by John Macomber - Publications - Faculty & Research

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Technology & Operations Management Awards & Honors - Faculty & Research

C. Edmondson : Awarded the 2024 Medal for Distinguished Service by the Teachers College at Columbia University. Kris Johnson Ferreira : "Warnings and Endorsements: Improving Human-AI Collaboration Under Covariate Shift" with Matthew... View Details

October 2020
Case

HOPE and Transformational Lending: Netflix Invests in Black Led Banks

By: John D. Macomber and Janice Broome Brooks

Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in... View Details

Keywords: Banking; Rural Entrepreneurship; Economic Development; Black Entrepreneurs; Economic Growth; Credit; Banks and Banking; Entrepreneurship; Rural Scope; Development Economics; Race; Investment; Decision Making; Banking Industry

Citation

Educators

May 2015
Case

Pricing in a Digital World (2015)

By: John Gourville

Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online... View Details

Keywords: Pricing; Marketing; Dynamic Pricing; Price Customization; Information Technology; Price; Entrepreneurship; Customization and Personalization; Product Marketing

Citation

Educators

February 2016 (Revised March 2022)
Case

Express Scripts: Promoting Prescription Drug Home Delivery (B)

By: John Beshears, Patrick Rooney and Jenny Sanford

The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. This case follows Bob Nease, Chief Scientist at Express Scripts, as he considers methods to promote home... View Details

Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Health Care and Treatment; Service Delivery; Decision Choices and Conditions; Order Taking and Fulfillment; Compensation and Benefits

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30 May 2023
News

Finding PRIDE

Edited by Jen McFarland Flint; Illustrations by Anthony Gerace In the late 1970s, a dozen or so gay men found one another at HBS and decided to band together, calling themselves the Alternative Executive... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

September 1985
Background Note

Pre-Start Analysis: A Framework for Thinking About Business Ventures

By: Howard H. Stevenson and John R. Van Slyke

Describes the thought process an entrepreneur should undergo before committing to a course of action. Covers understanding the opportunity--assessing the critical skills, resources, relationships, and approvals--developing an action plan; forming a business entity;... View Details

Keywords: Business Ventures; Entrepreneurship; Framework; Growth and Development Strategy; Management Skills; Resource Allocation

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Electricity - Business & Environment

that the renewable energy market represents a $16 trillion investment opportunity by 2040. [20] Challenge One of the biggest shifts needed to respond to climate change is rapidly transitioning from fossil fuel-based electricity generation... View Details

March 2024
Article

The Asymmetric Mispricing Information in Analysts’ Target Prices

By: Jeremiah Green, John R. M. Hand and Anywhere Sikochi

We study the mispricing information present in the target prices of U.S. and international analysts. We hypothesize that asymmetry in the value-relevance of the information that managers supply to analysts, combined with asymmetry in the incentives facing analysts to... View Details

Keywords: Analysts; Target Prices; Mispricing; Cost Of Equity; Valuation; Price; Cost; Analysis; Theory

September 1997 (Revised October 1997)
Case

Bayer AG (A)

By: John A. Quelch

Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details

Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States

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November 2017
Teaching Note

Facebook Fake News in the Post-Truth World

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

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08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

subsumed by the other three. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53024 August 2017 Obstetrics & Gynecology Relationship Between Labor and Delivery Unit Management Practices and Maternal Outcomes By:... View Details

Keywords: Sean Silverthorne

12 Sep 2023
Blog Post

Harvard Climate Entrepreneurs Circle: Taking Climate Solutions from Idea to Action, Faster

Egypt, Australia, Ireland, Ecuador, Nigeria, Pakistan, and Kenya among others. Within the U.S, the geographical spread is just as wide, with founders from Boston to Texas. And about two-thirds of Climate Circle teams are led by women or... View Details

01 Sep 2007
News

Alfred D. Chandler Jr. Remembered

Indeed, Chandler concluded, by the mid-2oth century, the multiunit, multifunctional enterprise administered by salaried managers had become the “most powerful institution in the American economy.” In his... View Details

01 Jan 2013
News

Thai Lee, MBA 1985

in the corporate world in her 20s; to launch her own company by 30; and to have a child by 40. Lee met—and exceeded—each of these goals. After cutting her teeth at Procter & Gamble and American Express, she... View Details

Keywords: Susan Young

25 Apr 2017
First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike... View Details

Keywords: Sean Silverthorne

March 1969 (Revised January 2000)
Case

Industrial Products, Inc.

By: Joseph L. Bower and John W. Rosenblum

Involves the decision of whether to construct a new plant in another part of the country for a line of fire protection equipment. Capital funds set aside for the construction are blocked by Fireguard's continued record of substantial operating losses and divisional... View Details

Keywords: Decision Choices and Conditions; Factories, Labs, and Plants; Capital; Construction; Financing and Loans; Expansion; Business Earnings; Markets; Product; Manufacturing Industry

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General Management Awards & Honors - Faculty & Research

sponsored by Haier Group and MLab Peter Tufano : Fellow of the Academy of Social Sciences (FAcSS). Deborah M. Winshel : Recipient of the HBS Club of New York’s John C. Whitehead Social Enterprise Award in... View Details

April 2021
Teaching Note

Wuxi Lead Intelligent Equipment Co., Ltd.

By: John R. Wells and Benjamin Weinstock

Within 20 years of launch, entrepreneur Wang Yanquing had built Wuxi Lead into the world’s largest manufacturer of equipment for manufacturing capacitors, lithium-ion batteries, and fuel cells.
The first big choice an entrepreneur faces is what sector to... View Details

Keywords: Lithium-ion Batteries; Industry Dynamics; Entrepreneurial Journey; Entrepreneurship; Markets; Strategy; Decision Making; Manufacturing Industry; China

Citation

winter 2009
Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology

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March 2020
Case

A Tower for the People: 425 Park Avenue

By: John Macomber, Joseph G. Allen and Emily Jones

Healthy buildings and superior air quality are increasingly important since people now spend so much time indoors. Indoor spaces drive performance and productivity. Commercial real estate landlords and investors are responding to the demands of sophisticated tenants... View Details