 2011
  • What Do You Think?

Are We Going “Back to the Future” In Researching Management?

leadership, governance, innovation management, the networking of organizations, and social responsibility—as the "single most important development(s) in the area of management in the just-ended decade of the new century."... View Details
Keywords: Re: James L. Heskett
  • Profile

Matthew Boys

the first year, it tends to form groups of similar people,” he says. “The section allows you to build up a much more diverse kind of network – not just people interested in what you’re interested in. That’s a real strength.” Regarding the... View Details
  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Related
  • 21 Oct 2010
  • News

Hell? Maybe Not.

companies expect only one or two hires to come out of the process. “Our team works hard to provide a seamless experience, and we manage all the logistics and details at no cost to the employer,” Fitzpatrick points out. On the student side, the School offers multiple... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • January 2011
  • Case

Aardvark

By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley
Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive... View Details
Keywords: Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet and the Web
Related
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

Network Utilization and the Impact of Academic Research in Marketing By: Rosenzweig, Stav, Amir Grinstein, and Elie Ofek Abstract—The forces that drive the impact of academic research articles in the marketing discipline are of great... View Details
Keywords: Sean Silverthorne
  • Web

Answers to Your Top Questions about Financial Aid at HBS | MBA

do not need to apply for financial aid until after you have applied and been admitted to the MBA Program. That being said, we know financing the MBA is something that is already on your mind. To help you get the information you need, we... View Details
  • 24 Aug 2017
  • News

Unlocking Potential

organization to better understand how it functions and grows. “For me there was something very important about being able to converse and analyze a situation from many angles––investor, manager, employee––to see a business from multiple viewpoints,” she says. Anderson... View Details
Keywords: Ralph Ranalli; Community Partners; Legal Services; Professional Services