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  • 25 Feb 2014
  • First Look

First Look: February 25

When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat... View Details
Keywords: Sean Silverthorne
  • Web

Hands-on Learning About Global Markets | MBA

discussing Argentina’s skyrocketing inflation rate with students, Gerardo Lietz notes that they didn’t fully comprehend how it has affected the economy and consumer behaviors until they were in country.... View Details
  • 01 Mar 2016
  • News

Alumni and Faculty Books for March 2016

provides readers with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes. Buying a Small Business:... View Details
  • 20 Nov 2015
  • News

Room to Grow

Despite New England’s long traditions of farming and fishing, only an estimated 5–10 percent of the food consumed in the region is actually produced there. That’s a fact Andrew Kendall (MBA 1988) is working hard to change. “At least 50... View Details
Keywords: Margie Kelley
  • 06 Sep 2004
  • What Do You Think?

How Do We Prepare for a World Without Cheap Oil?

Summing Up Is the end of cheap oil a challenge to the world? Yes. Will it affect our standard of living adversely? Not likely. At least that is the verdict of most of the large number of respondents to this month's column who rely on assumed human ingenuity combined... View Details
Keywords: by James Heskett
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

response: “At Hershey, our capacity expansion plans are focused on several key areas to support our growth and meet increasing consumer demand. ” In this phase, however, the labels on the answers were randomized. Choudhury and his team... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 16 Jul 2013
  • First Look

First Look: July 16

that may be to do. In this article, the authors look at research from behavioral economics, social psychology, and other disciplines and offer practical tactics for leaders hoping to project a healthy amount of both qualities. Publisher's... View Details
Keywords: Anna Secino
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

intranet. The personal behavior of executives reinforces the message. Employees become truly empowered by understanding what the organization wishes to accomplish, and how they can contribute to these accomplishments. This understanding... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 24 Apr 2012
  • First Look

First Look: April 24

in external auditing, and 6) auditing management information systems.   Working PapersEmployee Selection as a Control System Author:Dennis Campbell Abstract Theories from the economics, management control, and organizational behavior... View Details
Keywords: Carmen Nobel
  • 04 Dec 2012
  • First Look

First Look: December 4

applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to consume the... View Details
Keywords: Carmen Nobel
  • 25 Feb 2013
  • News

Among millions, a blank slate

Keywords: Professors Tarun Khanna, John D. Macomber; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance; Information; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 25 Feb 2020
  • News

Beyond the Plastisphere

consumer behavior and replacing petroleum-based plastics altogether. At S’well, Kauss estimates that each bottle she sells can replace at least 167 single-use plastic ones per year—enough to put her Million... View Details
Keywords: Alexander Gelfand; Plastics and Rubber Products Manufacturing; Manufacturing
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

usable by consumers so that they are empowered to make healthier decisions. Download the paper: http://www.hbs.edu/research/pdf/08-082.pdf   Cases & Course MaterialsItaly: If Not Now, When? Harvard Business School Case 707-051... View Details
Keywords: Martha Lagace
  • Career Coach

Deborah Resnick

Deborah (HBS '06) has deep expertise in consulting (breaking into consulting, navigating a career in consulting, and breaking out!), complemented by a diverse set of operational and managerial experience across Fortune 500 companies and a private-equity backed natural... View Details
Keywords: Consumer Products; Consumer Products; Consumer Products
  • September 2019 (Revised February 2020)
  • Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
Related
  • December 2018 (Revised February 2020)
  • Case

Fishbowl: Scaling Up

By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
Related
  • 02 Jun 2009
  • First Look

First Look: June 2, 2009

and Copyright Authors:Felix Oberholzer-Gee and Koleman Strumpf Abstract The advent of file sharing has considerably weakened effective copyright protection. Today, more than 60% of Internet traffic consists of consumers sharing music,... View Details
Keywords: Martha Lagace
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study 4), and purchase decisions (Study 5). These effects persist in the absence of any reward, when a cost must be... View Details
Keywords: Carmen Nobel
  • Career Coach

Connie Walsh

Connie (Kellogg '94) works with students and alumni who have had a wide variety of backgrounds and interests. Connie has 20+ years of business experience at Fortune 100 companies as well as healthcare, start-up and NFP organizations. She headed up marketing and was a... View Details
Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 21 Nov 2012
  • Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to... View Details
Keywords: by Paul Guttry; Health; Education