Publications

November 1991 (Revised November 1992)
Case

New Jersey Solid Waste Crisis

By: Willis M. Emmons III

Keywords: Wastes and Waste Processing; Crisis Management; New Jersey

October 1991 (Revised August 1993)
Case

Acid Rain: Burlington Northern, Inc. (A)

By: Forest L. Reinhardt

Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details

Keywords: Rail Transportation; Environmental Sustainability; Development Economics; Government Legislation; Natural Environment; Policy; Metals and Minerals; Industry Growth; Industry Structures; Rail Industry; United States

Educators

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

Educators

September–October 1991
Article

Knee-Deep and Rising: America's Recycling Crisis

By: George C. Lodge and Jeffrey F. Rayport

Keywords: Environmental Sustainability; Crisis Management

1991
Working Paper

Technology Integration: Exploring the Interaction between Applied Science and Product Development

By: Marco Iansiti

August 1991 (Revised March 1993)
Case

Champion International Corp.: Timber, Trade, and the Northern Spotted Owl

By: Forest L. Reinhardt

Champion's forest products division owns timberlands, sawmills, and plywood mills in the Pacific Northwest. The listing of the northern spotted owl as an endangered species, and restrictions on exports of logs from state-owned lands, have disrupted the stumpage, log... View Details

Keywords: Science-Based Business; Natural Environment; Product Marketing; Governing Rules, Regulations, and Reforms; Government and Politics; Environmental Sustainability; Corporate Strategy; Trade; Decisions; Management Teams; Forest Products Industry; North and Central America

Educators

1991
Chapter

Crafting a Winning Coalition: Negotiating a Regime to Control Global Warming

By: James K. Sebenius

Keywords: Alliances; Negotiation; Climate Change; Success; Environmental Sustainability

April 1991
Article

America's Green Strategy

By: M. E. Porter

Keywords: Environmental Sustainability; Strategy

spring 1991
Article

Designing Negotiations toward a New Regime: The Case of Global Warming

By: James K. Sebenius

Keywords: Negotiation; Design; Global Range; Environmental Sustainability

1991
Book

Multinational and International Banking

By: G. Jones

The essays in this volume explore the historical evolution of multinational and international banking. Contemporary studies, and most writers on the theory of multinational banking, focus on US data, yet historically European financial institutions were the leaders in... View Details

Keywords: Banks and Banking; Multinational Firms and Management; Analytics and Data Science; Opportunities; Theory; Banking Industry; Europe; United States

January 1991 (Revised March 1991)
Case

Responsible Care

By: George C. Lodge and Jeffrey F. Rayport

Describes a 1989 initiative of the Chemical Manufacturer's Association (CMA) to secure chemical industry support for and implementation of a series of codes of conduct in the field of environmental health and safety. Called "Responsible Care", the program makes... View Details

Keywords: Business and Government Relations; Fairness; Ethics; Environmental Sustainability; Safety; Chemical Industry