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- All HBS Web
(8,906)
- People (21)
- News (1,608)
- Research (5,672)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,964)
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- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and... View Details
- 01 Jun 1996
- News
Keepers of the Flame
brief, demanding projects - before they move on to the next one. The two groups speak completely different languages and have totally different approaches to getting things accomplished. The challenge lies... View Details
Keywords: Garry Emmons
- 01 Sep 2020
- News
We Rise
What Barna wasn’t fully prepared for, though, was the additional obstacles that came from fundraising while female. “Trying to explain the needs and consumer behavior of women buying beauty products to... View Details
- 01 Mar 2017
- News
HBX: Reimagining HBS for the Digital Age
Taylor) HBX Meets Demand for A Range of Learners “CORe took some of the most intimidating content for a non-business major like me and delivered it in an active, engaging way.” Sheneka Balogun, CORe... View Details
- 01 Sep 2014
- News
All For One
employees. By 2012, sales had increased by nearly 50 percent, and VW’s brand ranking had climbed from No. 55 to No. 39. Based on consumer surveys, brand monitor Interbrand selected VW as the top... View Details
- 01 Dec 2007
- News
Hi-Ho, Hi-Ho
array of sectors before recruiting begins. Over an eight-week period in September and October, students learned about more than twelve different industries by attending an informational overview session; an alumni panel to share advice... View Details
- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says... View Details
- 01 Jun 2020
- News
Unleashed
FedEx for shipping some of their products, driving up demand from three packages a day to thirty. It was enough to save the company. FedEx’s strategy in these early years was simple: deliver time-sensitive packages with speed View Details
Keywords: Jen McFarland Flint
- 03 Oct 2017
- News
Can Bezos’s Ties to Boston—and HBS—Seal the Deal?
its Nasdaq stock market debut. But Bezos was still feeling frugal. He didn’t want to spring for a cab from Logan to the Harvard campus, so some MBA students vied to give him a lift. Two of them, Rayport recalls, were promptly hired to work at Amazon — they helped the... View Details
Keywords: Retail Trade
- 01 Dec 1998
- News
Managing the Business of Life
With the 15th Reunion for the Class of 1984 just around the corner, the Bulletin revisits five members of the class we've been keeping tabs on over the years to learn how they're balancing family and professional responsibilities. We... View Details
- 15 Dec 2011
- News
An HBS gift guide
Wondering what to get the HBSer in your life this year? In the holiday spirit, we're highlighting a few alumni-led companies and ideas that you may not know about. Since roughly 1 in 6 alumni work in manufacturing, high tech, retail,... View Details
- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable... View Details
- 01 Jun 2019
- News
City on a Hill
and with Marietta’s support, recently completed her undergrad degree. Pine Mountain’s approach is holistic: In addition to offering more than a dozen environmental education courses for schoolchildren that integrate science, ecology,... View Details
- 04 Dec 2014
- News
Hacking Health Care
president responsible for bringing innovative consumer products to market, and then moved to Nightingale Informatix in the EMR sector; but he found frustration in these firms’ centralized approach to product... View Details
Keywords: Jill Radsken
- 01 Dec 2003
- News
Business Answers the Call
former assistant principal at St. Mark the Evangelist School in Harlem, Leschly later founded Exchange.com, an online marketplace for rare and hard-to-find consumer products. When his company was purchased... View Details
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
figure out what, precisely, it means to lead. When was the last time you heard a politician make any demand of a voter? Or even go before an audience and say something that someone might actually disagree... View Details
Keywords: Government
- 01 Mar 2019
- News
From Das’s Desk
plays in finding balance in work and life. Anxiety and fear. How to deal with the unknown and unexpected along the way. Work-life imbalance. What to do when faced with the... View Details
- 01 Oct 1999
- News
HBS Alumni Association Board of Directors: President's Report
retain members. Membership growth and retention is a challenge, given the busy schedules of all alumni and the fact that people transition through jobs and locations more... View Details
- 15 Feb 2023
- News
Grand Ambitions in the Great Plains
Photo credits: Meghan Kenny and Jonas Lee Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Meghan Kenny: Our prototype is called Hobbes. All of our major pieces of equipment are named after cartoon characters. Hobbes's... View Details
- 01 Jun 2020
- News
The Network Effect
process for participating in a clinical trial was very convoluted. There is a huge government database that is not consumer friendly.” Kapoor and a team of volunteers created a simple way for those... View Details