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Non-academic Talks and Lectures

Non-academic Talks and Lectures

1. Harvard Business School Entrepreneurship Conference, March 3, 2005
   Panelist on International... View Details

Birth of a Salesman

This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details

Healthy Buildings: How Indoor Spaces Can Make You Sick - Or Keep You Well

For too long we’ve designed buildings that haven’t focused on the people inside—their health, their ability to work effectively, and what that means for the bottom line. An authoritative introduction to a movement whose vital importance is now all too... View Details

• 02 Dec 2002
• Research & Ideas

The Secret of How Microsoft Stays on Top

Perhaps no technology company outside of IBM has been able to keep on top of the industry as much as Microsoft. What's more, Bill Gates & Co. have achieved this success during times of incredible technological transformation, usually just the period when titans are... View Details

Keywords: by Sean Silverthorne

• October 2023 (Revised March 2024)
• Case

KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

By: George Serafeim, Siko Sikochi and Namrata Arora

The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details

Keywords: Clean Tech; Digital; Carbon Credits; Carbon Offsetting; Climate Change; Entrepreneurship; Energy Sources; Environmental Sustainability; Health; Market Design; Business Startups; Transition; Environmental Regulation; Policy; Energy Industry; Consumer Products Industry; Africa; Kenya; Rwanda

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Serafeim, George, Siko Sikochi, and Namrata Arora. "KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing." Harvard Business School Case 124-022, October 2023. (Revised March 2024.)

• August 2018 (Revised February 2023)
• Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details

Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe

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Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)

• 15 Mar 2017
• Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details

Keywords: by Carmen Nobel; Green Technology

• 22 Feb 2018
• Book

The New History of American Capitalism

Desan look to how scholars in history, law, and political science are redefining capitalism in light of the American experience. Essayists write on such diverse subjects as markets, selling of slave clothing, the Gilded Age, women’s... View Details

Keywords: Manufacturing

• Web

For Alumni - Entrepreneurship

their ventures. Harvard Life Lab Offering a fully equipped wet lab environment and other resources for high-potential life sciences and biotech startups that are founded by Harvard faculty, alumni, students, and postdoctoral scholars.... View Details

• Profile

Bobby Tuohy

his choices. “I stumbled upon the joint degree program when I was at a crossroads,” he says about his discovery of the joint HBS/SEAS business and engineering program. “It appealed to me because it would allow me to deepen my tech skills in computer View Details

• 20 Oct 2023
• News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details

• 04 Dec 2012
• First Look

First Look: December 4

Homophily and Structure in a Formal Organization Authors:Adam M. Kleinbaum, Toby E. Stuart, and Michael Tushman Publication:Organization Science Abstract Homophily in social relations results from both individual preferences and selective... View Details

Keywords: Carmen Nobel

• Web

C. Roland Christensen - Christensen Center for Teaching & Learning

an HBS assistant dean and returned to the Business School to continue his education and to teach. Christensen earned his doctorate in commercial science from the Business School in 1953, falling under the tutelage of HBS luminaries such... View Details