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Show Results For
- All HBS Web
(2,945)
- People (4)
- News (669)
- Research (1,688)
- Events (21)
- Multimedia (31)
- Faculty Publications (976)
- March 2024 (Revised August 2024)
- Case
Darktrace: Scaling Cybersecurity and AI (A)
By: Jeffrey F. Rayport and Alexis Lefort
In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details
Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States
Rayport, Jeffrey F., and Alexis Lefort. "Darktrace: Scaling Cybersecurity and AI (A)." Harvard Business School Case 824-092, March 2024. (Revised August 2024.)
- 2013
- Dissertation
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- Web
Philanthropy - Institute For Strategy And Competitiveness
relations or advertising, promoting a company's image through high-profile sponsorships. But there is a more truly strategic way to think about philanthropy. Corporations can use their charitable efforts to improve their competitive... View Details
- 01 Dec 2019
- News
Bridging the Gap
there was zero budget to promote awareness of the effort and encourage completion of its online survey. “Thanks to YALP, we were able to have the support and engagement of many other networks in the community.” Educational excellence and... View Details
- 11 Apr 2012
- Research & Ideas
The High Risks of Short-Term Management
set a "tone at the top" that promotes long-term value creation. Serafeim: I am working on a big research project under the banner "Innovating for Sustainability." Professor Bob Eccles and I have created an MBA elective course, an... View Details
- 07 May 2014
- What Do You Think?
How Should Wealth Be Redistributed?
left But an agenda that increases the rewards of work, encourages stable, engaged families and promotes healthy community institutions could be a shared political enterprise." Is wealth distribution a problem cause or symptom? What... View Details
Keywords: by James Heskett
- Web
Faculty and Research - Alumni
Administration Donor Stories Cameron Ogden (MBA 2006) and Peter Ogden (MBA 1973) As firm believers in education and research, Peter and Cameron have established a research fund at HBS to promote faculty freedom. Hyder Ahmad (MBA 1995)... View Details
- 13 Mar 2012
- First Look
First Look: March 13
which was founded by actor/director Robert Redford to promote independent filmmaking. Started as a "Lab" where independent filmmakers could work on their film projects, the Institute soon expanded to organize the Sundance Film... View Details
Keywords: Sean Silverthorne
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
whether the customer purchased a newly released product. With only those six variables, the authors show how the algorithm can better identify future heavy spenders and those who will be most responsive to future email promotions after... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
Sloan. As the case shows, Walker herself reflected on her path before an audience in 1912 at the National Negro Business League convention in Chicago: "I was promoted to the cook kitchen, and from there I View Details
- 25 Jul 2013
- Research & Ideas
Why Unqualified Candidates Get Hired Anyway
people who should not be admitted, and rejecting people who should not be rejected.” Inflated Applicants: Attribution Errors in Performance Evaluation by Professionals paints a picture of businesses repeatedly promoting or hiring... View Details
- 13 Feb 2006
- Research & Ideas
When Gender Changes the Negotiation
inequities over time. Awareness of the factors that create gender-related advantages and disadvantages can help you mitigate their consequences—and promote a more egalitarian workplace. How Ambiguity Affects Negotiation At Park's firm, a... View Details
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
potential new generation of fans? "I won’t make any predictions, except that ... baseball is working hard to try to restore the revenue side and the attendance side." Greyser: They’re doing quite a bit, but remember, baseball is primarily a local game. A lot of that... View Details
- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
vaccination rates, the campaigns led to an estimated 7 million additional people getting vaccinated. These results also point to the potential for broader use of social media platforms to promote other public health goals. Tech platforms... View Details
- 17 Feb 2022
- Book
When Employees Feel a Sense of Purpose, Companies Succeed
identification and the pronouns they use. “That question says from the beginning that we choose to value our employees as individuals.” In daily meetings and communications, leaders and coworkers promote the value of diverse opinions and... View Details
Keywords: by Ranjay Gulati
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
communities of like-minded people. Sometimes the like-mindedness centers on a brand; think Facebook fan pages or Twitter rants. "Consumers have always had the ability to boycott brands—or to 'buy-cott' brands they like by buying and View Details
- 13 Dec 2021
- Research & Ideas
The Unlikely Upside of Mergers: More Diverse Management Teams
forthcoming issue of American Journal of Sociology. Why M&A prompts promotions Zhang analyzed 37,343 mergers and acquisitions that occurred between 1971 and 2015, using data from the federal Equal Employment Opportunity Commission.... View Details
Keywords: by Lane Lambert
- Web
Globalization - Faculty & Research
important attempt to span this abyss. IGOs are mandated variously to smooth economic transactions, facilitate global cooperation, and promote cultural contact and awareness. We use a network approach to demonstrate that the connections... View Details
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful experience at every interaction, from browsing products on a... View Details