Promote - Publications - Faculty & Research

08 Mar 2004
Research & Ideas

Creating Value in Your Business Ecosystem

focus primarily on their internal capabilities—have realized this and pursued strategies that not only aggressively further their own interests but also promote their ecosystems' overall health. . . . The Keystone Advantage Keystone... View Details

Keywords: by Marco Iansiti & Roy Levien

Web

Globalization - Faculty & Research

important attempt to span this abyss. IGOs are mandated variously to smooth economic transactions, facilitate global cooperation, and promote cultural contact and awareness. We use a network approach to demonstrate that the connections... View Details

04 Dec 2014
Working Paper Summaries

The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections

Keywords: by Doug J. Chung & Lingling Zhang

04 Jan 2013
Working Paper Summaries

The Political Economy of Bilateral Foreign Aid

20 Jan 2012
Working Paper Summaries

Income Inequality and Social Preferences for Redistribution and Compensation Differentials

Keywords: by William R. Kerr

March 2024 (Revised August 2024)
Case

Darktrace: Scaling Cybersecurity and AI (A)

By: Jeffrey F. Rayport and Alexis Lefort

In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details

Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States

Citation

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2013
Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta

Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details

Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups

Citation

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

whether the customer purchased a newly released product. With only those six variables, the authors show how the algorithm can better identify future heavy spenders and those who will be most responsive to future email promotions after... View Details

Keywords: by Kristen Senz; Retail; Service

01 Mar 2024
News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

13 Mar 2012
First Look

First Look: March 13

which was founded by actor/director Robert Redford to promote independent filmmaking. Started as a "Lab" where independent filmmakers could work on their film projects, the Institute soon expanded to organize the Sundance Film... View Details

Keywords: Sean Silverthorne

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

personal lives, but they often need the help of well-managed social institutions to succeed. Leaders have several structural devices they can use to promote this balance. For example, they can balance financial and symbolic rewards for... View Details

Keywords: by Paul Lawrence & Nitin Nohria

11 Apr 2012
Research & Ideas

The High Risks of Short-Term Management

set a "tone at the top" that promotes long-term value creation. Serafeim: I am working on a big research project under the banner "Innovating for Sustainability." Professor Bob Eccles and I have created an MBA elective course, an... View Details

Keywords: by Sean Silverthorne; Financial Services

07 May 2014
What Do You Think?

How Should Wealth Be Redistributed?

left But an agenda that increases the rewards of work, encourages stable, engaged families and promotes healthy community institutions could be a shared political enterprise." Is wealth distribution a problem cause or symptom? What... View Details

Keywords: by James Heskett

Web

Faculty and Research - Alumni

Administration Donor Stories Cameron Ogden (MBA 2006) and Peter Ogden (MBA 1973) As firm believers in education and research, Peter and Cameron have established a research fund at HBS to promote faculty freedom. Hyder Ahmad (MBA 1995)... View Details

01 Dec 2019
News

Bridging the Gap

there was zero budget to promote awareness of the effort and encourage completion of its online survey. “Thanks to YALP, we were able to have the support and engagement of many other networks in the community.” Educational excellence and... View Details

Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

identification and the pronouns they use. “That question says from the beginning that we choose to value our employees as individuals.” In daily meetings and communications, leaders and coworkers promote the value of diverse opinions and... View Details

Keywords: by Ranjay Gulati

Web

Philanthropy - Institute For Strategy And Competitiveness

relations or advertising, promoting a company's image through high-profile sponsorships. But there is a more truly strategic way to think about philanthropy. Corporations can use their charitable efforts to improve their competitive... View Details

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

seriously, the main threat probably comes from competing platforms—alternative systems that enable large numbers of developers to form competing innovation ecosystems. These other platforms, promoted by competitors such as Sun and IBM,... View Details

Keywords: by Sean Silverthorne

08 Jan 2013
Working Paper Summaries

Leading Amidst Competing Technical and Institutional Demands: Revisiting Selznick’s Conception of Leadership

Keywords: by Marya L. Besharov & Rakesh Khurana

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

potential new generation of fans? "I won’t make any predictions, except that ... baseball is working hard to try to restore the revenue side and the attendance side." Greyser: They’re doing quite a bit, but remember, baseball is primarily a local game. A lot of that... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

Publications