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  • 16 Apr 2018
  • Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

insurance plan. They are likely to choose a low-deductible plan with a high premium even when there is an option to choose a higher-deductible plan that is ultimately less expensive and fits their medical needs just as well. In fact, consumers leave so much View Details
Keywords: by Rachel Layne; Consulting; Retail
  • January 2016 (Revised November 2018)
  • Case

Match Next: Next Generation Middle School?

By: John J-H Kim and Daniel Goldberg
This case is set in 2015 as a team at Match Education, a high performing charter middle school in Boston, explores new staffing and technology approaches in their quest to obtain what they term "jaw dropping" results. The team hopes to test and model for other schools... View Details
Keywords: General Management; K-12; Charter Schools; Public Schools; Edtech; Education; Information Technology; Management; Public Sector; Entrepreneurship; Education Industry; Boston
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  • 05 Aug 2013
  • Research & Ideas

To Buy Happiness, Purchase an Experience

stuff," explains Norton, an associate professor of marketing at Harvard Business School. "But we have shown in research that stuff isn't good for you. It doesn't make you unhappy, but it doesn't make you happy. But one thing that does... View Details
Keywords: by Carmen Nobel
  • 29 Mar 2012
  • Working Paper Summaries

An Exploration of Luxury Hotels in Tanzania

Keywords: by Diego A. Comin; Entertainment & Recreation
  • September 2024
  • Article

Activist Directors: Determinants and Consequences

By: Ian D. Gow, Sa-Pyung Sean Shin and Suraj Srinivasan
This paper examines determinants and consequences of hedge fund activism, focusing on activist directors, i.e., directors appointed in response to activist demands. Using a sample of 3,259 activism events from 2004 to 2016, we identify 1,623 activist directors.... View Details
Keywords: Governing and Advisory Boards; Investment Activism; Business and Shareholder Relations
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  • October 2024
  • Case

Parexel: Scaling Up and Industry Dynamics

By: Regina E. Herzlinger and Ben Creo
Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself in response to the transformation of the CRO sector from a small, secondary cluster of firms into a major player with... View Details
Keywords: Research; Innovation and Invention; Business Model; Transformation; Globalization; Information Technology; Competitive Advantage; Pharmaceutical Industry
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  • October 2010
  • Article

Preferring Balanced vs. Advantageous Peace Agreements: A Study of Israeli Attitudes Towards a Two-State Solution

By: Deepak Malhotra and Jeremy Ginges
The paper extends research on fixed-pie perceptions by suggesting that disputants may prefer proposals that are perceived to be equally attractive to both parties (i.e., balanced) rather than one-sided, because balanced agreements are seen as more likely to be... View Details
Keywords: Fixed Pie; Balance; Peace; Negotiation; Agreements and Arrangements; Conflict and Resolution; Government and Politics; Balance and Stability; Forecasting and Prediction; Attitudes; Israel; Palestinian state
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  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

part to big-budget advertising behind the chains. But review sites are leveling the playing field by allowing consumers to learn as much about independent restaurants as they know about the chains. "This is one reason why consumer... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

offering recommendations and reviews. The researchers picked the beauty and lifestyle category because it attracts the highest amount of brand sponsorships on YouTube. The authors attempted to compare the behavior of influencers in... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • Research Summary

A Strategic Rationale for Having Overconfident Managers, 2004

We analyze whether it might be desirable for a firm to hire an overconfident manager for strategic reasons. We analyze a tournament type version of Bertrand competition and a linear demand Cournot model. In each case there is an R&D stage where firms can invest in cost... View Details
  • June 2015 (Revised November 2015)
  • Case

Akbank: Options in Digital Banking

By: Rajiv Lal and Esel Çekin
This case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy,... View Details
Keywords: Marketing; Banking; Emerging Market; Regulations; Channels; Digitization; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Emerging Markets; Distribution Channels; Banks and Banking; Digital Transformation; Banking Industry; Financial Services Industry; Turkey
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  • 02 Apr 2020
  • What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

be devoted to thinking about modes of recovery that might support responses to a number of potential Black Swans? For example, almost every Black Swan will have some kind of extreme effect on demand for... View Details
Keywords: by James Heskett
  • 30 Aug 2011
  • First Look

First Look: August 30

  PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage... View Details
Keywords: Sean Silverthorne
  • 24 Dec 2013
  • First Look

First Look: December 24

Lakshmi, Xin Meng, Nancy Qian, and Xiaoxue Zhao Abstract—This paper studies the policy determinants of economic transition and estimates the demand for labor in the infant private sector in urban China. We show that a reform that untied... View Details
Keywords: Carmen Nobel
  • 14 Jun 2010
  • Research & Ideas

The Hard Work of Measuring Social Impact

be pulled in all directions," he says. "They cannot be accountable to everyone for everything. Rather than aiming simply to comply with the demands of the most powerful actors, nonprofit leaders need to focus their attention View Details
Keywords: by Julia Hanna
  • Program

Growing as a Purposeful Leader

Summary Leaders today have to lead in the context of extraordinary changes and challenges. The demands of today's stakeholders have risen significantly, and what is expected of senior leaders is quickly evolving in terms of their mission... View Details
  • Program

Managing Health Care Delivery

reform, and payers are demanding cost control. These factors have placed great strain on health care delivery, and pose significant challenges for vulnerable populations. These issues are not unique; they... View Details
Keywords: Health Care; Health Care
  • 03 May 2019
  • HBS Seminar

Stephanie Cheng & Ran Song, Harvard University & Harvard Law School

  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

but large language models like generative pre-trained transformers (GPTs) may allow companies to rely on AI to uncover consumers’ tastes, according to new research from Harvard Business School and Microsoft. Ayelet Israeli, an associate... View Details
Keywords: by Kristen Senz

    Airbnb During the Pandemic—Stakeholder Capitalism Faces a Critical Test

    As the covid pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the... View Details