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  • All HBS Web  (2,946)
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  • All HBS Web  (2,946)
    • People  (4)
    • News  (692)
    • Research  (1,702)
    • Events  (21)
    • Multimedia  (31)
  • Faculty Publications  (989)
← Page 73 of 2,946 Results →
  • 2013
  • Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
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Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013. (Job Market Paper.)
  • 01 Dec 2019
  • News

Bridging the Gap

there was zero budget to promote awareness of the effort and encourage completion of its online survey. “Thanks to YALP, we were able to have the support and engagement of many other networks in the community.” Educational excellence and... View Details
Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government
  • Web

Clubs & Consulting | Social Enterprise | Harvard Business School

organizations promoting education, literacy, and journalism within the greater Boston area. Application for funding is by invitation only. INITIATIVES focus on societal challenges that are too complex for any one discipline or industry to... View Details
  • Web

Online Leadership Principles Course | HBS Online

learn more about a particular subject area or further develop their career. Corina Cristea Lavoie Corporate Services Manager at Debevoise & Plimpton LLP I got promoted to a senior project coordinator role just weeks after finishing the... View Details
  • 01 Mar 2024
  • News

Case Study: Testing the Waters

drink mix; it’s quite another to compete with the ad spend, sales forces, and promotional programs of Gatorade and other big beverage companies in a larger but already crowded category. This entrepreneur knows her customer base, other use... View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

Harvard Business School says. As part of a sweeping executive order aimed at promoting competition in the American economy, US President Joe Biden specifically called out non-compete agreements as hurtful to innovation and workers. Issued... View Details
Keywords: by Kristen Senz; Technology
  • 03 Jan 2023
  • What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

not the top. People weren’t promoted up; they approached the center. She maintained that it helped associates achieve a different mindset toward collaboration and hierarchy. "Her bottom-line was always 'changed lives.'" Hesselbein... View Details
Keywords: Re: James L. Heskett
  • Web

FAQs - Christensen Center for Teaching & Learning

encourages and supports innovation within the participant-centered learning model. We believe that while our resources are developed with case method instructors in mind, skills that promote effective and rich classroom discussions can be... View Details
  • 23 Jul 2012
  • Research & Ideas

The Power of Conversational Leadership

than 100 companies. "We were struck by how often that word 'conversation' kept popping up," Slind says. "CEOs, especially, expressed an aspiration to promote a conversation in their organization. They talked about wanting everyone to be... View Details
Keywords: by Carmen Nobel
  • 25 Jun 2007
  • Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

Sloan. As the case shows, Walker herself reflected on her path before an audience in 1912 at the National Negro Business League convention in Chicago: "I was promoted to the cook kitchen, and from there I View Details
Keywords: by Martha Lagace; Beauty & Cosmetics
  • 25 May 2011
  • HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

year visiting stores and employees and personally responds to any e-mail they send him." All of these factors have made QuikTrip a regular on Fortune's 100 Best Companies to Work For. Yet the company's focus on promoting from within... View Details
Keywords: by Julia Hanna; Retail
  • 08 Jan 2013
  • Working Paper Summaries

Leading Amidst Competing Technical and Institutional Demands: Revisiting Selznick’s Conception of Leadership

Keywords: by Marya L. Besharov & Rakesh Khurana
  • Web

Marketing Awards & Honors - Faculty & Research

of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, Journal of Marketing Research , May 1997). Das Narayandas : Received the 2003 HBS Student Association Faculty Award for Outstanding Teaching.... View Details
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

strategy may be to pitch it as something both familiar and novel. McDonald likes to tell the story of how West Coast restaurants introduced exotic Japanese sushi to diners by promoting the California roll, which made the dish seem both... View Details
Keywords: by Lane Lambert
  • 07 Jul 2003
  • Research & Ideas

4+2 = Sustained Business Success

work with. Promote cooperation and the exchange of information across the whole company. Put your best people closest to the action. Establish systems for the seamless sharing of knowledge. Secondary Management Practices Talent Winners... View Details
Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
  • September 2011
  • Article

Political Instability: Effects on Financial Development, Roots in the Severity of Economic Inequality

By: Mark J. Roe and Jordan I. Siegel
We here bring forward strong evidence that political instability impedes financial development, with its variation a primary determinant of differences in financial development around the world. As such, it needs to be added to the short list of major determinants of... View Details
Keywords: Financial Development; Political Instability; Government and Politics; Finance; Growth and Development; Economics; Equality and Inequality
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Roe, Mark J., and Jordan I. Siegel. "Political Instability: Effects on Financial Development, Roots in the Severity of Economic Inequality." Journal of Comparative Economics 39, no. 3 (September 2011): 279–309. (We here bring forward strong evidence that political instability impedes financial development, with its variation a primary determinant of differences in financial development around the world. As such, it needs to be added to the short list of major determinants of financial development. First, structural conditions first postulated by Engerman and Sokoloff (2002) as generating long-term inequality are shown here empirically to be exogenous determinants of political instability. Second, that exogenously-determined political instability in turn holds back financial development, even when we control for factors prominent in the last decade's cross-country studies of financial development. The findings indicate that inequality-perpetuating conditions that result in political instability are fundamental roadblocks for international organizations like the World Bank that seek to promote financial development. The evidence here includes country fixed effect regressions and an instrumental model inspired by Engerman and Sokoloff's (2002) work, which to our knowledge has not yet been used in finance and which is consistent with current tests as valid instruments. Four conventional measures of national political instability — Alesina and Perotti's (1996) well-known index of instability, a subsequent index derived from Banks' (2005) work, and two indices of managerial perceptions of nation-by-nation political instability — persistently predict a wide range of national financial development outcomes for recent decades. Political instability's significance is time consistent in cross-sectional regressions back to the 1960's, the period when the key data becomes available, robust in both country fixed-effects and instrumental variable regressions, and consistent across multiple measures of instability and of financial development. Overall, the results indicate the existence of an important channel running from structural inequality to political instability, principally in nondemocratic settings, and then to financial backwardness. The robust significance of that channel extends existing work demonstrating the importance of political economy explanations for financial development and financial backwardness. It should help to better understand which policies will work for financial development, because political instability has causes, cures, and effects quite distinct from those of many of the key institutions most studied in the past decade as explaining financial backwardness.)
  • 04 Oct 2021
  • What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

organization become “less attentive and more insensitive to others’ emotions,” quoting the authors. If their participation in the selection and promotion process also increases, what can we expect from their choices? Will they place the... View Details
Keywords: by James Heskett
  • 10 Feb 2023
  • Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

vaccination rates, the campaigns led to an estimated 7 million additional people getting vaccinated. These results also point to the potential for broader use of social media platforms to promote other public health goals. Tech platforms... View Details
Keywords: by Scott Van Voorhis; Health; Technology
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful experience at every interaction, from browsing products on a... View Details
Keywords: by Sean Silverthorne; Retail; Service
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

at some of the social media missteps brands have taken over the past decade–and the lessons we’ve learned from them. Prioritizing technology over substance Maybe it’s because the medium seems so ephemeral, but digital brand managers are too often intent on creating... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
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